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Supported by
2
TOPIC
SUB HEADING
Sunbeam Group Of
Educational
Institutions
Varanasi
Amrita Burman
Supported by
Supported by
3
Varanasi
Supported by
4
The Sunbeam Vision
Ongoing consolidation, growth and collaboration
within and across institutions that are instrumental
in holistic growth of students, in a conducive
environment, that promotes excellence and the
students move on to further refine the social fabric.
Key Words : Consolidation Collaboration
Growth Holistic Dev.
Conducive Environment
Refine the Social Fabric
Supported by
5
Milestones
Then :
1972 : Established with 36 students in a rented
apartment.
NOW :
2019 : 6 Core Schools (Strength 12000)
4 Hostels
2 Colleges for Women
1 Grameen School (Philanthropic Venture)
Sunbeam Autism Centre
17 Associate Sunbeam schools (Strength 13000)
Supported by
6
Key Goals & Challenges
• Small Town .
• Low Brand Value to begin with…. We were not the
most sought after school .
• Did not have Staff who were aligned to our vision.
• Parents Mindset
Supported by
7
Supported by
8
Strategy to Build Brand
• Paradigm Shift in our VISION…
–Why remain No 2…Why not become No 1.
–Mindset Changed ..Thinking Changed.
–We challenged the status Quo ..
–Let a small town like Varanasi be our
strength.
Cont...
Supported by
9
Strategy to Build Brand
– Become CHILD CENTRIC !! ( How will this be possible?)
– Improve Classroom Delivery Systems
– Stress on empowering Administrators and Teachers
– Focus on Teachers Training
– Stress on Holistic Development Infrastructural Development and
Enhancement
– Association with reputed educational ancillaries / educationists
to give a new dimension to our thoughts and vision
– Travel and Learn from great systems
Supported by
10
Key Challenges
• Driving Change
• Changing Teachers’ mindset , Development and Retention
• Changing Parents’ mindset towards Holistic Development
• Getting the right people at the second rung and Grooming them and
aligning them to the growth mindset.
• FEE INCREASE !!
• Making people step out of the small town mentality .
• Getting in the Killer Instinct and a competitive spirit .
• Making students ready for the next Leap.
• Having an Identity beyond Varanasi
Supported by
11
Solutions
• A dynamic Precept …detailed and well thought ..an amalgamation of best
practices from all over coupled with our curriculum which has evolved over the
years.
• Improve Classroom Delivery
• Robust Staff Development system and comprehensive budget for the same.
• Global and National Exposure to students and Staff.
• Getting Parents on board in our journey and respecting their feedback.
• Demonstrate the change through the results and accolades as children start
performing and winning outside
• Develop a healthy Inter branch competition thus helping all branches to excel
• The Spirit of JAI HIND !!!
• Having ears to the ground and Staying Hungry and Staying Foolish
Supported by
12
Current Outcome
• National Recognition, Awards and Honours.
• The most sought after Brand in Varanasi and beyond.
• Students have created a niche for themselves nationally and
internationally in Academics, Sports, Co-curricular activities,
Quizzes, MUNs etc.
• Alumni..going places..
• Everyone in the system has a HIGH ‘I’.
• Staff proud to be associated with the Sunbeam Brand.
Supported by
13
Concluding findings
• Always believe in yourself
• Work with HONESTY
• Have a VISION and work towards fulfilling it
• Take all STAKEHOLDERS with you.
Supported by
14
Next Steps:
• Moderate our Growth
• Redefine the Benchmarks of Excellence ..
• Empower teachers and push them to make a mark in the national scene.
• INVEST in teachers and Administrators.
• Be the Best in India… !!
• Continue following Ancient Traditions …tempered with a modern vision.
• Always believe that …Success is a journey and not a destination.
Supported by
15

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Ms. Amrita Burman - Marketing in Tier 2 Cities

  • 1.
  • 2. Supported by 2 TOPIC SUB HEADING Sunbeam Group Of Educational Institutions Varanasi Amrita Burman Supported by
  • 4. Supported by 4 The Sunbeam Vision Ongoing consolidation, growth and collaboration within and across institutions that are instrumental in holistic growth of students, in a conducive environment, that promotes excellence and the students move on to further refine the social fabric. Key Words : Consolidation Collaboration Growth Holistic Dev. Conducive Environment Refine the Social Fabric
  • 5. Supported by 5 Milestones Then : 1972 : Established with 36 students in a rented apartment. NOW : 2019 : 6 Core Schools (Strength 12000) 4 Hostels 2 Colleges for Women 1 Grameen School (Philanthropic Venture) Sunbeam Autism Centre 17 Associate Sunbeam schools (Strength 13000)
  • 6. Supported by 6 Key Goals & Challenges • Small Town . • Low Brand Value to begin with…. We were not the most sought after school . • Did not have Staff who were aligned to our vision. • Parents Mindset
  • 8. Supported by 8 Strategy to Build Brand • Paradigm Shift in our VISION… –Why remain No 2…Why not become No 1. –Mindset Changed ..Thinking Changed. –We challenged the status Quo .. –Let a small town like Varanasi be our strength. Cont...
  • 9. Supported by 9 Strategy to Build Brand – Become CHILD CENTRIC !! ( How will this be possible?) – Improve Classroom Delivery Systems – Stress on empowering Administrators and Teachers – Focus on Teachers Training – Stress on Holistic Development Infrastructural Development and Enhancement – Association with reputed educational ancillaries / educationists to give a new dimension to our thoughts and vision – Travel and Learn from great systems
  • 10. Supported by 10 Key Challenges • Driving Change • Changing Teachers’ mindset , Development and Retention • Changing Parents’ mindset towards Holistic Development • Getting the right people at the second rung and Grooming them and aligning them to the growth mindset. • FEE INCREASE !! • Making people step out of the small town mentality . • Getting in the Killer Instinct and a competitive spirit . • Making students ready for the next Leap. • Having an Identity beyond Varanasi
  • 11. Supported by 11 Solutions • A dynamic Precept …detailed and well thought ..an amalgamation of best practices from all over coupled with our curriculum which has evolved over the years. • Improve Classroom Delivery • Robust Staff Development system and comprehensive budget for the same. • Global and National Exposure to students and Staff. • Getting Parents on board in our journey and respecting their feedback. • Demonstrate the change through the results and accolades as children start performing and winning outside • Develop a healthy Inter branch competition thus helping all branches to excel • The Spirit of JAI HIND !!! • Having ears to the ground and Staying Hungry and Staying Foolish
  • 12. Supported by 12 Current Outcome • National Recognition, Awards and Honours. • The most sought after Brand in Varanasi and beyond. • Students have created a niche for themselves nationally and internationally in Academics, Sports, Co-curricular activities, Quizzes, MUNs etc. • Alumni..going places.. • Everyone in the system has a HIGH ‘I’. • Staff proud to be associated with the Sunbeam Brand.
  • 13. Supported by 13 Concluding findings • Always believe in yourself • Work with HONESTY • Have a VISION and work towards fulfilling it • Take all STAKEHOLDERS with you.
  • 14. Supported by 14 Next Steps: • Moderate our Growth • Redefine the Benchmarks of Excellence .. • Empower teachers and push them to make a mark in the national scene. • INVEST in teachers and Administrators. • Be the Best in India… !! • Continue following Ancient Traditions …tempered with a modern vision. • Always believe that …Success is a journey and not a destination.