Leveraging Social Media for Events including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and YouTube - Emailing, Blogging, Internet Marketing
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Leveraging Social Media for Events
1. #FALLCONF14
@Mobloggy
Tweet
@Mobloggy
three words
that describe
your social
strategy
Take a
#selfie with
a person
near you
and post it
Ask the person
next to you for
their Twitter
handle and
tweet them
Leave your
business card or
contact info on
the table if
you’d like more
tips and tricks
via email
Wag more,
bark less.
Smile. :)
What’s
another
word for
pound
sign?
How many
characters
in a tweet?
How
many
seconds in
a Vine?
2. RELEVANT CONTENT
ASK YOURSELF THESE QUESTIONS
BEFORE POSTING
1. Is it entertaining?
2. Does it make them think?
3. Does it add value to their lives?
4. Timely and relevant content?
5. From a source you would trust?
6. Would you share it or recommend it?
7. Is it genuinely interesting?
8. Would you complain about it if you saw you?
LET’S
DANCE
#FALLCONF14
@Mobloggy
3. EDITORIAL CALENDARS
1. Work backwards from the
date of the event.
2. Add the platforms you
want to post to with
subject matter.
3. Don’t forget your content
AFTER the event.
#FALLCONF14
@Mobloggy
LET’S GET
ORGANIZED
4. #FALLCONF14
@Mobloggy
LET’S
RSVP
EVENT SIGN-UP
1. Mobloggy.com/TryConsta
ntContact
2. Pay online
3. Collect Emails and other
pertinent info
4. Send Reminders
5. Sell add-ons
6. Unique URL
5. #FALLCONF14
@Mobloggy
LET’S
SHARE
SHAREABLE IMAGES
1. Adjust image size based
on platform
2. Limit the amount of text
on the image
3. Think about what colors
show up well in the feed
4. Would this image be
shared?
6. HASHTAG(S) #
1. Create a unique hashtag
for your event
2. Location hashtag
3. Topic hashtag
4. Limit 3
5. Don’t bother on LinkedIn
and Pinterest LET’S
#FALLCONF14
@Mobloggy
POUND
7. #FALLCONF14
@Mobloggy
LET’S
CHAT
BLOG ABOUT IT
1. Source for ALL info
2. Unique Link
3. Update as needed
4. No blog? Website HOME
5. Sharing buttons
6. Embedded Posts
7. Links
8. Images
8. EMAIL
1. Short and Sweet
2. Link back to full details
3. Donation Button
4. Sponsor Sign-up
5. Registration
6. Images for mobile
7. Subject Line
#FALLCONF14
@Mobloggy
LET’S
INBOX
10. #FALLCONF14
@Mobloggy
LET’S
ROCK
SOCIAL SHARING
1. Each social platform
can create some
unique possibilities for
getting the word out
about your event.
2. They also serve as a
great way to mention
sponsors, venues,
entertainers and
volunteers.
11. #FALLCONF14
@Mobloggy
LET’S
BOOK
FACEBOOK
1. Create an Event
2. Post to the Event
3. Share the Event
4. Invite to the Event
5. Create an Ad
6. Add links, @mentions,
and hashtags
12. #FALLCONF14
@Mobloggy
LET’S
TWEET
TWITTER
1. Vines, YouTube videos
and Images
2. Hashtags
3. Sponsor shout-outs
4. Four Images
5. 10 Tags
6. Check your hashtag
15. #FALLCONF14
@Mobloggy
LET’S
PLUS
PINTEREST
1. Create Event Board
2. Change Link Source
3. Keywords
4. Links
5. Public Board
16. #FALLCONF14
@Mobloggy
LET’S
CONNECT
LINKEDIN
1. Post Event Details to
personal and company
page
2. Attach shareable
image
3. Feed to Twitter
4. @mentions
5. Post to groups
17. #FALLCONF14
@Mobloggy
LET’S IG
INSTAGRAM
1. Behind the scenes
2. @mention and tag
3. Link in profile
4. Hashtag away!
5. Video
6. Direct Messaging