Fielding a few queries on why the success or otherwise of the MR Archetypes basis their position on the Managerial/Leadership Grid got me thinking. Is there another axis given the Brave New Connected World?

1. MuderChiba
The Managerial Grid revisited

2. Quick Recap
 The Managerial or Leadership Grid remains an
exceedingly good tool to help enhance
managerial effectiveness.
 It places managerial/leadership (used
interchangeably here) styles on a grid using
the axes of people and production ( I use
performance instead) .
Muder Chiba
http://en.wikipedia.org/wiki/Managerial_grid_model
www.bumc.bu.edu/.../Leadership-Matrix-Self-Assessment-Questionnaire

3. On the
Managerial
Grid !
Muder Chiba
PeopleOrientation
Performance Orientation
1,1
9,99,1
1,9
Guru
Waif
Patriarch
Cruncher
Gypsy
MBE
Minion
Sleaze
Kirk
Dweller
Woolly
MM
Diva
Dude
Shaper
15 Marketing
Research Archetypes
http://www.slideshare.net/
MuderChiba/mr-archetypes

4. Context
 15 Marketing Research Archetypes put on the leadership/
managerial grid.
 The achievements and performance of many Archetypes did not
seem to be in consonance with their position on the Grid .
Even after accounting for the off-grid paternalistic and
opportunistic styles !
 Are we missing some thing here? Is there an
opportunity to update existing knowledge? Does the
Brave New World require something more?
Muder Chiba

5. Leadership Effectiveness in an
over-communicated always-on
world needs one more dimension…
Muder Chiba
The All-New ‘Cube’

6. All-New
Leadership
Cube
for the
Connected
World!
Muder Chiba
Peopleorientation
Performance Orientation
1,1
9,99,1
1,9
9,9,9

7. Muder Chiba

8. +
http://www.slideshare.net/MuderChiba/the-essential-business-of-big-mr
http://www.slideshare.net/MuderChiba/dilbertian-ph-d-in-mr
Igniting Insight
http://www.slideshare.net/MuderChiba/mr-archetypes