12. Control of
reservations
1. CLOSE OUTS
-REFUSAL OF BOOKINGS FOR
CERTAIN DATE
2. OVERBOOKING
-ACCEPTING MORE
RESERVATION THAN THERE IS SPACE
AVAILABLE.
13. Four steps to selling
1. KNOW YOUR PRODUCT
2. KNOW YOUR GUEST
3. MATCH THE GUEST TO THE BEST
ALTERNATIVE
4. ALWAYS SELL THE PRODUCT
BEFORE THE PRICE