Value chain analysis of Handicrafts product at Thanapara Swallows Development society (TSDS) By Md. Musfiquzzaman Apon IBA, Rajshahi University

1. WELCOME
TO MY
PRESENTATION

2. SUBMITTING BY
MD.MUSFIQUZZAMAN
ID: 1710085120
Major : Marketing
MBA 16th Batch
Institute of Business Administration(IBA)
University of Rajshahi

3. SUPERVISED BY
Dr. Md. Shariful Islam
Professor
Institute of Business Administration
University of Rajshahi

4. Value Chain Analysis Of Handicrafts Product
At Thanapara Swallows Development
Society(TSDS)

5. INDEX
• Objective of the Study
• Methodology of the Study
• Analyses and Results
• Findings and Recommendations
• Conclusion

6. Broad objective: Understanding the value chain activities of
Handicrafts product at Thanapara Swallows Development Society
(TSDS).
Specific objectives: The specific objectives are the following.
• To understand the current value chain strategies of Thanapara
Swallows.
• To explore how inbound and outbound logistics actually work for
Thanapara Swallows Handicrafts product.
• To identify proper linkage in this organization.
OBJECTIVE OF THE STUDY

7. The methodology includes personal observation, interviews with the
responsible person, qualitative research and observations and
secondary data analysis.
Primary Data Sources:
 Personal observation: is first and strongest source of collecting
information. A three months window gives me a perfect opportunity to
understand its activities.
 Interviews with the responsible person: In the report, primary data has
been collected through interviews with TSDS personality. Interviews have
been administrated by formal and informal discussion.
 Qualitative Research and Observations: A qualitative study will be
conducted to understand the relevant issues following certain surveys of
experts (knowledgeable persons), focus groups and in-depth interviews.
METHODOLOGY OF THE STUDY

8. Secondary Data Sources:
 Web Portal of TSDS.
 Various books and article which are related in “Fare Trade”
business.
 Newspaper article and online article.
METHODOLOGY OF THE STUDY

9. METHODOLOGY OF THE STUDY
Research Tools
The tools will be used in the research are as follows –

10. METHODOLOGY OF THE STUDY
In depth Interview:

11. METHODOLOGY OF THE STUDY
Focus Group interview:

12. METHODOLOGY OF THE STUDY
Secondary Data analysis sources:

13. Porter's value chain model

14. Analyses and Results

15. Analyses and Results
PRIMARY ACTIVITIS

16. Inbound logistics
1. Procure best quality raw materials

17. Inbound logistics
2. There is any strategies to reduce the damage of raw
Materials.

18. Operations or Manufacturing
3. Flexible production system

19. Operations or Manufacturing
4. Wide product range

20. Operations or Manufacturing
5. Try to regularly improve the appearance of the products

21. Operations or Manufacturing
6. Try to the prevention of product pre-mature failure

22. Operations or Manufacturing
7. Use updated technology to improve product
Performance.

23. Outbound Logistics
8. Deliver products on time

24. Outbound Logistics
9. Flexible delivery capabilities

25. Marketing and sales
10. Try to improve relationships with suppliers and
Customers.

26. Marketing and sales
11. Strategy for offering high-quality information
about Products.

27. Marketing and sales
12. Any strategies to create brand awareness,
reputation and image development.

28. Marketing and sales
13. Relationship between product, research, and
marketing departments.

29. After Sales service
14.Use high-quality technical assistance for Services

30. Analyses and Results
SUPPORT ACTIVITIS

31. Procurement
15. Any reliable transportation to ensure procure raw
materials.

32. Procurement
16. Procure high-quality Machinery.

33. Human Resource Management
17. Any rewards policy for worker performance.

34. Human Resource Management
18. Any personnel training program for employee.

35. Technology development
19. Use updated technology regularly.

36. Technology development
20. Any research and development section.

37. Infrastructure
21. Any extensive database for marketing.

38. Infrastructure
22. Any advanced information system to get deeper
customer insights.

39. Cost drivers of TSDS Handicrafts Product

40. Data Analysis based on buyer interview
It can be seen that five interviewees ranked 4 buying factors that were mentioned to them, as the
most important buying factors when purchasing TSDS product. Interviewees ranked the
buying factors from 1 to 5, 1 being least important to 5 being most important.

41. Data Analysis based on buyer interview
Quality Consistency of TSDS Product

42. Data Analysis based on buyer interview
Brand Preference

43. Data Analysis based on buyer interview
Conditional Payment Terms

44. Data Analysis based on buyer interview
Delivery capability

45. LINKAGE OF TSDS VALUE CHAIN MODEL

46. Inbound Logistics:
• Thanapara Swallows purchase the best quality raw materials in the
market.
• They take a number of effective strategies to reduce the damage of
purchased raw materials.
Manufacturing:
• The production process of Thanapara Swallows is quite flexible.
• They have a wide product range.
• TSDS always try to improve the appearance of their product.
• Their workers try to prevent pre-failure.
• But they do not use any updated technology to improve the performance
of their products.
Findings

47. Outbound Logistics:
• They do their best to deliver the products at the right time.
• Thanapara Swallows' product delivery capacity is more flexible.
Marketing and Sales:
• They always try to maintain a good relationship with the buyer and the
supplier.
• They contact targeted buyers directly to provide information about new
products.
• However, they do not use formal techniques to raise brand awareness.
• They have good links to action plans within the manufacturing, research
and marketing departments.
Findings

48. After sales Services:
• Thanapara Swallows do not use any modern techniques for its after-
sales service.
Procurement:
• They have no transportation system of their own to provide fast
product delivery.
• But they procure the best quality machinery for use in production.
Human resource management:
• There is no rewards system for the performance of Thanapara
Swallows workers.
• There is no training system to improve the skills of their staff.
Findings

49. Technology development:
• They do not use any advanced technology.
• They do not have Research and Development Department.
Firm infrastructure:
• They have no extensive database development for effective
marketing.
• They have no advanced information system to get deeper customer
insights.
Findings

50. • TSDS can select and source premium quality raw material and develop
customer loyalty on the basis of it. It can also use Value Chain Analysis
to develop brand identity.
• TSDS can also achieve competitive differentiation by speeding up the
delivery of offered products to the final customers.
• TSDS may use modern machines for production. In addition to the
traditional hand operated machines, production rates will increase if you
start using modern machines.
• Understanding the needs of the final buyer, the dress should be designed
in a timely manner. This will help to attract younger buyers.
Recommendations

51. • TSDS can start a training program to improve workers skills. It can
reduce waste by increasing the efficiency of the worker. At the same
time, the reward system should be introduced to well-performing
workers.
• The web site needs to be more informative. If necessary, the story
behind the product making must be attached.
• To Arrangements for the sale of products in the domestic market. The
need to increase the sale of products by contacting well-known
companies such as Aarong, Bishwo Rang, Foring, Desi Dosh etc, the
country's top local clothing brands. This will help increase production
and gain the economy of scale.
Recommendations

52. After the liberation war, Sweden Swallows established Thanapara Swallows
Development Society (TSDS) from the thought of helping women who lost
their husbands in the war in a village called 'Thanapara' in Charghat police
station in Rajshahi district. The organization produce THANE clothes with
the help of a basic TAT machine and also produces various dresses with that
cloth. At one time there was huge demand for such products, but the number
of producers was counted. But now the demand for such products has
decreased, while the number of producers has increased. Therefore, from
the production of the product to deliver the consumer, it is time to reduce
the cost of all steps and provide the highest value. In order to survive in this
market of competitiveness, therefore, the product of the new design as per
the demands of the era must be delivered to the consumers. Otherwise, no
production-oriented organization will survive in this world of free-market
systems.
Conclusion

53. THANK YOU