1. M u h a m m a d R i z w a n B a s r a
C/O Muhammad Ramzan Basra,Govt H/S Chack Jagna,Gujranwala
Phone: +92 3028729673,+92 3456215180 Email:mrbasra@ccbpl.com.pk
B E X P E R I E N C E
C O C A C O L A
Gujranwala, Pakistan
May 2015 - Present
S A L E S D E V E L O P M E N T E X E C U T I V E ( S D E )
 To ensure secondarypackwise volume and NSR targets are met and
suggest new ways to generate more sales. Provide accurate
secondary sales forecast of his area.
 To ensure new outlet are created and retained as per target and
potential.
 To analyze SFE KPI’s and suggest ways to improve them. To ensure
that all data in the sale information system pertaining to my area is
cleansed, validated and updated on a regular basis.
 To ensure daily in outlet execution is carried out by his team as per
PicOS & RED criteria; ensure proper execution of all marketing
initiative in his area.
 To monitor and report competitor activity in assigned area and
suggest ways to counter them
 Supervise the proper injection and optimal utilization of company
assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet
activation material.
 Maintain customer collaboration and relationship with all the
customers in the area to ensure that they remain loyal
 To ensure proper handling of all customer complaints in a timely
manner as per company guideline
 Maintain an updated fact sheet on every customer and also
responsible fortrackingtimelysettlementof marketaccounts(Glass,
Account Receivable, Discounts, DME etc.)
 Responsible for Advance ordering, settle receivables, stock
management
 Responsible for training and development Pre-sellers and Delivery

2. teams.
 Also responsible for implementation of new system related
initiatives.
C O C A C O L A
Gujranwala, Pakistan
May 2010 – April 2015
M A R K E T D E V E L O P M E N T O F F I C E R ( M D O )
 EnsuringProduct availability,forecastingandachievingsalestarget.
 Ensure the commercial leadershipat outlet level through effective
merchandising, availability, Activation and optimal coolers
utilization according to company standard.
 Cultivating strong relationship with existing and potential
customers to ensure the proper execution of corporate polices in
the market place.
 Managing the appropriate Training,CoachingandMentoringof Pre-
Sellers, SMOs, and Deliverymen.
 Monitoring of ISIS, KBI’s, Daily/Weekly/Monthly Sales Targets vs
Achievements, Inventory, Product related issues on regular basis.
 Conducting retail audit and update outlet data regularly, timely
settlement of market account and claims etc.
Support Senior Management in Establishment of comprehensive
Customer Relationship Management Model.
D A R C E R A M I C S P V T
L T D
Gujranwala
July 2009 – Apr 2010
M A R K E T I N G M A N A G E R ( M M )
 Worked as a Marketing Manager with a newly setup R.A.K
distributor
 Revamped the existing distributor management system to a more
robust one resulting in improved efficiency and distribution
 Led the Perfect Store launch in R.A.K in Gujranwala
 Rolled out Perfect Showroom Program within multiple Product of
Ceramics, Kitchen ware and Sentry Ware.
E D U C A T I O N
U N I V E R S IT Y O F
G U J R A T
Continue
M S – M A R K E T I N G
V I R T U A L
U N I V E R S I T Y
2012
M B A M A R K E T I N G
G I F T U N I V E R S I T Y
2009 M B A F I N A N C E

3. P R O F E S S I O N A L A C H I E V E M E N T S
2004  Won 3rd Prize in 15 KMHiking at D.S College Lahore in 2004
2009  Certified Organizer of Business Competition “Biz Carnival” in GIFT
Business School 2009.
2011  Win 6th Prize in Sale Contest May 2011 in the Territory
 Win 1st Prize in Sale Contest June 2011 across the Territory
Gujranwala & Sialkot
 Win Many Cash Prize in Ramdan Sales Contest Aug 2011 across the
Territory Gujranwala & Sialkot
 Win Sale Contest of Oct 2011 across the Territory Gujranwala &
Sialkot
 Achieved148 % SalesTarget vs BP 2011 by exploringnew potential
area, and focus pack wise sale
 Achieved 200% Conversion Target by exploring new area and
horizontal growth.
 Achieved the Market Share (17 % to 25%) and Numeric Share (25%
to 36%) in 2011 closing
2012  Win Sale Contest April 2012 across the Territory Gujranwala &
Sialkot, on the basis of NPD’s sales and availability.
 Achieved BP 48% Growth Vs LY and delivered volume (100071 PHY
vs 67335 PHY), and closed in 2012 Market Share (25% to 34%),
Numeric Share (28% to 38%)
2013  Win Cash Prize in Sales Contest March 2013 across the Territory
Gujranwala & Sialkot
 Win 2nd Prize in ISIS Station Sales Contest April 2013 across the
Territory Gujranwala & Sialkot
 Win 3rd Prize in ISIS Station Sales Contest May 2013 across the
Territory Gujranwala & Sialkot
 Win Cash Prize in ISIS Station Sales Contest July 2013 across the
Territory Gujranwala & Sialkot
 Win 1st Prize in ISIS Station Sales Contest August 2013 across the
Territory Gujranwala & Sialkot
 Win 1st Prize in ISIS Station Sales Contest September 2013 across
the Territory Gujranwala & Sialkot
 Win Cash Prize in ISIS Station Sales Contest Oct 2013 across the
Territory Gujranwala & Sialkot
 Win Cash Prize in ISIS Station Sales Contest November 2013 across
the Territory Gujranwala & Sialkot
 Win Cash Prize in ISIS Station Sales Contest December 2013 across
the Territory Gujranwala & Sialkot
 Achieved BP 68% Growth Vs LY, by delivering Vol (166500 PHY Vs
100071 PHY), and closed in 2013 Market Share (34% to 47%),
Numeric (38 % to 50%)

4. 2014  Achieved BP 34.53% growth Vs LY, by delivering Volume (224000
PHY Vs 166500), and closed in 2014 at Market Share (47% to 64%)
and Numeric share (50% to 60%)
2015  Win 1st Prize in Voyage distribution sales Contest July 2015 across
the Territory Gujranwala & Sialkot
 Win Cash Prize in Sales Contest August 2015 across the Territory
Gujranwala & Sialkot
 Win Cash Prize in Sales Contest Sep 2015 across the Territory
Gujranwala & Sialkot
 Win Cash Prize in Sales Contest Oct 2015 across the Territory
Gujranwala & Sialkot
 Win Muzafrabad Tour based on 3rd quarter 2015 highest
achievement, and stay 3 day in Pearl Continental Muzafrabad at
Company paid.
 I have also achieve milestone of continues 70 target achievement
by rotating strike rate, NSR achievement, Unit Achievement, SFE,
and all other parameters.
 I am also top achiever of Coke Club 2015, and win 45K by insuring
qualityexecution,andvolume completion through quality deliver
of this activity
 In may 2015 I am shifted in muridke and achieved BP 28% growth
Vs LY in 8 month business by delivering quality distribution
management, and grow market share (35% to 45%), and numeric
share (31 % to 43)
2016  I got 1st prize in Town Storming conversion drive by successfully
converting 85 outlets.
 Win Cash Prize on highest sale of Coke brand in April 2016 across
the Gujranwala Territory
 WinSFI inmay 2016 by deliveringNPD’savailability, Trinity, Cooler
verification, and zero sale drive across the Gujranwala Territory
 WinSFI inJune 2016 by deliveringNPD’savailability,Trinity, Cooler
verification, and zero sale drive across the Gujranwala Territory
 WinSFI inJuly2016 by deliveringNPD’s availability, Trinity, Cooler
verification, and zero sale drive across the Gujranwala Territory
 Win SFI in August 2016 by delivering NPD’s availability, Trinity,
Cooler verification, and zero sale drive across the Gujranwala
Territory
 WinSFI inSeptember2016 bydelivering NPD’s availability, Trinity,
Cooler verification, and zero sale drive across the Gujranwala
Territory
 Win Flavor Storming competition with bonus incentive across the
territory for two month competition August & September 2016.
 I got marvelousachievementinCoke Club(Mix, RED & OP) 2016, by
deliveringqualityexecution, volume achievement for the 7 month
activity.
 I achievedmyBP2016 numberinSeptemberwith following detail,
PHY number 101%, Unit number 102%, IC Pack 112%, RGB 30%
growthVs LY, Conversion200%,GlassInjection100%, RED 70 Score,

5. Average SKU per invoice 5 and over delivering volume to grow
maximum.
R E S E A R C H
E X P E R I E N C E  “Extent and type of outsourcing on Health care industry of Pakistan”
held on 9-11 may 2008 in University of Gujrat.
 “Extentand propensityof outsourcinginconstructionsectorof Pakistan”
that held Holiday Inn 27th
& 28Th
, Oct 2008
 “What triggersa studenttosmoke?A quantitativestudy of patterns and
perception about smoking among adolescents” that held in NCBA&E
Lahore in 23-25 January 2009
 "A Study on Basant festivals in Pakistan (An exploratory Study)”
that held in NCBA&E Lahore in 23-25 January 2009
 “Family, Organization and Community-Related Barrier to Face by
working woman” that held in NCBA&E Lahore in 23-25 January 2009
 “The Studyof most effective mediaforadvertisementinGoldenTriangle
of Pakistan” that held in NCBA&E Lahore in 23-25 January 2009
 “Analytical & Explorative study of Gujranwala Utensils cluster” that
prepared with collaboration of GCCI, GBC and GIFT Business School and
report published on GCCI website.
C O U R S E S A N D W O R K S H O P S
Excel Refresher Outlet Conversion Voyage/FIT
MS Word & Power Point Marketing Module Finance for Non Finance Manager
People and Team
Management
Gender Sensitization Micro and Macro economics
Trade Math RED & Global Total Product Management
CFV RGB Guideline Problem Solving & Decision Making
Discount Management CCI Values and Performance
Management
SPSS
Distribution Management
R E L E V A N T S K I L L S
Sales and Distribution Management Leadership and Team Formulation
Cohesiveness, Alignment & Motivation Communication & Interpersonal Skills
Analysis & Problem Solving Knowledge of various sales tools
MS Office
Abilitytoworkacrossdifferentmarketsandcultures
Strong negotiation and Selling Skills