this presentation talk about the TQM that been practice in AbuDhabi Media

1. Quality Analysis
Done By
Mohamed Abdulla
Ali Al Shamsi
Majid Nasser
Mubarak Al Mansoori

2. Table of Content
 Introduction About ADM
 Company History
 Vision Mission, Value
 Analyses
 Quality Planning
 Performance
 Process
 People
 Implementation
 TQM Framework
Recommendation
Conclusion

3. Introduction About ADM
Company History
 Multi-platform media and entertainment
organizations in the Middle East
 Manages 18 market-leading brands
 News Paper
 TV
 Radio
 Magazines
 Subsidiaries

4. VISION, Mission and Value
VISION
To be the media and entertainment group of choice in the
Arab-speaking world for our consumers, customers and
partners.
Mission
To lead the development of the media industry in the region
by cultivating local talent and managing market-leading
brands that inform, educate and entertain across all
platforms.
Value
We are innovative, open to new thinking, and passionate
about what we do.

5. CSF
Critical Success Factors
 Active
 We are innovative, open to new thinking, and passionate about
what we do.
 Agile
 We embrace change, and are quick to adopt new ideas and
seize opportunities.
 Commercial
 We are diligent with our time and resources and operate
according to best-in-class management processes.
 Collaborative
 We work seamlessly as one organization and in close
partnership with world-class companies, to bring new products
to our customers.

6. Video
About ADM
Click Here

7. Quality Planning
 Technology
 Partners with Etisalat,
 Entertainment
 Universal Music's Group and Imagination Film Company,
 Security
 Abu Dhabi Systems & Information Centre (ADSIC)
 Publication and media
 Partnership with The National Geographic Society,
Parkes/MacDonald

8. Performance
 Implementing Technology so it Can Increase the
performance of Digital Media
 AD-point Data analysis
 Internal and External audit for its performance every year
 Access Reviews
 JIT ( Tawzeea)

9. Process Management
 Board Members and Executive Management
 Skilled Managers
 Company uses a decentralized form of management
 Middle management staff can also make a decision
 Continuous Improvement
Organization Chart

10. People
 Human Resource Management
 Different talents and knowledge
 Trainings to workers
 Quality Management System is responsible for making
sure goals and
objectives are achieved at high level of integrity and with
great quality
 Motivation, Inspiration

11. People
 Culture
Culture Is changing Base on the change of the
society
Customers Come First.
Both local and international languages in
broadcasting.

12. People
 Change Management
the management and subordinate
employees agree with the change
Manager should start by convincing the
executives in the business
 An innovation team obtain important
information to improve systems of the
organisation.

13. Implementation
 quality management system is implemented by
communicating with staff before any change is done
 The organisation engages both the senior and the junior staff
 all of the employees feel that they are part of the decision
 management gives room for amendments so as to
incorporate new recommendations in the strategy

14. TQM Framework

15. Recommendation
Increase of EFQM
Self Assessment
Customer involvement
Increase Innovation

16. Conclusion
 Quality management system is an important
aspect in any organisation. It institutes a vision that
guides employees’ performance. It also sets
standards for workers that can be used to
evaluate their performance. Quality management
system motivates workers within the organisation.
ADM quality management system ensures that
quality services are achieved through tight control
of operations and setting the required standards.
The organisation employs highly skilled and
qualified professionals to ensure that high quality is
maintained in personnel manage.

17. Questions