project, seminar,Top 10 COSMETIC BRANDS in words

1. A
Seminar Report
On
Top 10COSMETICBRANDSINTHEWORLD
In the partial fulfillment
Of the degree of
Masterin commerce
SUBMITTED TO SUBMITTED BY
Prof Ravneet Kaur Ms. Kirandeep kaur
Assistant Professor Class Roll No. 4204
Department of Commerce UniRoll No.
Pt. M. L. S. D. Collage for Women,
Gurdaspur

2. MEANING OFCOSMETIC
Cosmetic means improve the appearance of a situation or thing but do not change
its basic nature and you are usually implying that they are inadequate. Cosmetic
are intended to be applied externally. They include but are not limited to produce
that can be applied to the face skin care creams, lipstick, eye, facial makeup, nails
polish , colored lenses, and hair sprays.
Cosmetic can be also described by the physical
compositional of the product. Cosmetic can be liquid or cream emulsions, powders,
both pressed and loose, dispersions and anhydrous creams or sticks.
DEFINITION OF COSMETIC
“A substance that you put on your face or hair to make yourself look
more attractive’’.
Top 10 In the world

3. Cosmetic have been in use for thousands of years. The absence of regulation of the
manufacture and use of cosmetics has led to negative side effects. Egyptian men and
women used makeup to enhance their appearance. They were very fond of eyeliner
and eye- shadows in dark colors including blue, red and black. Ancient Sumerian
men and women were possibly the first to invent and wear lipstick about 5000
years ago. They crushed gemstones and used them to decorate their faces, mainly
on the lips and around the eyes.
According to one source, early major developments include,
 Kohl used by ancient Egypt as a protectant of the eye.
 Castor oil used by ancient Egypt as a protective balm.
 Skin creams made of beeswax, olive oil and rose water describes by romans.
 Vaseline in the nineteenth century.
One of the most popular traditional Chinese medicines is the fungus used as a beauty
product by women in China and Japan. The fungus reportedly increases moisture
retention in the skin and reducing wrinkles and smoothing fine lines.
As of 2016, the world’s largest cosmetic company is
L’OREAL which was founded by Eugene Schuler. Although Modern make up has been
traditionally used mainly by women, and increasing number of men are using
cosmetic with their features such as blemishes and dark circles.

4. Cosmetic are intended to be applied externally. They include, but are not limited to
be applied to the face, applied to the skin, applied to the body such as lipstick, lip
gloss, lip liner, concealer, foundation, lotions, perfumes, deodorants, bath oils, hair
permanent chemical, hand sanitizer, hair sprays, hair colors, brush or blusher,
highlight, Bronze, Mascara, Eyeliner, Nail Polish and Makeup Remover.
A subset of cosmetic is called
“makeup”.
o Skin care creams
o Lipsticks Eye makeup
o Facial makeup
o Colored Lenses
o Face powder
o Foundation
o Perfumes
o Hair spray
o False eyelashes
o Hair permanent chemical
o Setting spray
o Concealer
o Primer
o Mascara
o Blusher
o Highlighter
o Hair gels
o Nails , toe polish
o Bronzer
o Makeup remover

5.  Lipstick, lip gloss, lip liner, lip balm
lipsticks are intended to add color and texture to
the lips and often come in a wide range of colors as well
as finishes such as matte, satin, gloss and luster.
 A under eye circles and other
implementation concealer covers imperfection
of the skin concealer is often used
for any extra coverage needed to
cover pimple,
 Eye Brows pencils, creams, waxes, gels and
powders are used to color, fill in and define the brows.
Recent year “Instagram look” creating fuller
eyebrows by filling it and add gel to set it.
 Mascara is used to darken, lengthen,
thicken or draw attention to the eyelashes. It is
available in various colors and glitters. It include
waterproof version.
 Blusher a cosmetic of a powder or cream
consistency used to give a warm color to the
cheeks. A toadstool with a buff cap bearing fluffy while spots and with white
flesh that turns pink.

6.  Eye Liner is used to enhance and elongate the
apparent size of the eye for example black eyeliner
make eyes look smaller, brightens up the face and
draws attention to the eyes.
 Nail polish is used to color the
fingernails and
toenaills. Transparent , colorless version may
strengthen nails or be used as a top or base coat
to protect the nail or polish.
 Highlight
used to draw attention to high points of the face such
as the cheeckbones, below the eyebrows, nose, upper
lips and collar bone.
 False eyelashes are used when exaggerated
eyelashes are desired. It consists of human hair,
mink hair or synthetic materials attached to a
thin cloth like every day wear.

7.  Makeup Remover is a product used to remove the makeup products
applied on the skin. It acts as a two-in-one by removing the makeup and
cleansing the skin.
Women are very much interested in new brand, product and styles as it can
enhance their look. Makeup products help to make a woman more attractive,
beautiful and alter the look without changing the human body. Now, it becomes an
essential part of their daily activities. Makeup lovers are always searching for best
makeup brands.
There are many Top Brands in this world, which help to make you
more beautiful and make your lifestyle easier.
Elle18

8. 10. AVON AVON mission statements is to be the Company the best understands and
satisfies the product service and self-fulfillment needs of women globally the three
important dements however are the focus on women on being global and on the
additional opportunities for AVON is self-fulfillment. Its objective is to building
relationships with people and offering them a high level services and personal
attentions.
AVON
ORIFLAMELAKME
MAYBELLINECOVERGIRL
L'OREAL
OLAY
CLINIQUE
MAC

9. TAGLINE - A Company of
women
 BRAND
AMBASSADORS
1) Aditi Rao
Hydari
2) Parineeti
Chopra
3) Asin

10. 9. MAYBELLINE This is one of the biggest brands of cosmetic. In 1915, this
cosmetic brand was founded by the Thomas Lyle Williams. The company
headquarters is located in New York, United States. From 1996, L’OREAL is the
parent company of Maybelline.
This brand is available in the whole world. It is one of
the largest companies of cosmetics products. The
company offers many products of hair color, hair care, make up products, products
for protecting from sun, cosmetics, skin care,
perfumes and many more.
TAGLINE May be she is born with it, may
be its Maybelline.
 BRAND AMBASSADORS
1. Aalia Bhatt
2. Athiya shetty
3. Vlogger Manny Gutierrez
(Global ambassador)

11. 8. L’OREAL It is one of the unique brands of makeup, which is favorite of many
people in the world. It offers all products of makeup and cosmetics and completes
the requirements of many people. It is one of the largest companies of cosmetic
products. In 1909, this company was founded by Eugene Schaller. This brand offers
unique, modern and best cosmetics products to both men and women.
TAGLINE BecauseIam worth it
 BRAND AMABASSADORS
1. Ashwaria Rai Bacahchan
2. Sonam Kapoor
3. Katrina kaif
4. Priyanka Chopra

12. 7. ORIFLAME In1967, this brand was founded by JonasJonick,
Robert Jonick. The company offers various products including
skincare products, perfumes, cosmetics and various products
for wellness. All these products are very much appreciated by the
customers.
The company has around 7500 employees. The company offers product in more than 60
countries. This company was originated in Sweden and the company has another office in
Switzerland also.
TAGLINE Natural Swedish Cosmetics
 BRAND AMBASSADORS
1. Kalki koechlin
2. Sonali Bendre

13. 6.
REVL
ON
REVL
ON is
an American cosmetic, skin care, fragrances and Personal Care Company was
founded in 1932. REVLON was listed as one of America’s top 5 cosmetics houses.
REVLON is global color cosmetics, hair color, skin care, nail color, hair care and hair
color products, perfumes and many other beauty products. Revlon brand is
considered to the face of many women. It deodorants care company vision is
glamour, excitement and innovation through high quality products at affordable
prices. It helps the women to look beautiful and colors. The brand offers wide and
high quality products in almost all beauty categories including skincare, cosmetic
helps the women to look beautiful by providing new products and colors.

14. TAGLINE Loveis ON
 BRND AMBASSADORS
1. Halle Berry
2. Gal Gadot
3. Olivia Wilde
4. Emma stone
5 MAC MAC introduces modern ‘glam’ Art. They use 4P’s marketing mix
product ‘POP ART’. In overseeing the product’s success MAC will offer as a limited
edition set before integrated it into normal inventory. Their goal is to reach target
audience resulting in 5% increases in units sold in 6 months.
TARGET MARKET Young women between the age of 18- 25 years who are
students or recent graduates. They are energetic like going out with friends. Follow
movies as well as concerts. They are simple on newly married. They are open

15. minded and pay attention to self-development. Makeup artists’ cosmetologists,
hairstyle, models and photographers.
TAGLINE
“Beauty
outside,
Beast
inside”
 BRAND
AMBASSADORS
1. Viva glam
2. Disha Patani
3. Ellie Goulding

16. 4. ELLE 18 ELLE 18 was founded in 1997. It is the brand of
HINDUSTAN UNILEVER .Elle 18 is the choice of today’s college
going girls. Its color bombs give consumer a ‘pataka’ of the
yummiest, juiciest flavors strawberries and lip smacking
chocolate. It explosive shades of Elle 18 nail pops to choose from
easy to easy carry color bomb bottles are handy. This makeup
product buy at India’s best online shopping store like Flipchart, Amazon, Snap deal,
Purplle.com and Nykaa.com.
TAGLINE The rangeis revealed divasl
 BRAND AMBASSADORS
1. Anushka kohli
2. Olivia wilde

17. 3. LAKME LAKME is an Indian brand of cosmetics owned
by UNILEVER Ltd. And user by CEO ANIL CHOPRA started as a
100% subsidiary of Tata Oil Mills part of a Tata groups. Its USP
LAKME brings expert product and services that are borne out of
true understands of the needs of the Indian women segment:
Personal Care Items Cosmetic skin care and hair styling
products. Brand extension to beauty Services through
LAKME Beauty Salons.
Target Groups: All Indian women’s. POSTMONING: A brand
that cares of you and your beauty.
TAGLINE – Lakme reinvent
 BRAND AMBASSADORS
1. Shradha Kapoor
2. Kareena Kapoor Khan
3. Anaya Pandey
4. Isabelle Kaif

18. 2. Cover girl This brand was founded by the Noxzema chemical company in
1961. The company’s headquarter was located in Mary land, United States. The
brand is available in the whole world. In 1989, this brand was attained by the
Procter & Gamble and late in 2016, this brand is a part of Coty Inc. Company. It is an
American brand of cosmetic, makeup and beauty products. This
brand offers a huge variety of makeup products including
skincare makeup products for sun protection and many more.
In USA, this brand as also nominated as the best
beauty care products companies. The companies offer a wide
variety of cosmetic products at genuine rates.
TAGLINE Iamwhat,I make up
 BRAND AMASSDORS
1. James Charles
2. Katy Perry
3. Zendaya

19. 1. Clinique Clinique is one the leading American cosmetic brand and it was
founded in 1968. The company’s headquarters is located in the New York City. This
brand is the part of ESTEE Lauder Companies. This brand is
very gentle for sensitive skin. The sunscreen, concealer, blush,
mascara and foundation products of this brand are very
much impressive.
The product of this brand is very trustfully. The
product of this brand is coated with anti-bacterial and is very
safe to use. This product provides dermatologist and allergen
products to all of his customers.
TAGLINE Alergy Tested 100%Fragrancefree
 BRAND AMBASSADORS
1. Radhika Apte
2. Sanya Malhotra

20.  BRAND a type of product manufacturing by a particular company under a
particular name. It is a marketing practice in which a company creates a
name, symbol or design that is easily identifiable as belonging to the
company. This helps to identify a product and distinguish it from other
products and services.
 BUDGET an estimation of income and expenditure for asset period of time.
A budget is a financial plan for a defined period, often one year. It may also
include planned sales volumes and revenues, resources, assets, liabilities and
cash flows. It may include a budget surplus, providing money for use at a
future time, or a deficit in which expenses exceed income.
 QUALITY the standard of something as measured against other things of a
similar kind, the degree of excellence of something. It can be defined as
“fitness for use,” “customer satisfaction,” ”zero defect,” “doings things right
the first time”.
 VARIETY the quality or state of being different or diverse, the absence of
uniformity or monotony. A number or range of things of the same general
class that is distinct in character or quality.
 LONG LASTING Enduring or having endured for a long period of time. It
effective for a relatively long period pain reliever.

21. Consumer behavior looks at how individuals select and use products and services.
Understanding consumers holistically can be key to success. Consumer behavior is
the study of the process involved when individuals or groups select, purchase, use or
dispose of products, services, ideas or
experiences to satisfy needs and desires.
Understanding consumer behavior has
significant bearing on marketing and public
relations decisions. The concept reviews a
number of issues related to consumer
behavior and organizational responses and
will help you to enhance your marketing
campaigns to successfully connect with
consumers.
 The study of consumer behavior include
 How consumers think and feel about different alternatives (brands, products,
services, retailers).
 How consumers reason and select between different alternatives.
 The behavior of consumers while researching and shopping.
 How consumer behavior is influenced by their environment (peers, culture,
media )
 How marketing campaigns can be adopted and improved to more effectively
influence the consumer.

23. Brand Building

24. BRAND IDENTITY
Makes you feel confident and presentable always by offering
The widest variety of natural shades and textures,
Unawar
e
Aware
Accepted
Preferred
Loyal

25. There by REDEFINING THE BEAUTY.