Huda Beauty is a cosmetics line launched in 2013 by Huda Kattan. It offers a wide range of products and is known for its vibrant colors. The brand has strong digital and influencer marketing strategies that have contributed to its growth, leveraging Huda Kattan's popularity and influencer partnerships. Huda Beauty encourages user-generated content and creates memorable experiences through pop-up shops and meet-and-greets to engage customers. The brand emphasizes authenticity and diversity in its marketing.

1. Huda Beauty
Kainat Naeem Zafar
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2. HUDA Beauty
What is HUDA Beauty?
• Huda Beauty is a cosmetics line launched in 2013
by Iraqi-American businesswoman and makeup
artist, Huda Kattan.
• It Offers a wide range of products and is specially
known for it’s vibrant colours.
• Huda Kattan is famous in the beauty industry. The
brand’s quality and innovation is the reason for its
growth.

3. Digital
Strategy
•Huda Beauty has a strong digital
strategy, with a significant presence on
Instagram.
•The brand has over 47 million followers
on Instagram, making it one of the most
followed beauty brands on the platform.

4. Influencer Marketing
What is Influencer Marketing?
Influencer Marketing is nothing but companies reaching out to
influencers to promote their brands.
Huda Beauty effectively uses influencer marketing, leveraging the
popularity of various beauty influencers such as Lottie Tomlinson and
sadaf_beauty.
Huda Kattan herself is a major influencer, with over 2 million subscribers
on YouTube.

5. User-Generated
Content
Huda Beauty encourages its
customers to post their own
makeup looks using their
products, creating a wealth of
user-generated content.
This strategy not only engages
their customer base but also
provides them with free
advertising

6. Experiential Marketing
Huda Beauty creates memorable experiences
for its customers through pop-up shops and
meet-and-greets.
These experiences help to strengthen the
relationship between the brand and its
customers.

7. Authencity and Diversity
Huda Beauty places a strong emphasis on authenticity and diversity in its marketing
efforts.
The brand is known for its inclusive range of foundation shades and its authentic
representation of beauty.

8. Recent Campaigns
•One of Huda Beauty’s recent campaigns is the ‘Glitter
& Self Love’ campaign.
•This campaign focused on promoting self-love and
acceptance among their customer base.

9. Recent News
Huda Beauty recently made
headlines for donating to
humanitarian organizations in
Gaza.
However, the brand also faced
potential boycotts over
controversial social media posts
by Huda Kattan.

10. Conclusion
Huda Beauty’s success can be attributed to its effective use of
digital and influencer marketing, its emphasis on authenticity
and diversity, and its ability to create memorable experiences
for its customers.

11. References
Ratnaparkhe, Tanmay. “Ideas You Can Steal From Huda Beauty Marketing
Strategy.” Social Media Marketing | Predis.ai, 24 Jan. 2023,
predis.ai/resources/huda-beauty-marketing-strategy.
“Huda Beauty and the Digital Strategy That Built an Instagram Empire.”
Launchmetrics, 20 Mar. 2020,
www.launchmetrics.com/resources/blog/huda-beauty-digital-strategy.
“Huda Kattan Is Collaborating With Her Biggest Fan for This New Release -
Grazia Middle East.” Grazia Middle East, 3 May 2021,
graziamagazine.com/me/articles/huda-kattan-is-collaborating-with-her-
biggest-fan-for-this-new-
release/#:~:text=This%20time%20Huda%20is%20collaborating,Huda%20B
eauty%20LUXE%20Lash%20collection.
Huda Beauty Official Store | Makeup, Skincare, and Fragrance Must-Haves.
hudabeauty.com/us/en_US/home.