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What is Digital?

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How do you define ‘digital’? A communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’

Here's our definition of ‘digital’ at Cisco.

Published in: Marketing, Technology, Business

What is Digital?

  1. 1. What is 'digital'? November 2013
  2. 2. „Digital‟ drives relevant experiences through WEB, MOBILE, SOCIAL MEDIA & VIDEO Together they increase prospect, customer and partner engagement, generate leads, increase awareness and understanding, accelerate sales, deliver service and support, tighten relationships, and improve business results – with efficiency, immediacy, and high impact.
  3. 3. analysts employees customers thought-leaders prospects competitors job-seekerspartners investors influencers journalists © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. Always on journeys Pre-Sale Insight Evaluation Investigation Collaborating Seeking information Narrowing the field Sharing Training Innovating © 2013 Cisco and/or its affiliates. All rights reserved. Post-Sale During the Buying Process Comparing Connecting Celebrating Advocating Learning Feed-back Service Support Cisco Confidential 4
  5. 5. • Cisco.com is our core      sharing information globally capturing leads generating revenue delivering service providing customer support • Offers information, tools and connections with global access • Users visit with a specific task in mind and want to get their task done quickly and efficiently © 2013 Cisco and/or its affiliates. All rights reserved. The number of cisco.com visitors is equivalent to holding 800 physical CiscoLive! events every month. Cisco Confidential 5
  6. 6. Simplicity, immediacy, and engagement; anywhere, at any time One in four web users are mobile-only users. “Always on” enabling real-time information-sharing, actions, and results Breaks down barriers, blurs boundaries between work and play, geographic distance, people, and companies © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Creates connections Crowd-sourced, crowd-filtered information Clues to revenue opportunities Friction-less feedback channel Opportunity for market insight Forge deeper relationships Delivers service, accelerates demand © 2013 Cisco and/or its affiliates. All rights reserved. 100 hours of video is uploaded to YouTube every minute. Cisco Confidential 7
  8. 8. Video accounts for half of total U.S. internet traffic across multiple devices. • Drives a depth of understanding and insight far beyond that of text, tools, or apps • Richness of video unmatched for immersive engagement that effectively communicates concepts with clarity and impact • Moves prospects along the customer journey, teaches and illustrates, and provides for greater understanding © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Thank you.

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