tehory basis.pptx
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1) Communication theory discusses systems theory and how there are two types of systems - open and closed. It also discusses relationships to public relations. 2) Mass media is useful for raising awareness and increasing salience in the early stages of diffusion of innovations, while personal influence is more important in the later stages of adoption. 3) Theories of mass communication examine how media can be defined and how it influences individuals to change their minds.
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FOR PR, SOCIAL MEDIA AND MARKETINCi FOR PR, SOCIAL MED
FOR PR, SOCIAL MEDIA AND MARKETINCi
FOR PR, SOCIAL MEDIA AND MARl<ETIN(;
□□
JI! (111111
LAURIE J. WILSON , APR, FELLOW PRSA
Bri11h• m Youn11 Univorsity
JOSEPH O. O1.DEN
HYP3R, h'K.
CHRISTOPHER E. WILSON
Bri1h• m Youn1 Unlv, ,.itv
Kendall Hunt
p u bt ish •n o co m pany
• • • • • • • • • • • . ·~----•-. .: .. , . ~ - . . . .
•· •"A._ , ••. ... . . . .,
••••••
)
Cover images used under lkense rrom Shutt.-ntock, lnc.
Kendall Hunt
J t, ll lt +•t t ♦ •· • •t
www.kcndallhunLrom
~nd all inquiri"a t o:
4050Westmark0tlve
Dubuque. IA 520OH840
Copyright 1995. 1997. 2000 by Laurie J. WIison
Copyright 2004. 2008. 2015 by Laurie J. WtlJon and Joseph 0. Ogden
Copyright 2019 by Laurie J . Wllaan. JC>Rph D. Ogden. and Chri1to pher E. Wllaan
ISBN 978+5249•8314•7
All rights reserved. No part of this public:ation may be reproduced.
stored in a retriev:al l)'ltem. o r transmiu ed, in llllY form o r by lllly
means. electnmic. mechanical, pho1.ocopying, recording. or otherwise.
without the priorwrillen pennlu:ion of the ropyrlght owners.
Printed in the United States or America
I
.........,._._ ~ .. . I. . ....... ..... .
,---+------o• • . __ _, - . .. T' ..,. .. • • • • • - • - . ....... .
c;;:::==:.=.--+~--!--""""':~--,·...,·,...· ·•: : :•: •: : : • : : : : :
i • • • •• • l •• • ,I ,. • .,• I • •• ' - • . .... .... .... -. ... . .
·· ••··•'~-,,. , , ..... . .......... ", ......... .
. . . . . . .
• • • • • • • • •
CONTENTS
• • • • • • • • • •
Chilpter 1
Prefxe
Aclmowledgmrnll
About the authon
TIE IEUTIIHIIP·IIILDING lPPllCI
TD CIIIIIHIClTIINI
LfAllNINCi IMPERATIVES
xv
xvii
xix
1
3
Most trusted groups 4
An Integrated appr<>Dllh 7
Tlpl fton1 th• pros; Stratt1lc commun!n t loM I
WMAT-5 lt"tUMl,,, IU ITll&TUIC" I
THl Hltfl~T W ~ATIMIS
Ar;;i PR f't::ilCTIOlll ~ ell~H 9
Rlt1'£TM. flllllDI 10
~ IKLAl ::s+wPI WllM f'WLKS 11
f-1 can T~ 12
TWI ITIIATl1'M: ~&TMMIII f;WI.TIU: 14
Wli&MAII\' 15
r. rsr1
l · Sttp Stntetlc CommunlcatloM Matrbt
- t IO ..,
17
11
20
NI
tw COJfflUl'TI
Ch~ptu 2
Ch~ptar 3
PIILIC INfllllATIII UI
PEISUlllVE CIIIIIHICAJIOI
LEARNING IMPERATIVES
I" !'.lilt-
23
D
J4
Shapi113 atti~s to change behavior 2S
The, lnftUl'nce or mental shortcuts on behavior 17
Using bc.havior lo sqimc,nt publics ZI
r n
Opinion formation n
Tips from Ill• pr~: Shapin! public opinion ill
The p henomrnon or pera,ption JI
Opinion leaders lJ
Mcuuring public o pinion lJ
Using mus media t o inftuencc publics
Persuaai"" appeab
~ , _ A,1,.,f ••
Resean:b-based persuasion efforts
The elhlcs olpersu.uion
U:11ltll,H
fffl:Rff:CH
CIIIIIINICATIIIS IESEAICI MmHS
LEARNING IMPERATIVES
TIii
II
•
11
31
40
42
44
44
4S
47
47
41
NW.liaCN MI.T~ Alt!! f+lft IIWl!■6Jt'I' It# fDlll..i 41
' 50
Orpnizational ,,,_rcl, 50
internet and llbnuy research 51
Extunal organizations 52
Media auearch SJ
Ch.ipter ...
20 ways to connect #opendata and local democracy - a #Notwestminster workshop
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Reading 10 business research methods
SBS University solved assignments and Case Study
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
Reading 10 business research methods
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id
help.mbaassignments@gmail.com
or
call us at : 08263069601
Recommended
FOR PR, SOCIAL MEDIA AND MARKETINCi FOR PR, SOCIAL MED
FOR PR, SOCIAL MEDIA AND MARKETINCi
FOR PR, SOCIAL MEDIA AND MARl<ETIN(;
□□
JI! (111111
LAURIE J. WILSON , APR, FELLOW PRSA
Bri11h• m Youn11 Univorsity
JOSEPH O. O1.DEN
HYP3R, h'K.
CHRISTOPHER E. WILSON
Bri1h• m Youn1 Unlv, ,.itv
Kendall Hunt
p u bt ish •n o co m pany
• • • • • • • • • • • . ·~----•-. .: .. , . ~ - . . . .
•· •"A._ , ••. ... . . . .,
••••••
)
Cover images used under lkense rrom Shutt.-ntock, lnc.
Kendall Hunt
J t, ll lt +•t t ♦ •· • •t
www.kcndallhunLrom
~nd all inquiri"a t o:
4050Westmark0tlve
Dubuque. IA 520OH840
Copyright 1995. 1997. 2000 by Laurie J. WIison
Copyright 2004. 2008. 2015 by Laurie J. WtlJon and Joseph 0. Ogden
Copyright 2019 by Laurie J . Wllaan. JC>Rph D. Ogden. and Chri1to pher E. Wllaan
ISBN 978+5249•8314•7
All rights reserved. No part of this public:ation may be reproduced.
stored in a retriev:al l)'ltem. o r transmiu ed, in llllY form o r by lllly
means. electnmic. mechanical, pho1.ocopying, recording. or otherwise.
without the priorwrillen pennlu:ion of the ropyrlght owners.
Printed in the United States or America
I
.........,._._ ~ .. . I. . ....... ..... .
,---+------o• • . __ _, - . .. T' ..,. .. • • • • • - • - . ....... .
c;;:::==:.=.--+~--!--""""':~--,·...,·,...· ·•: : :•: •: : : • : : : : :
i • • • •• • l •• • ,I ,. • .,• I • •• ' - • . .... .... .... -. ... . .
·· ••··•'~-,,. , , ..... . .......... ", ......... .
. . . . . . .
• • • • • • • • •
CONTENTS
• • • • • • • • • •
Chilpter 1
Prefxe
Aclmowledgmrnll
About the authon
TIE IEUTIIHIIP·IIILDING lPPllCI
TD CIIIIIHIClTIINI
LfAllNINCi IMPERATIVES
xv
xvii
xix
1
3
Most trusted groups 4
An Integrated appr<>Dllh 7
Tlpl fton1 th• pros; Stratt1lc commun!n t loM I
WMAT-5 lt"tUMl,,, IU ITll&TUIC" I
THl Hltfl~T W ~ATIMIS
Ar;;i PR f't::ilCTIOlll ~ ell~H 9
Rlt1'£TM. flllllDI 10
~ IKLAl ::s+wPI WllM f'WLKS 11
f-1 can T~ 12
TWI ITIIATl1'M: ~&TMMIII f;WI.TIU: 14
Wli&MAII\' 15
r. rsr1
l · Sttp Stntetlc CommunlcatloM Matrbt
- t IO ..,
17
11
20
NI
tw COJfflUl'TI
Ch~ptu 2
Ch~ptar 3
PIILIC INfllllATIII UI
PEISUlllVE CIIIIIHICAJIOI
LEARNING IMPERATIVES
I" !'.lilt-
23
D
J4
Shapi113 atti~s to change behavior 2S
The, lnftUl'nce or mental shortcuts on behavior 17
Using bc.havior lo sqimc,nt publics ZI
r n
Opinion formation n
Tips from Ill• pr~: Shapin! public opinion ill
The p henomrnon or pera,ption JI
Opinion leaders lJ
Mcuuring public o pinion lJ
Using mus media t o inftuencc publics
Persuaai"" appeab
~ , _ A,1,.,f ••
Resean:b-based persuasion efforts
The elhlcs olpersu.uion
U:11ltll,H
fffl:Rff:CH
CIIIIIINICATIIIS IESEAICI MmHS
LEARNING IMPERATIVES
TIii
II
•
11
31
40
42
44
44
4S
47
47
41
NW.liaCN MI.T~ Alt!! f+lft IIWl!■6Jt'I' It# fDlll..i 41
' 50
Orpnizational ,,,_rcl, 50
internet and llbnuy research 51
Extunal organizations 52
Media auearch SJ
Ch.ipter ...
20 ways to connect #opendata and local democracy - a #Notwestminster workshop
Introductory slides from the “20 ways to connect #opendata and local democracy” workshop hosted by Tim Davies at We're Not In Westminster Any More on Saturday 7th February 2015. This event was for everyone who has something positive to say about local democracy and for anyone who is up for a challenge.
Reading 10 business research methods
SBS University solved assignments and Case Study
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
Reading 10 business research methods
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id
help.mbaassignments@gmail.com
or
call us at : 08263069601
Emerging Companies and Regulatory Risk
InSITE Fellowship
Special Project Proposal
Fall 2014
www.joevladeck.com
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CATCH Y TITLE WH AT AM I D O ING IN TH IS PAPE.docx
CATCH Y TITLE : WH AT AM I D O ING IN TH IS PAPE R?
S TUD E NT NAME
J on a t h a n Va r h ola
S O C 2 0 0 0 -XX
D ATE O F S UBMIS S IO N
1
I. In t r od u ct ion
a . S ociologica l Im a gin a t ion
i. Cor r ela t ion b et ween p er s on a l exp er ien ces of d r u g u s er s a n d
h ea lt h effect ou t com es p a r t ia lly s h a p ed b y s ociet y
ii. Im p or t a n t t o u n d er s t a n d u n d er lyin g r ela t ion s h ip s b et ween
a ll k ey a ct or s
b . Ps ych ot r op ic d r u gs ill effect s a r e a s ocia l p r ob lem
i. S ociet y a t la r ge a ffect ed in clu d in g m a n y d iffer en t a ge gr ou p s ,
b a ck gr ou n d s a n d h is t or ies of p eop le
ii. Q u a lit y of life d efla t ion a n d u n s a t is fa ct or y h ea lt h effect
ou t com es ou t weigh b en efit s fr om t r ea t m en t s t h a t r eq u ir e
p s ych ot r op ic d r u g u s e
iii. Med ica l in d u s t r y r egu la t ed a t a s ociet a l or m a cr o level
c . Ps ych ot r op ic d r u g u s e effect s on h ea lt h
i. Q u a lit y of life
1 . G en er a l h ea lt h p r ob lem s (F leis ch h a ck er et a l., 2 0 1 1 ).
ii. S id e effect s a ffect in g a ll a ges (Ch eu n g, Levit t & S za la i, 2 0 0 3 ).
1 . Ad oles cen t s (G r ek in , O b er leit n er , Tzilos & Zu m b er g,
2 0 1 1 ).
2 . E ld er ly (Alla et a l., 2 0 0 4 ).
iii. S u icid e a t t em p t s
1 . S u icid a l t h ou gh t s a n d a ct s (Cou gn a r d , G r ollea u ,
Molim a r d , Tou r n ier & Ver d ou x, 2 0 0 9 ).
d . Th es is S t a t em en t
i. In t h is p a p er , I will b e s t u d yin g t h e im p a ct of p s ych ot r op ic
d r u g u s e on u s er q u a lit y of life .
II. Lit er a t u r e Review
a . Poor h ea lt h b eh a vior (F leis ch h a ck er et a l., 2 0 1 1 )
i. WH O Q O L-BRE F r ed u ced q u a lit y of life in p s ych ot r op ic d r u g
u s er s
ii. S m ok e ciga r et t es m or e com m on ly, r ed u ced p h ys ica l a ct ivit y
a n d h igh er b od y m a s s in d ex; com p a r ed t o n on -u s er s
b . D ep en d en cy (Alla et a l., 2 0 0 4 )
i. Non con s u m er s h a ve b es t q u a lit y of life
ii. O cca s ion a l con s u m er s lim it ed in s ociet a l r oles a n d
exp er ien ce wor s e m en t a l h ea lt h
iii. Con t in u ou s con s u m er s h a ve wor s e s ocia l fu n ct ion in g a b ilit y
a n d a r e d ep en d en t on d r u gs
c . S id e E ffect s (Ch eu n g et a l., 2 0 0 3 )
i. H ea lt h y a d oles cen t s con cer n ed wit h m ed ica l r ea s on s of s id e
effect s
ii. Ad oles cen t s wit h d ep r es s ion con cer n ed wit h r es u lt in g
fu n ct ion a l im p a ir m en t s of s id e effect s
d . College u s e (G r ek in et a l., 2 0 1 1 )
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Assignment for Chapter 3You are a Systems Analyst hired by zippy.docx
Assignment for Chapter 3
You are a Systems Analyst hired by zippy freight company, a regional trucking firm which operates 25 small and medium size trucks. Loads and routes are determined by a dispatcher using index cards . She has been doing this job for 25 years, and prides herself on being able to get loads to their destination efficiently. The drivers all respect her knowledge.
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2. If the owner does not think that he can come up with the $125,000 can you suggest any other options for getting the functionality he needs? What are they?
Assignment for Chapter 4
There is a problem set of 15 problems for chapter 4 on pages 125 to 127 of your book . In a Word document, prepare responses to problems 4 and 5. You only need to do three questions instead of six ofr each one though. Submit to this link by Wednesday of next week before noon.
First Assignment for Chapter 7
Use Microsoft Word or the drawing application of your choice to create a context diagram for a hypothetical system design. Show at least two external entities and at least two data flows connecting the context diagram to each entity.
Accompany this with a description in your words addressing the following: 1) What functionality and what organization does the design apply to? 2) What information does each of the external entities put into or take out of the system? 3) What data elements are included in each data flow?
Example of #3: The data flow named "Student Biodata" contains the following elements: Gender (M/F), Date of Birth (date), Years of Education (integer), and Marital Status (Marrried/Not Married).
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Look around your house, apartment, or dorm room. Pick an object that you might want to store information about for some reason. Perhaps you would be in business to sell, repair, or collect it. Now think of six attributes of that object that you would want to store which would be useful in describing it to potential buyers, owners, or collectors. Create a word table with the following headings: Element Name, Description, Data Type, Data Rules. List your six attributes, making an appropriate entry in each column. The data rules could be simple, such as 'Non-Negative' if you are storing the weight of something. If by its nature a data element has only a few values (such as 'operating system' f ...
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CATCH Y TITLE : WH AT AM I D O ING IN TH IS PAPE R?
S TUD E NT NAME
J on a t h a n Va r h ola
S O C 2 0 0 0 -XX
D ATE O F S UBMIS S IO N
1
I. In t r od u ct ion
a . S ociologica l Im a gin a t ion
i. Cor r ela t ion b et ween p er s on a l exp er ien ces of d r u g u s er s a n d
h ea lt h effect ou t com es p a r t ia lly s h a p ed b y s ociet y
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b . Ps ych ot r op ic d r u gs ill effect s a r e a s ocia l p r ob lem
i. S ociet y a t la r ge a ffect ed in clu d in g m a n y d iffer en t a ge gr ou p s ,
b a ck gr ou n d s a n d h is t or ies of p eop le
ii. Q u a lit y of life d efla t ion a n d u n s a t is fa ct or y h ea lt h effect
ou t com es ou t weigh b en efit s fr om t r ea t m en t s t h a t r eq u ir e
p s ych ot r op ic d r u g u s e
iii. Med ica l in d u s t r y r egu la t ed a t a s ociet a l or m a cr o level
c . Ps ych ot r op ic d r u g u s e effect s on h ea lt h
i. Q u a lit y of life
1 . G en er a l h ea lt h p r ob lem s (F leis ch h a ck er et a l., 2 0 1 1 ).
ii. S id e effect s a ffect in g a ll a ges (Ch eu n g, Levit t & S za la i, 2 0 0 3 ).
1 . Ad oles cen t s (G r ek in , O b er leit n er , Tzilos & Zu m b er g,
2 0 1 1 ).
2 . E ld er ly (Alla et a l., 2 0 0 4 ).
iii. S u icid e a t t em p t s
1 . S u icid a l t h ou gh t s a n d a ct s (Cou gn a r d , G r ollea u ,
Molim a r d , Tou r n ier & Ver d ou x, 2 0 0 9 ).
d . Th es is S t a t em en t
i. In t h is p a p er , I will b e s t u d yin g t h e im p a ct of p s ych ot r op ic
d r u g u s e on u s er q u a lit y of life .
II. Lit er a t u r e Review
a . Poor h ea lt h b eh a vior (F leis ch h a ck er et a l., 2 0 1 1 )
i. WH O Q O L-BRE F r ed u ced q u a lit y of life in p s ych ot r op ic d r u g
u s er s
ii. S m ok e ciga r et t es m or e com m on ly, r ed u ced p h ys ica l a ct ivit y
a n d h igh er b od y m a s s in d ex; com p a r ed t o n on -u s er s
b . D ep en d en cy (Alla et a l., 2 0 0 4 )
i. Non con s u m er s h a ve b es t q u a lit y of life
ii. O cca s ion a l con s u m er s lim it ed in s ociet a l r oles a n d
exp er ien ce wor s e m en t a l h ea lt h
iii. Con t in u ou s con s u m er s h a ve wor s e s ocia l fu n ct ion in g a b ilit y
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c . S id e E ffect s (Ch eu n g et a l., 2 0 0 3 )
i. H ea lt h y a d oles cen t s con cer n ed wit h m ed ica l r ea s on s of s id e
effect s
ii. Ad oles cen t s wit h d ep r es s ion con cer n ed wit h r es u lt in g
fu n ct ion a l im p a ir m en t s of s id e effect s
d . College u s e (G r ek in et a l., 2 0 1 1 )
i. Ps ych ot r op ic d r u g m ixin g wit h a lcoh ol on college ca m p u s es
ii. S t u d en t s m is u s in g d r u g ...
The Ethics of Everybody Else | Wrangle Conference 2017
We aren’t surprised by facial recognition at security checkpoints. But how do you feel about face-scanning toilet roll dispensers? What if they don’t just find criminals but try to detect “criminality”? Laws and policies almost always lag technology so data scientists and machine learning experts are among the first line of ethical defense. The argument in this talk is that to be ethical, any system that classifies human beings has to consider the goals of the people affected by the system, not just the builders’ goals. This is not particularly convenient, but there are concrete ways to put goal-oriented design into practice. Doing so puts us in a better position to practice ethical behavior and attempt to address problems of power and the reproduction of inequality.
Assignment for Chapter 3You are a Systems Analyst hired by zippy.docx
Assignment for Chapter 3
You are a Systems Analyst hired by zippy freight company, a regional trucking firm which operates 25 small and medium size trucks. Loads and routes are determined by a dispatcher using index cards . She has been doing this job for 25 years, and prides herself on being able to get loads to their destination efficiently. The drivers all respect her knowledge.
The company owner has hired you because he wants to expand the company to 50 trucks within the next 12 months. He fears that with double the number of trucks, the dispatcher will not be able to keep up. Your job is to find the best technology solution for scheduling truck deliveries. Many such programs are available, so you have been able to find one that appears to be a good match. It will cost $125,000 for the hardware and software.
Respond to each of the following questions with a brief answer, based on what you have learned so far.
1. Do you see any issues with Technical, Organizational, or economic feasibility? What are they?
2. If the owner does not think that he can come up with the $125,000 can you suggest any other options for getting the functionality he needs? What are they?
Assignment for Chapter 4
There is a problem set of 15 problems for chapter 4 on pages 125 to 127 of your book . In a Word document, prepare responses to problems 4 and 5. You only need to do three questions instead of six ofr each one though. Submit to this link by Wednesday of next week before noon.
First Assignment for Chapter 7
Use Microsoft Word or the drawing application of your choice to create a context diagram for a hypothetical system design. Show at least two external entities and at least two data flows connecting the context diagram to each entity.
Accompany this with a description in your words addressing the following: 1) What functionality and what organization does the design apply to? 2) What information does each of the external entities put into or take out of the system? 3) What data elements are included in each data flow?
Example of #3: The data flow named "Student Biodata" contains the following elements: Gender (M/F), Date of Birth (date), Years of Education (integer), and Marital Status (Marrried/Not Married).
Chapter 8 Assignment
Look around your house, apartment, or dorm room. Pick an object that you might want to store information about for some reason. Perhaps you would be in business to sell, repair, or collect it. Now think of six attributes of that object that you would want to store which would be useful in describing it to potential buyers, owners, or collectors. Create a word table with the following headings: Element Name, Description, Data Type, Data Rules. List your six attributes, making an appropriate entry in each column. The data rules could be simple, such as 'Non-Negative' if you are storing the weight of something. If by its nature a data element has only a few values (such as 'operating system' f ...
The Ethics of Everybody Else
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