A SUCCESS STORY IN THE WORLD OF INFLUENCER MARKETING.​

1. Huda Beauty
A S U C C E S S S T O R Y I N T H E W O R L D
O F I N F L U E N C E R M A R K E T I N G .

2. What is Huda Beauty
known for?
• Huda Kattan, an award-winning beauty
blogger, founded the brand in 2013.
• Huda Beauty is one of the most rapidly
expanding beauty brands in the world.
• Huda Beauty began as a blog in 2010,
and has since grown to become the
world's most popular beauty Instagram
account, with over 49.9 million followers.

3. Innovation and
Inspiration
• Huda's career took off in 2013, when she and her
sisters Mona and Alya collaborated to establish
the Huda Beauty brand of fake eyelashes, which
was launched at Sephora in Dubai Mall.
• Huda's experience in the beauty industry has
allowed her to expand the collection to include
liquid lipsticks, lip contour pencils, textured
eyeshadow palettes, and skin care.
• Her products have all become instant best sellers
all over the world.

4. Huda Beauty Channels

5. Promotion
• Huda Kattan used her social media platforms to
provide videos of cosmetic tutorials and beauty tips in
order to deliver something beneficial to her audience.
• She uses other sorts of postings to market her items,
such as close-up images of cosmetics and giveaways.

6. POV
• Huda Kattan's business grew quickly as a result of her strategy, in which she
conducted live sessions on each social media site.
• Huda's products can be given to any makeup artist with only one Instagram
repost.
• Implementing a social media plan will significantly improve brand awareness
since she has been connecting with a large number of audience.
• Not only does the company consistently upload content on prominent social
media platforms but it also has its own website dedicated to providing beauty and
fashion advice to women.

7. Reference:
• Huda Beauty Official Store: Makeup, Skincare, & fragrance must-haves. Huda Beauty
Official Store | Makeup, Skincare, & Fragrance Must-Haves. (n.d.). Retrieved February 25,
2022, from https://hudabeauty.com/us/en_US/home
• Klein, J. (2022, February 13). Huda Beauty is an influencer marketing success story.
NetBase Quid. Retrieved February 25, 2022, from https://netbasequid.com/blog/huda-
beauty-influencer/