What's Gender got to do with it - a look at gender in designing MMINDDing

1. MMINDDing:
What’s Gender Got to Do With It?
Bonita Banducci
650-529-9336 banducci@genderwork.com
www.genderwork.com
Gender and Engineering, Santa Clara University

2. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
How Can Men and Women
Build Effective Partnerships at Work
— to Bring the Best of Both Mindsets?
What is the Contribution Women Make
that could be the Strategic Advantage
in the Global Marketplace?

3. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
Catalyst Report: Fortune 500 companies with 3+
women on board gain a significant advantage:
+ 73% return on sales
+ 83% return on equity
+ 112% return on invested capital
McKinsey: Women on board vs. No women
+ 41% return on equity
+ 56% in operating results
Today’s Research on Benefits
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4. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
Collective intelligence: Number of women in group linked
to effectiveness in solving difficult problems
Researchers document the existence of collective
intelligence among groups of people who cooperate well
Showed that such intelligence extends beyond the
cognitive abilities of the groups' individual members
The tendency to cooperate effectively is linked to the
number of women in a group
MIT, Carnegie Mellon 2010
ScienceDaily
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5. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
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Men’s and Women’s Worldviews
INDIVIDUALISTIC
• Emphasizing status and
independence
• Giving information only as
needed
• Doing one thing at a time
• Step thinking—
compartmentalizing and
prioritizing
RELATIONAL
• Connection and
Interdependence
• Sharing information
• Doing many things at once
• Web thinking—seeing all
ramifications of a concern

6. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
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A World of Innovation!
Workbook page 3

7. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
CAVEAT
7
There Are NO Absolutes
Workbook page 7

8. M M I N D D I N G
s y m p o s i u m
December 5, 2014 ©2009-2010 Banducci Consulting
Clash! Eight Cultures that Make Us Who We Are
Hazel Rose Markus and Alana Conner
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Independent Interdependent

9. ©2009-2010 Banducci Consulting
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10. M M I N D D I N G
s y m p o s i u m
December 5, 2014 ©2009-2012 Banducci Consulting
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11. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
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12. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
Systems Thinking
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13. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
• Different perceptions of competency
• Lack of understanding and skill can breed confusion
• Understanding differences empowers everyone
“I wasn’t a Team Player!” Carol Bartz
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Relational Competency =
“Preventing Fires”
… as perceived in Individualistic terms
Systems Thinking Getting into other people’s turfs
Complex Problem-Solving Stalling the action
Connecting the Dots Not following call of the quarterback

14. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
©2009-2010 Banducci Consulting
Views of Competencies
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15. M M I N D D I N G
December 5, 2014 © Bonita Banducci
©2013 Banducci Consulting
Skills to Adapt and Adopt
Devil’s Advocate, an
Individualistic, Competitive
Competency
Angel’s Advocate, a
Relational, Collaborative
Competency
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Challenging an idea,
finding weaknesses,
asking “prove it”
questions, poking holes
into and weakening an
argument.
Building a Case,
adding to the validity
of an idea, asking
clarifying questions,
suggesting other
resources to strengthen
the idea

16. M M I N D D I N G
s y m p o s i u m
December 5, 2014 © Bonita Banducci
Connecting the Dots Inductive Reasoning
Systems Thinking/Fire Prevention Seeing all the
Ramifications of an Issue to Prevent Fires
Collaboration/Angel’s Advocate Engaging Together
in Thinking and Communicating to Build New Ideas
Customer Responsiveness Getting into the Shoes of the
Customer and Looking from There
Empowering of Others Expanding the Capacities of
Others to Contribute
Values Based Decision Making
MMINDDing: It’s not Common Sense
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