Do we need to re-discover and describe our shared language in order to enhance performance? Especially given the modern challenges. If Marketing is about the building of a steady cadence of great shared moments with the consumer .Is Marketing today more like Seduction than War?

1. Muder Chiba

2. If Marketing is Not
War
Muder Chiba

3. If it’s not about an
attack on the
prospects’ minds
Muder Chiba
If it’s not about
strategic overhangs
above the customer
If it’s not about winning
back ‘ceded territory
from the enemy’
If it’s not about
carpet bombing of
markets
If it’s not about
guerrilla attacks on
entrenched
competitors
If it’s not about
infiltrating
consumer
segments…

4. Is
Marketing
Seduction ?
Muder Chiba

5. If it is an appeal to the
senses
Muder Chiba
If it is an intricate
dance of human
emotions and
sensibilities
If it is the building of a
steady cadence of
great shared
moments
If it is the soft wooing
of the customer into a
steady relationship
If it is building
trust
If Marketing is all
this and more…

6. We need a New
Lexicon!
A Spanking New, Sparkling Fresh Marketers Lexicon
Muder Chiba

7. A dictionary that
allows the marketer
to formulate thoughts
and ideas in a
manner that
stimulates seduction
of her customer
Muder Chiba
A language which
does not constrict the
marketer into
“fighting” for her
markets
An idiom which
translates well into
the actions he is to
take to lead the
consumer to his store

8. A grammar which
enables marketers to
communicate with
peers and enablers
better. Resulting in far
more relevant brand
insights and
communication
Muder Chiba
A communication
glossary, which
bridges the gap
between what
marketers finally
need to do to ‘get the
sale’ and how it is
communicated. End-
result : seductive
and successful
marketing and
advertising efforts

9. A shared
language*
which
communicates
beautifully
across the
team
Muder Chiba
*Marketing teams hugely boost performance by discovering and
developing a ‘shared language’

10. …Derived
from Pop
Culture !
Muder Chiba
A shared language…

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17. Finally…
Muder Chiba

18. Muder Chiba
Not

19. Insights consultant for discovery
and design of your shared language ,metrics & codes.
My address muder.chiba@gmail.com