1. Overview of Cosmetic Industry
India Cosmetic industry is valued at $950 Million.
Growth Rate – 15-20% p. a.
Medium and low priced category products accounts for
90% of the market.
The Men’s personal care market is valued at $165 million
with Gillette as a market leader.
2. Market Structure of Cosmetic Industry
• Colour Cosmetics (Foundation, Compact, Eye Make up, Lipstick, Nail Enamel, Blush On)
– Fastest growing segment
– Market Value: $ 60 million
– Growth Rate: 25-30%
– Penetration Level: 38.7% in Urban areas & 12.6% in Rural areas
– Key Market Player: Lakme, L'Oreal, Revlon, Lotus, Maybeelene
• Deodorants and Perfumes
– Market Value: $ 34 million
– Growth Rate: 19.87%
– Penetration Level: 64.3% in Urban areas and 18.7% in Rural areas
– Key Market Player: AXE, Ferrari, Cinthol, Denim, Lacoste, Nina Ricky, Fa etc.
• Talcum Powder
– Market Value: Rs 3.5 billion
– Growth Rate: 12% per annum
– Penetration Level: 45.4% in Urban area & 25.2% in Rural areas.
– Key Market Player: Ponds (with 70% market share) and Johnson & Johnson (with 15% market
share)
11. named after the French opera Lakmé
Started in 1952 by Simone Tata
50-50 joint venture with
Hindustan Lever Limited
in 1995 to form Lakme
Lever
By 1999 Sold to mutinational
Company Hindustan Liver Limited
Made by – Group 1
12. Welcome To LAKME Beauty Salon
WORLD - CLASS EXPERTISE
NOW CLOSE AT HAND
Made by – Group 1
20. Department stores, specialty
stores and chain department
stores, such as Shoppers’ Stop,
VAMA, Westside, Bombay
Stores .
Direct Sales
Direct Mail/TV/Print Fashion Week
Free Standing Stores Banners
Health Food Stores
Saloons
Made by – Group 1
21. COMMUNICATION MODLE:( AIDA)
New Lakme Beauty Salon Rewards Programme
Lakmeindia.com offers various features on beauty and style
“Shop at our alliance outlets to enjoy exclusive discounts
and service benefits. And the benefits include lifestyle
products, health care, electronics and holidays among
others.”
Made by – Group 1
23. Enthusiastic
The parlour has beauticians who have been
trained by Lakme.
The staff is required to attend classes
conducted by doctors and cosmetologists
and every six months their skills are
polished further.
Greeting with a smile
Quick Response
Made by – Group 1
25. Lakme Beauty Salons were established
in Mumbai, Delhi, Hyderabad, &
Chennai thirty years ago
In addition to leveraging Unilever's
worldwide expertise, Lakmé also
partners with the leading technology
and trendsetter for global beauty
brands, the Milan-based Intercos
Italia as well as Paris-based Fiabila.
Spacious
Fully- Air conditioned
Environment full of fragrance and Freshness
10+ clients are handled at an instant
Cleanliness
Made by - Group 1
27. Proper attention towards each and every
customer
Using genuine and appropriate branded
products
Maintaining the morning freshness throughout
the day
Refreshments for their customers
Proper assistance at the time of taking
appointments
Hospitality of premium standards
Keeping Made byarea 1clean
the – Group
29. STRENGTH
High quality manpower resources
Brand Name
Vast range of products and services
Distribution Channel
Unilever global technology capability
Made by – Group 1
30. WEAKNESSES
High Services costs
Use of Hard Chemicals
OPPORTUNITIES
Brand growth through increased consumption
depth
Growth in Business of beauty saloons
Lakme Beauty Training academy in Mumbai,
Chennai and New Delhi.
Made by – Group 1
31. THREATS
Aggressive price competition from local
and multinational players
Availability of cheap beauty products
Reports regarding presence of LEAD
in lipsticks
Made by – Group 1
32. Reducing service cost by increasing SALES.
Pricing Policy
Marketing their Product – Stating Lead Free.
Grabbing Industry Growth by banking on their core competencies.
Opening up of more saloons in Cosmopolitan Cities.
Made by – Group 1
33. PRESENTATION BY:
Nishant Varshney (13)
Nishant Kumar (22)
Anna Jain (51)
Megha Singh (53)
Heena Vyas (57)
Aakash Minocha (60)
Made by – Group 1
