3. UNIVERSAL: TASK
• Create an infographic detailing the structure of
NBC Universal and Comcast
• Show the different subsidiaries owned by these
companies across production, distribution, and
exhibition platforms
• You can print the logos of the companies and
stick them onto an A3 sheet, or your can design
on the computer.
4. HORIZONTAL INTEGRATION
• When the parent company owns assets on the same
platform (or industry) and at the same stage of the
film’s life
5. VERTICAL
INTEGRATION
• When the parent company
owns the means of
production, distribution,
and exhibition
Owns the means of film
production
Can distribute their
own films
Owns platforms on
which they can exhibit
their own films
12. MINI-REVIEW
• Explain the structure of NBC Universal to your student using
the talk target sheet
• Use as many key terms as possible.
• Your partner will tally the result as you explain
• Following the two explanations, the student must explain the
structure based on what they have learned, and using the talk
targets.
• The best group wins a prize!
15. NBC/UNIVERSAL & SYNERGY
• In what ways do
these movie
franchises benefit
from being
produced by a
film company
owned by a
media
conglomerate?
16.
17. NBC/UNIVERSAL & SYNERGY
• In what ways do
these movie
franchises benefit
from being
produced by a
film company
owned by a
media
conglomerate?
18. RESEARCH & REVIEW
• Create a collage on a PP slide that shows examples of
the following:
• examples of in-house marketing products that are a
part of the franchise
• examples of corporate partnership marketing tie-in
deal products
19. LEARNING OBJECTIVES
• Clearly describe, explain, and evaluate the way film
production companies benefit from being owned by
media conglomerates
• Know the production and distribution companies
involved in Straight Outta Compton
• Evaluate the way the film benefitted from its
production context
20. REVISION QUESTIONS
• How does your selected movie benefit
from being owned by a media
conglomerate?
• How might tie-in deals be used to
engage new audiences and keep the
franchise alive and profitable?
23. How did Dr Dre’s involvement as a
producer impact upon both the
production and distribution of
Straight Outta Compton?
24.
25. PRODUCTION
• What is a co-production?
• Why do co-productions happen?
• Who has the power to make decisions?
• What might this mean for the film itself?
26.
27.
28.
29. DR DRE
• owns Aftermath Entertainment, a subsidiary of…
• Interscope, which is a subsidiary of…
• Universal Music Group.
• Dr Dre also owns BEATs, which is owned by…
• apple!
Editor's Notes
Instructions for teachers: how to use the talk target
Choose a topic you want students to talk about and write relevant vocabulary in the circles of the target. Put the words in the middle that require the students to think deeply and/or extend their vocabulary to a higher level. On the white outer circle, put vocabulary that requires more basic thought, for example words to describe what is happening or identify parts of an image.
Set up the activity with either a question and/or an image that you want students to discuss.
Ask students to work in pairs or threes. One person talks while the other(s) score what they have said by ticking off words on the talk target. Do not allow students to write anything down at this stage. You could set up a competition for the highest scoring sentence.
When all students have had a go at talking, get them to write down their best sentences as a group.
Extend their writing by giving them connectives, punctuation marks etc. that you would like them to use, to improve their sentences and put them into a brilliant paragraph.
Instructions for teachers: how to use the talk target
Choose a topic you want students to talk about and write relevant vocabulary in the circles of the target. Put the words in the middle that require the students to think deeply and/or extend their vocabulary to a higher level. On the white outer circle, put vocabulary that requires more basic thought, for example words to describe what is happening or identify parts of an image.
Set up the activity with either a question and/or an image that you want students to discuss.
Ask students to work in pairs or threes. One person talks while the other(s) score what they have said by ticking off words on the talk target. Do not allow students to write anything down at this stage. You could set up a competition for the highest scoring sentence.
When all students have had a go at talking, get them to write down their best sentences as a group.
Extend their writing by giving them connectives, punctuation marks etc. that you would like them to use, to improve their sentences and put them into a brilliant paragraph.
