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Apple: The Next King of Search By Ian Sefferman

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A

Published in: Technology, Marketing, Mobile
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Apple: The Next King of Search By Ian Sefferman

  1. #SMX #32A | @iseff Spotlight Search, Universal Links, and you APPLE: the next king of search?
  2. #SMX #32A | @iseff IAN SEFFERMAN gm TUNE Marketing Console @iseff
  3. #SMX #32A | @iseff your mission control for mobile
  4. #SMX #32A | @iseff iOS  Spotlight   iOS  Universal  Links   Google  App  Indexing  
  5. #SMX #32A | @iseff SPOTLIGHT general purpose iOS search
  6. #SMX #32A | @iseff UNIVERSAL LINKS mapping the web to your app
  7. #SMX #32A | @iseff APP INDEXING indexing your app into Google
  8. #SMX #32A | @iseff SPOTLIGHT personalized (or not) search content
  9. #SMX #32A | @iseff
  10. #SMX #32A | @iseff
  11. #SMX #32A | @iseff SPOTLIGHT uptake in apps
  12. #SMX #32A | @iseff SPOTLIGHT by category
  13. #SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts
  14. #SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links
  15. #SMX #32A | @iseff
  16. #SMX #32A | @iseff
  17. #SMX #32A | @iseff UNIVERSAL LINKS by category
  18. #SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts
  19. #SMX #32A | @iseff UNIVERSAL LINKS engagement since launch
  20. #SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals
  21. #SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop
  22. #SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!

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