Interactive Marketing for Personal Branding

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Presentation delivered to large cross functional groups of senior professionals in New York City and New Jersey.

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Interactive Marketing for Personal Branding

  1. 1. Gregory T. Simpson
  2. 2. 1. Get Onboard2. Get Smart3. Get Connected4. Get Noticed5. Get Employed
  3. 3. http://youtu.be/e9JJ_Luhvr4
  4. 4. 1. LinkedIn Tod2. Google Alerts3. Follow expert4. LinkedIn
  5. 5. 1. LinkedIn2. Google+3. Twitter
  6. 6. 1. about.me2. WiseSta3. LinkedI4. Google+5. Twitter
  7. 7. 1. LinkedIn2. Twitter3. Facebook
  8. 8. Search with hashtags such as: #jobs, #careers, #hiring, #jobsearchPost you are looking for a job orinclude in bio: #forhire or #hiremeCreate a private list for jobs: Include people who tweet “Job description” or “Job postings” or “careers” See all job listings at a glance every dayFollow companies. Free for them to post jobs on Twitter and Facebook Get inside scoop
  9. 9. Integrates with Facebook&Twitter profiles. Targeted opportunities Leverages social graph to be introduced directly to hiring employersGateway for Employers Post jobs into social networks and get matched with seekers. Employers distributing their jobs and promote their brand through Facebook, Twitter, & Mobile
  10. 10. Like Target Companies to see new jobs as they are postedConnect with recruitersCreate business “Hire Me” pagePost strategic job search status updatesUse Facebook job search apps – e.g. MarketplaceResearch where friends workUse a targeted adSimplyHired – Who Do I Know connects with Facebookand LinkedIn to find connections at company now or inthe past
  11. 11. http://vimeo.com/21228618

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