SlideShare a Scribd company logo
1 of 20
#FALLCONF14 
@Mobloggy 
Tweet 
@Mobloggy 
three words 
that describe 
your social 
strategy 
Take a 
#selfie with 
a person 
near you 
and post it 
Ask the person 
next to you for 
their Twitter 
handle and 
tweet them 
Leave your 
business card or 
contact info on 
the table if 
you’d like more 
tips and tricks 
via email 
Wag more, 
bark less. 
Smile. :) 
What’s 
another 
word for 
pound 
sign? 
How many 
characters 
in a tweet? 
How 
many 
seconds in 
a Vine?
RELEVANT CONTENT 
ASK YOURSELF THESE QUESTIONS 
BEFORE POSTING 
1. Is it entertaining? 
2. Does it make them think? 
3. Does it add value to their lives? 
4. Timely and relevant content? 
5. From a source you would trust? 
6. Would you share it or recommend it? 
7. Is it genuinely interesting? 
8. Would you complain about it if you saw you? 
LET’S 
DANCE 
#FALLCONF14 
@Mobloggy
EDITORIAL CALENDARS 
1. Work backwards from the 
date of the event. 
2. Add the platforms you 
want to post to with 
subject matter. 
3. Don’t forget your content 
AFTER the event. 
#FALLCONF14 
@Mobloggy 
LET’S GET 
ORGANIZED
#FALLCONF14 
@Mobloggy 
LET’S 
RSVP 
EVENT SIGN-UP 
1. Mobloggy.com/TryConsta 
ntContact 
2. Pay online 
3. Collect Emails and other 
pertinent info 
4. Send Reminders 
5. Sell add-ons 
6. Unique URL
#FALLCONF14 
@Mobloggy 
LET’S 
SHARE 
SHAREABLE IMAGES 
1. Adjust image size based 
on platform 
2. Limit the amount of text 
on the image 
3. Think about what colors 
show up well in the feed 
4. Would this image be 
shared?
HASHTAG(S) #  
1. Create a unique hashtag 
for your event 
2. Location hashtag 
3. Topic hashtag 
4. Limit 3 
5. Don’t bother on LinkedIn 
and Pinterest LET’S 
#FALLCONF14 
@Mobloggy 
POUND
#FALLCONF14 
@Mobloggy 
LET’S 
CHAT 
BLOG ABOUT IT 
1. Source for ALL info 
2. Unique Link 
3. Update as needed 
4. No blog? Website HOME 
5. Sharing buttons 
6. Embedded Posts 
7. Links 
8. Images
EMAIL 
1. Short and Sweet 
2. Link back to full details 
3. Donation Button 
4. Sponsor Sign-up 
5. Registration 
6. Images for mobile 
7. Subject Line 
#FALLCONF14 
@Mobloggy 
LET’S 
INBOX
DO YOU 
PREFER 
DOGS OR 
CATS?
#FALLCONF14 
@Mobloggy 
LET’S 
ROCK 
SOCIAL SHARING 
1. Each social platform 
can create some 
unique possibilities for 
getting the word out 
about your event. 
2. They also serve as a 
great way to mention 
sponsors, venues, 
entertainers and 
volunteers.
#FALLCONF14 
@Mobloggy 
LET’S 
BOOK 
FACEBOOK 
1. Create an Event 
2. Post to the Event 
3. Share the Event 
4. Invite to the Event 
5. Create an Ad 
6. Add links, @mentions, 
and hashtags
#FALLCONF14 
@Mobloggy 
LET’S 
TWEET 
TWITTER 
1. Vines, YouTube videos 
and Images 
2. Hashtags 
3. Sponsor shout-outs 
4. Four Images 
5. 10 Tags 
6. Check your hashtag
#FALLCONF14 
@Mobloggy 
LET’S 
VIDEO 
YOUTUBE 
1. Cross-Platform 
2. Link 
3. Tags and Keywords 
4. Keep it Short
#FALLCONF14 
@Mobloggy 
LET’S 
PLUS 
GOOGLE+ 
1. Create an event and 
share it 
2. Invite 
3. Live Hangout
#FALLCONF14 
@Mobloggy 
LET’S 
PLUS 
PINTEREST 
1. Create Event Board 
2. Change Link Source 
3. Keywords 
4. Links 
5. Public Board
#FALLCONF14 
@Mobloggy 
LET’S 
CONNECT 
LINKEDIN 
1. Post Event Details to 
personal and company 
page 
2. Attach shareable 
image 
3. Feed to Twitter 
4. @mentions 
5. Post to groups
#FALLCONF14 
@Mobloggy 
LET’S IG 
INSTAGRAM 
1. Behind the scenes 
2. @mention and tag 
3. Link in profile 
4. Hashtag away! 
5. Video 
6. Direct Messaging
#FALLCONF14 
@Mobloggy 
LET’S GO
I wrote you 
a poem. 
Leave your 
business card or 
contact info on 
the table if 
you’d like more 
tips and tricks 
via email 
Q&A 
WINNER 
WINNER
Compliment 
your speaker 
online if you 
learned 
something 
LinkedIn.com/in/JodiJahrling www.Mobloggy.com

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Leveraging Social Media for Events

  • 1. #FALLCONF14 @Mobloggy Tweet @Mobloggy three words that describe your social strategy Take a #selfie with a person near you and post it Ask the person next to you for their Twitter handle and tweet them Leave your business card or contact info on the table if you’d like more tips and tricks via email Wag more, bark less. Smile. :) What’s another word for pound sign? How many characters in a tweet? How many seconds in a Vine?
  • 2. RELEVANT CONTENT ASK YOURSELF THESE QUESTIONS BEFORE POSTING 1. Is it entertaining? 2. Does it make them think? 3. Does it add value to their lives? 4. Timely and relevant content? 5. From a source you would trust? 6. Would you share it or recommend it? 7. Is it genuinely interesting? 8. Would you complain about it if you saw you? LET’S DANCE #FALLCONF14 @Mobloggy
  • 3. EDITORIAL CALENDARS 1. Work backwards from the date of the event. 2. Add the platforms you want to post to with subject matter. 3. Don’t forget your content AFTER the event. #FALLCONF14 @Mobloggy LET’S GET ORGANIZED
  • 4. #FALLCONF14 @Mobloggy LET’S RSVP EVENT SIGN-UP 1. Mobloggy.com/TryConsta ntContact 2. Pay online 3. Collect Emails and other pertinent info 4. Send Reminders 5. Sell add-ons 6. Unique URL
  • 5. #FALLCONF14 @Mobloggy LET’S SHARE SHAREABLE IMAGES 1. Adjust image size based on platform 2. Limit the amount of text on the image 3. Think about what colors show up well in the feed 4. Would this image be shared?
  • 6. HASHTAG(S) #  1. Create a unique hashtag for your event 2. Location hashtag 3. Topic hashtag 4. Limit 3 5. Don’t bother on LinkedIn and Pinterest LET’S #FALLCONF14 @Mobloggy POUND
  • 7. #FALLCONF14 @Mobloggy LET’S CHAT BLOG ABOUT IT 1. Source for ALL info 2. Unique Link 3. Update as needed 4. No blog? Website HOME 5. Sharing buttons 6. Embedded Posts 7. Links 8. Images
  • 8. EMAIL 1. Short and Sweet 2. Link back to full details 3. Donation Button 4. Sponsor Sign-up 5. Registration 6. Images for mobile 7. Subject Line #FALLCONF14 @Mobloggy LET’S INBOX
  • 9. DO YOU PREFER DOGS OR CATS?
  • 10. #FALLCONF14 @Mobloggy LET’S ROCK SOCIAL SHARING 1. Each social platform can create some unique possibilities for getting the word out about your event. 2. They also serve as a great way to mention sponsors, venues, entertainers and volunteers.
  • 11. #FALLCONF14 @Mobloggy LET’S BOOK FACEBOOK 1. Create an Event 2. Post to the Event 3. Share the Event 4. Invite to the Event 5. Create an Ad 6. Add links, @mentions, and hashtags
  • 12. #FALLCONF14 @Mobloggy LET’S TWEET TWITTER 1. Vines, YouTube videos and Images 2. Hashtags 3. Sponsor shout-outs 4. Four Images 5. 10 Tags 6. Check your hashtag
  • 13. #FALLCONF14 @Mobloggy LET’S VIDEO YOUTUBE 1. Cross-Platform 2. Link 3. Tags and Keywords 4. Keep it Short
  • 14. #FALLCONF14 @Mobloggy LET’S PLUS GOOGLE+ 1. Create an event and share it 2. Invite 3. Live Hangout
  • 15. #FALLCONF14 @Mobloggy LET’S PLUS PINTEREST 1. Create Event Board 2. Change Link Source 3. Keywords 4. Links 5. Public Board
  • 16. #FALLCONF14 @Mobloggy LET’S CONNECT LINKEDIN 1. Post Event Details to personal and company page 2. Attach shareable image 3. Feed to Twitter 4. @mentions 5. Post to groups
  • 17. #FALLCONF14 @Mobloggy LET’S IG INSTAGRAM 1. Behind the scenes 2. @mention and tag 3. Link in profile 4. Hashtag away! 5. Video 6. Direct Messaging
  • 19. I wrote you a poem. Leave your business card or contact info on the table if you’d like more tips and tricks via email Q&A WINNER WINNER
  • 20. Compliment your speaker online if you learned something LinkedIn.com/in/JodiJahrling www.Mobloggy.com