#SMX #32A | @iseff Spotlight
Search, Universal Links, and you APPLE: the next king of search?

#SMX #32A | @iseff IAN
SEFFERMAN gm TUNE Marketing Console @iseff

#SMX #32A | @iseff your
mission control for mobile

#SMX #32A | @iseff iOS
Spotlight iOS Universal Links Google App Indexing

#SMX #32A | @iseff SPOTLIGHT
general purpose iOS search

#SMX #32A | @iseff UNIVERSAL
LINKS mapping the web to your app

#SMX #32A | @iseff APP
INDEXING indexing your app into Google

#SMX #32A | @iseff SPOTLIGHT
personalized (or not) search content

#SMX #32A | @iseff

#SMX #32A | @iseff

#SMX #32A | @iseff SPOTLIGHT
uptake in apps

#SMX #32A | @iseff SPOTLIGHT
by category

#SMX #32A | @iseff SPOTLIGHT
35% in top charts Top Charts

#SMX #32A | @iseff UNIVERSAL
LINKS the next generation of deep links

#SMX #32A | @iseff

#SMX #32A | @iseff

#SMX #32A | @iseff UNIVERSAL
LINKS by category

#SMX #32A | @iseff Top
Charts UNIVERSAL LINKS 27% in top charts

#SMX #32A | @iseff UNIVERSAL
LINKS engagement since launch

#SMX #32A | @iseff if
([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals

#SMX #32A | @iseff MEASUREMENT
universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop

#SMX #32A | @iseff THANK
YOU! SEE YOU AT THE NEXT #SMX!