The document outlines the 5 eras of marketing: 1) The Production Era (pre-1920s) focused on mass production and the belief that quality products would sell themselves. 2) The Sales Era (1920s-1950s) saw increased competition as supply exceeded demand, leading to widespread advertising. 3) The Marketing Era (1950s) emerged as the market shifted to being buyer-driven, requiring a consumer-oriented approach. 4) The Relationship Era (1990s) focused on establishing long-term relationships with customers and suppliers. 5) The Social Era (2000s) saw the rise of social media as a key marketing channel for connecting with and engaging consumers.

1. The 5 Eras of
Marketing
By: Molli Kanter

2. The Production Era
 Prior to the 1920’s
 Companies stressed mass production and efficiency
 The mindset was that a good quality product would sell itself

3. The Sales Era
 1920’s-1950’s
 Technological advances accelerated production
 Supply exceeded demand, making competition for customers more intense
 The use of public advertising in all available forms of media became prevalent

4. Sales Orientation
Belief that consumers will resist purchasing non-essential
goods and services and the task of personal selling and
advertising is to persuade them to buy

5. The Marketing Era
 1950’s
 The shift from a seller’s market (a market in which there are more buyers for fewer goods and
services), to a buyer’s market, a market in which there are more goods and services than people
willing to buy them
 This created the need for consumer orientation:
 Business philosophy incorporating the marketing concept that emphasizes first determining unmet
consumer needs and then designing a system for satisfying them

6. Marketing Concept
 Companywide consumer orientation with the objective of
achieving long-run success

7. The Relationship Era
 Emerged during the 1990’s
 Focused on establishing and maintaining relationships with both customers and suppliers
 Relationship marketing developing long-term, value-added relationships over time with
customers and supplier

8. The Social Era
 2000’s
 The emergence and use of social media sites such as Facebook, Twitter, and LinkedIn
 Companies now routinely use the Web and social networking sites to connect to consumers as a
way to market goods and services
 Businesses can easily reach out and stay in contact with their clients

9. Marketing in the future
 As technology is evolving, the concept of marketing will
continue to grow ..