11. Individuals can be influenced to diffuse and
adopt an idea by going through five stages.
Mass media is useful in the first two stages,
and personal influence is needed in the next
two before adoption takes place.
12. o • o
l Y J [ f i ] Q ®0 � -
- o - o o · -
0 - - - 0 ITi) lY]lr U m ) @ { ] ��
[ru 0 - t
I
D
[
n
]
@
J
... 1mi) (fi) @
l Y ] wfj@D
wffl]
[fffi] IIi10 0
o m
1 0 lf)@ml
15. , - @ o @ l l § [ p ) . . -
0 • @YJ.. (9J@IT11[9J[n)m] 0
t;]§
0 'f@j @rr1 @ir )@
o I@@]1au l L l r
I J m }
0 J.IDnru m
1
r fijWinrnfllLlrlfil
16. MlrruiJIP) • l,;J'.,_.""..,o o
M)@[@
o o =o'.;
.......
(gg]jffiJ IJIJ'lt:il'I.:
u . . . : ; , fflIDlrl
i
n
r
uOO ,-
0 f
J
m
1 0 •
@fr O n
h ��!��..r.:mr1!ID , o . . f
1
-
1
1
@
1
31. -rJJB JrsJJLlBJJB r.;·J
J-IjBJJLl£1 f:J8'!iJJJ
- bulld Issue or
product
awareness
- Increase Issue
salience
SPECIALLIMITED EDITION
5ACADEMY A W A R D S
BF.SfDIRECTORlffl SleffllSpielberg
32. , , , _ -
IN.f.AAiiit•mm�
<= ( ! f i lit4hi4msr
33.
34. o
r
-
1
-.--
-•a @fr•
o
@ m
e
f i l W
m
i i i ) i Y ] m
Y
J
l
r
u
l
i
i
l
f
l
n
®
r h u
- •
h l [ g )
™[j)Yll9ilj@
m plil@fl UfID
@ m l
35. o
0
, = -
! ? @ n @ffi) ffin@(g]•
i=. =YNA O O i ) r n n ] u
i
J
O
C
9
X
g
}-
ma-