Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Webcast millenials

1,706 views

Published on

Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.

Published in: Recruiting & HR
  • Earn Up To $316/day! Easy Writing Jobs from the comfort of home! ●●● http://t.cn/AieXSfKU
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Webcast millenials

  1. 1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS How to engage with Millennials (or Generation Y) and to recruit them February 12th, 2015
  2. 2. Tomaso Giusti Media Solutions Consultant tgiusti@linkedin.com Cristina Arbini Media Solutions Consultant arbini@linkedin.com
  3. 3. Agenda: • Millennials: who are they and why should we care? • Understanding a misunderstood generation • 5 ways to engage with Millennials (and recruit them) 1. Be personal 2. Be social 3. Be relevant 4. Be mobile 5. Be content • Key takeaways & questions
  4. 4. Who are millennials and why should we care? By 2030, millennials will represent the 75% of the global workforce Source: Nielsen report on Millennials (2014)
  5. 5. Technology + internet = everything everywhere
  6. 6. Music Reading Organising and booking trips Going places Starving Any question
  7. 7. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  8. 8. Link here
  9. 9. Pics credits here
  10. 10. Link here
  11. 11. Link here
  12. 12. “According to CEOs, attracting and keeping younger workers is one of the biggest talent challenges” PwC’s 14th Annual Global CEO Survey
  13. 13. 7 things #millennials care about 1. They prioritize “meaningful work” over high pay 2. 1 in 3 millennials said “social media freedom” is a higher priority than salary 3. 70% of millennials are planning to change jobs once the economy improves 4. 80% of millennials said they would prefer feedback in real time rather than via traditional performance reviews 5. 65% of millennials said personal development was the most influential factor in their current job 6. They give value to International experience 7. Work like balance is very important: millennials value flexible work arrangements
  14. 14. WE RECOMMEND 3 SIMPLE STEPS NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT YOUR FOLLOWERS & YOUR BRAND
  15. 15. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 347M+ Members worldwide +2 New members per second 5M+ CHINA
  16. 16. Knowledge Be the definitive professional publishing platform Network Connect all of the world’s professionals Identity Be the professional profile of record Millennials come to LinkedIn to develop their careers, not just to find jobs 1 6
  17. 17. Millennials build relationships on desktop, tablet and mobile 49% of LinkedIn’s traffic is on a mobile device Engagement rates can be up to 5x higher on mobile
  18. 18. 5 ways to engage with Millennials (and to recruit them)
  19. 19. Be personal Don’t be autoreferential: use a creative or a message that put the right people at the center of your communication! - Higher response rate (CTR) - Build your follower base in an easier way!
  20. 20. Millennials value recommendatios more than anything else! Turn employees into your best talent brand ambassadors Be Social
  21. 21. Be Relevant ≤ 400% increases in candidate conversions achievable with targeted content
  22. 22. Be Mobile 49% of access to LinkedIn come from mobile When people try to apply to your job, what’s their experience?
  23. 23. Every time you post to your followers, you’re building and nurturing a relationship with them Generate Awareness Build a Community Promote News Leadership Build Reputation Ways to build relationships with target talent Member News Feed Be Content
  24. 24. Key takeaways
  25. 25. Understand them Use metrics and benchmarking to segment your workforce in order to understand what millennials want and how these desires might be different from older workers. Think about this in the context of your Talent Strategy!
  26. 26. Help them grow Managers need to really understand the personal and professional goals of millennials. Put them on special rotational assignments more frequently to give them a sense that they are moving toward something and gaining a variety of experiences.
  27. 27. Let them know how they're doing Millennials want and value frequent feedback. Unlike the past where people received annual reviews, millennials want to know how they're doing much more regularly.
  28. 28. Set them free Millennials want flexibility. They work well with clear instructions and concrete targets. Give them the freedom to have a flexible work schedule. Set deadlines and if they meet them, don't worry so much about their tactics and the time they clock in and out.
  29. 29. 29

×