Success Journey of Huda Beauty. This presentation will cover the introduction, evaluation, product line, social media reach, competitor anaylsis, revenue, csr and awards of Huda Beauty.

1. Huda Beauty
Fahhad Mustafa | Zaiyam khan | Usman Ahmed | Zain babar
Rana ayaz | Anees ur Rahman | Daud shah | Hamza ahmad
Muhammad Tayyab | Muhammad Sajjad haider |
Muhammad Ahmad khan

2. Introduction
● Founded in 2013 by award-winning beauty
blogger Huda Kattan
● World's fastest-growing beauty businesses
● Began as a blog in 2010
● Over 26 million followers
● Prominent makeup training school in Los
Angeles,
● Huda started her beauty blog
HUDABEAUTY.COM

3. Evolution
● Founded in Dubai in 2013
● Opened a branch in the United States in 2015
● Used her skills to push her brand
● Most recognized beauty companies in the world
● Fake Eye Lashes line picked up by Sephora – sold real
fast!
● Earning it a top position in the cosmetic industry
● Wide range of products, including face palettes, eye
shadow, and a collection of foundation
● Worth $1.2 billion, with an approximate $550 million
net value
● Massive competition from rival companies
● Generated a total of $54.4M – with a $52M share of
this coming from social media

4. 4.14 million
Subscribers on Youtube
51.3 million
Followers on Instagram
8.3 million
Followers on TikTok

5. ● Utilizes their Instagram channel in a
multi-faceted way
● Sharing user-generated content
● Invest heavily in video content, which
receives a 38% higher engagement
rate than static posts
● Focuses a lot on influencer marketing
MARKETING
STRATEGY

6. Journey towards
becoming a billion
dollar brand

7. Started
as
beauty
blog in
2010
Started
by Huda
Kattan
Blog took
12 months
to generate
audience
HISTORY

8. Started
with
eyelashes
as her
first
product
Used FB
ads to
further
promote
blog
Got 6000$
from her
sister as a
loan to
create
product

9. Line
picked up
by beauty
retailer
Sephora
Dubai in
2013
Lashes were
appreciated
By Kim
Kardashian
Sephora
expected to sell
7000 of those in
a year but
surprisingly did
that in a week

10. Huda
Beauty
launched
in the US
in 2015
Retail sales
were recorded
to be 1.5M$ for
the first year
and 10M$ for
the next
Huda a sold a
minority stake in
the company to
TSG consumer
partners which
valued the
company at 1.25
Billion $

11. Product Line
MAKEUP
FACE
Foundation
Powder & Setting Spray
Primer
Concealer
Contour & Highlight
EYES
Eyeshadow
Eyebrows
Eyeliner
Mascara
False Lashes
LIPS
Liquid Lipstick
Lipstick
Lip Liner
Lip Gloss
Lip Balm
CHEEK
Blush
Bronzer
Highlighter
BRUSHES & TOOLS
Brushes
Tools & Accessories
Get the perfect products for your skintone
WISHFUL
Find your perfect cleanser, serum, treatment, and
moisturizer for healthy-looking skin
SKINCARE
Cleansers & Exfoliators
Serums & Oils
Moisturizers
Eye Care
Face Masks
CONCERN
Dryness
Breakouts & Congestion
Dull & Uneven Texture
Makeup Removal
Hyperpigmentation/Dark Spots

12. Product Line
KAYALI
Vanilla
Citrus
Elixir
Musk
Floral
Warm & Spicy
Fresh
Woody
Signature scents with the rich long-lasting
notes
MINIS
Minis for full glam and natural glow-on-the-go

13. COMPETITOR ANALYSIS
Huda
Beauty
II Makiage Glossier
L'Oréal
Paris
Anastasia Beverly
Hills
Founder
Huda
Kattan
Ilana Harkavi
Emily Weiss,
Nick Axelord,
Michael Harper
Eugène
Schueller
Anastasia Soare
Year Of
Establishment
2013 2018 2014 1909 1997
HQ UAE New York New York
Clichy,
France
Los Angeles
Products 140+ 120+ 36 1000+ 485
Highest Selling
Product
False
Lashes
Flawless Base
Foundation
Ultralip Hair Color
Brow Genius
Conditioning Brow
Serum
Revenue
2020-
$250M
2021-$21.4M 2021-$20M
2021-
32.28Bn
EUR
2022-$3.6M

14. MARKET PRESENCE
Due to online business model,
their market presence is across
the global
Global Presence
Highest Digital Reach
Forbes
the most famous brand of MAKEUP
because of the live makeup tutorial
on their social platforms
Influencer who claims to having never
spent money on advertising, Kattan now has about 50 million Instagram followers.

16. ACCORDING TO TURBER FILTER’S RESEARCH
“Although Huda Beauty was No. 1 for SOI in
September and had the most estimated media value,
Morphe Brushes received the highest engagement
rate of the top five brands (4.06%).”

17. OUTLETS
3
1 4
2
Main headquater is
based in Dubai
Digital Presence
i.e. Online website
Has a B2B
business model
which deals in the
retail market and in
collaboration with
other brands i.e.
Sephora, Vegas
Offering more than
140 products
online or in-store.
5
Follows onmi
channel i.e. selling
online as well as
retail.

18. JV / MOU of Huda beauty :
• TSG acquires minority stake in Huda beauty .
• Besides developing the cult beauty brands product range and distribution , the acquisition
will also support the launch of HB investments _ a seed fund for new health and beauty
businesses .

19. JV / MOU of Huda beauty :
• Huda beauty and fragrance sister brand kayali have teamed up for their first ever collab
this summer.
• The Brand co-founded by sisters Huda and Mona kattan , were inspired by the music
festival season for the love fest collection.
• "Express yourself with playful make-up must-haves and an addictive fragrance that will get
you dancing from dusk to dawn."

20. BEST SELLERS
The product
that started
it all
Acts as real-
life IG filter
3D cream and
powder
highlights
1 2 3
CLASSIC
LASHES
#FAUXFILTER
MATTE
FOUNDATION
POWDER
HIGHLIGHT
PALETTE

21. COMPANY GROWTH
$10
$510
$250
$200
Sales (In Millions)
2014 2019 2020 2021

22. Awards & Recognition
Digital Innovator of
the Year, category of
prestige beauty by
Women’s Wear
2016
Best false lashes
award by the
wedding
magazine “THE
KNOT”
2017
Entrepreneurial
Game changer of
the Year award by
“Glamour Magazine”
2021
2

23. ● March 2021: Huda Beauty stands up against racism against the Asian
community, donates to Stop AAPI Hate
● April 2021: In Ramadan, Huda Beauty donated one million meals to
the 100 Million Meals food drive initiative,
● May 2021: Huda Kattan & Huda Beauty donated $100,000 dollars
to Help India Breathe, a COVID-19 relief fundraiser launched by
former monk Jay Shetty and his wife, Radhika Devlukia-Shetty
Corporate Social
Responsibility

24. Most Profitable Products
 Huda Beauty Jelly Primer
 Huda Beauty Stick Foundation.
 Huda Beauty Stick Foundation.
 Tantour Contour & Bronzer Cream
 Huda Beauty Glowish Bronzer.
 Huda Beauty Cream Blush
 Huda Beauty MAKEUP BRUSHES.

25. Most Profitable Products
 Huda Beauty Jelly Primer .
 Huda Beauty Mercury Retrograde Palette.
 Huda Beauty Rose Quartz Palette.
 Huda Beauty Cream Lipsticks.
 Night Creams.
 Face Oils

26. THANKS!
Do you have any questions?