Huda Beauty Introduction, How Huda Beauty Started their business. Huda Beauty Annual Sales

2. How the brand was born?
 Huda Kattan a US born, after studying makeup at Los Angeles moved to Dubai,
and started a WordPress blog with help of her sister in 2010
 She named the blog ‘Huda Beauty’
 After good feedback on her blog, 3 years later, 2013 Kattan founded cosmetics
line named ‘Huda Beauty’ at Sephora Dubai, selling false lashes
 The Huda Beauty label achieved success with the sales of the false eyelashes,
which were famously worn by Kim Kardashian.
 Huda Kattan is a self-made millionaire
 at $1 billion, 4 million subscribers on YouTube, 28 million followers on Instagram

3. Product line
 Huda beauty being a renowned brand has launched a total of 140 products online
or in-store
 The company started out with a collection of false eyelashes and has since
diversified into makeup, skincare, fragrance, beauty tools, and tips and trends
followed by Huda Kattan herself.
 Her lashes got viral when Kardashian sisters released that they use Huda lashes.
And after the huge success of lashes, Huda Beauty launched Huda beauty liquid
lipsticks, which also got viral.

4. Product line
Face Makeup:
 Foundation
 Powder & setting spray
 Primer
 Concealer
 Contour & Highlighter

5. Product line
Eye Makeup:
 Eye shadow (normal/nude)
 Eye brows pencil
 Eyeliner
 Mascara
 False lashes (15 styles)

6. Product line
Lip Makeup:
 Lipsticks (Normal/ Matte)
 Liquid lipsticks (Matte/ Glossy/ Normal/ Metallic)
 Lip liner
 Lip gloss
 Lip balm

7. Product line
Body Makeup:
 Body Shimmering Dry Oil
 Over Body Highlighter
 All Over Glow Helios
 Skin Glowing Perfector

8. Product line
Cheek Products:
 Blush
 Cheek Tint
 Bronzer
 Brushes
 Highlighter
 Tools and Accessories

9. Product line
Skin Care:
 Cleansers & Exfoliators
 Serums and Oils
 Moisturizers
 Eye Care
 Facemasks

10. Product line
Fragrances:
 EDT
 EDP
 Colognes
 Elixir

11. Most selling product
 Huda beauty official website lists more than 28 products under their brand so
when we come to their best selling products we usually see some of the products
which are their best selling products.
 Faux Lashes was the first and most selling product.
 Luminous Matte Foundation
 3D Highlighter Palette
 Bullet Matte lipstick

12. Most revenue generating product
 The most revenue generating product of huda beauty is classic lashes
 After that #fauxfilter Luminous Matte Foundation is their second most revenue
generating product

13. Marketing Strategy
Anti Racism and Anti Body shamming Strategy:
 Huda Beauty always promoted all types of body colors.
 Huda Beauty also discourages body editing which gave them a lot of support
from women around the globe

14. Marketing Strategy
Recognizing Market Gap:
 Recognizing a Market gap is one of the main factor of marketing strategy.Huda started
her company with a loan of $6000 from her sister and began manufacturing lashes. During
her initial days, none of the Sephora outlets agreed to feature her lashes until she made a
presentation at Sephora Dubai. Sephora predicted that the lashes would probably sell out
in a year or two, but to their surprise, the lashes sold out in a week
 Recognize an unmet consumer need and work towards fulfilling that gap. As a beauty
influencer, Huda believed that manufacturing lashes had the most potential as she, a
makeup artist, often struggled to find high-quality lashes that would enhance her Iraqi
features

15. Marketing Strategy
Go All-In with Digital Marketing:
 Huda Beauty’s primary marketing strategy is social media. Not only does the brand
regularly post content on popular social media such as Instagram, YouTube, and Twitter,
but it also has its own website, which is dedicated to helping women with beauty and
fashion tip
 Content marketing for beauty brands is not a new concept. But Huda Beauty takes it one
step further by religiously and unfailingly posting at least three contents per day on their
Insta feed
 Content! Schedule content around the day to engage with your social media family as
much as you can. Video contents have a higher media impact value than photos do

16. Marketing Strategy
Add a Personal Touch:
 What’s so unique about Huda Beauty’s marketing strategy? That the audience can often
watch videos of Huda doing her makeup, trying on crazy stuff, and talking about the latest
products to hit the market, and her thoughts on them on their Instagram feed.
 Fact that Huda takes the time to engage with her customers gives a personal touch to the
brand that her fans love.
 Spare time to create engaging content. Huda spends at least 3 hours every morning
shooting her videos and catching up with her social media feed to create current content

17. Marketing Strategy
Partner Up With Influencers:
 Partnering up with the right influencers can add tremendous value to your brand. Huda
Beauty isn’t shy with posting pictures and videos of several makeup influencers on their
Insta feed, helping promote them as well as their products at the same time
 By supporting and featuring a wide range of diverse artists, Huda implements
multicultural beauty marketing beautifully to garner maximum engagement

18. Marketing Strategy
 Data we collect on Huda Beauty ecommerce marketing strategy, on their Email,
Ads, Landing pages channels, on top of some of the marketing softwares they're
using on their eshop shows they have good spam score
 But they seem less performant regarding to subject lines - Emails usually have a
better open rate while keeping the subject length below 36. But in their email
messages it's 38 characters, not perfect, but close enough
 They're using emojis in 41.67% of their emails - the main ones they use are 🚨 ✨
💋 👀 📞 💄
 One interesting note as well, about their whole domain reputation and SEO - their
Authority Domain Ranking is 72 on https://hudabeauty.com/. This is excellent -
and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

19. Brand Ambassadors
Huda Beauty brand ambassadors include
 Jacqueline Fernandez
 Kardashian sisters
 Cardi B
 Amy Lawrenson

20. Competitors
 Kylie Cosmetics
 Fenty Beauty
 Elf
 Loreal
 Avon

21. HB VS Fenty Foundation
 #FauxFilter, a foundation product from Huda Beauty, has a 30-shades selection
(42$), while Pro Filt r product from Fenty Beauty has a 40-shades collection
foundation (34$).
 Huda Beauty’s #FauxFilter Foundation is liked by many vloggers. Several
YouTubers note that when put to the test, Fenty’s matte finish formula tends to
settle in smile lines, while Huda's formula achieves that IRL Instagram filter look.
Vlogger Aysha Begum also notes that Huda’s formula is buildable and can double
as a concealer
 Some vloggers preferred the lighter matte finish of Fenty Beauty Pro Filt’r Soft
Matte Longwear Foundation. “Huda is definitely not an everyday foundation but
Fenty is," said YouTuber Raye Boyce
 Aslo the 10 extra shades really do make a difference. YouTuber Tonii Antoinette
couldn’t find a perfect match with Huda

22. HB vs Fenty Setting powder
 Huda Beauty Easy Bake Loose Baking & Setting Powder (35$)
As the name implies, this powder is inspired by baking and we’re not talking about
the traditional kind. The skin-perfecting formula contains vitamin E for enhanced
blending power. All eight shades spanning the spectrum from translucent to deep
are long-wearing and fade-proof for up to 10 hours
 Fenty Beauty Pro Filt'r Instant Retouch Setting Powder (32$)
Consider this product an Instagram filter in a jar. Queen Rihanna’s take on setting
powder comes in eight shades, including an undereye brightening lilac and a color-
correcting banana hue. The lightweight loose powder blurs pores, reduces shine, and
leaves a smooth finish that lasts all day

23. HB vs Fenty
 In 2019 Huda Beauty announced to open a new line of beauty products, and Fenty
Beauty’s response was to release mini duplications of all its items, including mini
shimmer compacts, teeny body highlighters, and new Gloss Bomb colors.
 Both brands compete in product similarity as well as price

24. THANKYOU