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Hugging the Angry Mob
A Radically Positive Approach to Public Engagement
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
62% Canadian business
51% Canadian gov’t
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Angry Mob
Others
Government’s
Angry Mob 49%
Business’s
Angry Mob 38%
Angry Mob
Others
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Fear=Anger. Anger=Fear
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
takes years to build,
seconds to break
and forever to repair.
TRUST
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
R Relevant
E Engaging
S Sincere
P Prepared
E Expert
C Collaborative
T Transparent
RESPECT turns “Us vs. Them” into WE
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Have you been part of a
project or issue that
failed to engage with
RESPECT?
How did the absence of
RESPECT impact the
situation?
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Engage with RESPECT
Clarify Purpose Plan Process
Communicate Promote Share Followup
Connect Engage Inform Inspire
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
SHARE with RESPECT Values for Positive Engagement
Engage with RESPECTSHARE your concerns
Relevant
Engaging
Sincere
Prepared
Expert
Collaborative
Transparent
Solutions-oriented
Helpful discussion
Accurate information
Respectful dialogue
Engaged Listening
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
1. Think like a member of the public
2. Invite everyone to the table and
earn their trust
3. Be real. Be honest. Be vulnerable.
4. Share and relate
5. Respect their time and concerns
6. Invite community members to
lead engagement programs
7. Not all great ideas cost $$$$$
8. Embrace community knowledge
9. Know the issue – past & present
10. Ask for and answer all questions
20 Tips for Engaging with RESPECT
11. Don’t fear your own information
12. Engage through celebration
13. Express gratitude
14. Maintain your integrity – always
15. Ask your community to be advocates
and ambassadors
16. Ask the community to help make your
project better
17. Meet with your adversaries
18. Work grassroots up & leadership down
19. Be the most positive person in the room
20. Follow up and follow through
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
RESPECT – the antidote to:
NIMBYs Not In My BackYard
NIABYs Nothing In Anyone’s
BackYard
BANANAs Build Absolutely
Nothing Anywhere
Near Anywhere
CAVERs Citizens Against
Virtually Everything
NOPEs Not On Planet Earth
RESPECT addresses:
FOMO Fear of Missing Out
WIIFM What’s In It For Me
DUDEs Developers Under
Delusions of
Entitlement
And results in:
YIMBYs Yes! In My BackYard
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Trust
Collaboration
Collective success
Co-creation and innovation
Positive thinking and better solutions
Enhanced relationships and reputation
Engaging with RESPECT results in
Leveraging the Power of Community
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Engage with RESPECT
Where will you apply the
RESPECT approach to a
current issue, project or
stakeholder group to
improve the relationship
or outcome?
Exchange your idea and
email address and share
outcomes in a week.
R Relevant
E Engaging
S Sincere
P Prepared
E Expert
C Collaborative
T Transparent
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
Stay Engaged with tools and resources
www.maureendouglas.com
@mo_mobilize
mo@maureendouglas.com
ca.linkedin.com/in/modouglas/ © 2014 Mobilize Strategies Inc.
www.maureendouglas.com
21 QUESTIONS FOR RESPECTFUL ENGAGEMENT
Relevant § Is information timely, meaningful and straightforward?§ Are issues clear and is the engagement strategy relevant to the
audience?
§ Are external factors or issue of historical importance presented?Engaging § Is the information informative and well presented in plain language?
§ Does it present data using accessible charts, statistics and
comparisons?
§ Are the presenters clear, compelling, enthusiastic, relatable, positive,
respectful?
Sincere
Strategic
§ Is the engagement intended to inform and consult or is it simple
exercise in “must do”?
§ Will public input and concerns be applied to the situation?§ Is the engagement strategy efficient, targeted to the right people,
inclusive, at the right time?
Prepared
Positive
§ Is the information complete and the team ready to engage with
participants?
§ Is the information presented with positivity and clarity?§ Do you invite participants to share ideas on how to meet the
challenges?
Expert
Empowering
§ Are subject matter experts prepared with all relevant information at
the ready?
§ Is the process empowering and motivating for participants?§ Do they understand how their input will be applied?Collaborative § Is the process collaborative with a respectful exchange of ideas?
§ Are participants encouraged to provide their ideas or offer alternative
solutions?
§ Is input welcomed and encouraged with enthusiasm?Transparent § Is the information, objectives and input process clear to the
participants?
§ Are both benefits and the risks conveyed?§ Are timelines and next steps understood by all?
© 2014 Mobilize Strategies Inc.
www.maureendouglas.com
15 QUESTIONS FOR SHARING RESPECTFUL DIALOGUE
Solutions-
oriented
§ Are all participants committed to finding an acceptable solution?§ Are all participants productive in their comments and ideas, with an
understanding of the project’s parameters and decision-makingcriteria?
§ Are participants working collaboratively to understand all issues and
possible solutions?
Helpful
discussion
§ Are participants bringing forward only relevant and topical concerns?§ Are participants collaborating on ideas that are achievable within the
project scope?
§ Are participants respecting the engagement values of SHARE and
RESPECT?
Accurate
information
§ Are participants referencing accurate and factual information?§ Are participants expressing their concerns in such a way that the
engagement hosts clearly understand the issues?§ Are participants receiving easy to understand, accurate, up to date
information?
Respectful
Dialogue
§ Are the participants using respectful language to communicate with
the hosts and each other?
§ Are participants respecting the engagement process, allowing for
inclusive participation?
§ Are participants respecting the right of everyone to be heard?Engaging
Listening
§ Are participants focusing on one speaker at a time, allowing them to
be heard?
§ Are participants actively listening (rather than readying their rebuttal
as someone else is speaking)?
§ Do participants clearly understanding the information presented and if
not, are they encouraged to ask questions?
© 2014 Mobilize Strategies Inc. May not be reproduced without permission.
If there is any one secret of success, it lies in
the ability to get the other person’s point of
view and see things from that person’s
angle as well as from your own.
Coming together is a beginning;
keeping together is progress;
working together is success.
~ Henry Ford

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Hugging the Angry Mob: An Enlightened Approach to Community Engagement

  • 1. Hugging the Angry Mob A Radically Positive Approach to Public Engagement
  • 2. © 2014 Mobilize Strategies Inc. May not be reproduced without permission.
  • 3. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. 62% Canadian business 51% Canadian gov’t
  • 4. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Angry Mob Others Government’s Angry Mob 49% Business’s Angry Mob 38% Angry Mob Others
  • 5. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Fear=Anger. Anger=Fear
  • 6. © 2014 Mobilize Strategies Inc. May not be reproduced without permission.
  • 7. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. takes years to build, seconds to break and forever to repair. TRUST
  • 8. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. R Relevant E Engaging S Sincere P Prepared E Expert C Collaborative T Transparent RESPECT turns “Us vs. Them” into WE
  • 9. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Have you been part of a project or issue that failed to engage with RESPECT? How did the absence of RESPECT impact the situation?
  • 10. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Engage with RESPECT Clarify Purpose Plan Process Communicate Promote Share Followup Connect Engage Inform Inspire
  • 11. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. SHARE with RESPECT Values for Positive Engagement Engage with RESPECTSHARE your concerns Relevant Engaging Sincere Prepared Expert Collaborative Transparent Solutions-oriented Helpful discussion Accurate information Respectful dialogue Engaged Listening
  • 12. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. 1. Think like a member of the public 2. Invite everyone to the table and earn their trust 3. Be real. Be honest. Be vulnerable. 4. Share and relate 5. Respect their time and concerns 6. Invite community members to lead engagement programs 7. Not all great ideas cost $$$$$ 8. Embrace community knowledge 9. Know the issue – past & present 10. Ask for and answer all questions 20 Tips for Engaging with RESPECT 11. Don’t fear your own information 12. Engage through celebration 13. Express gratitude 14. Maintain your integrity – always 15. Ask your community to be advocates and ambassadors 16. Ask the community to help make your project better 17. Meet with your adversaries 18. Work grassroots up & leadership down 19. Be the most positive person in the room 20. Follow up and follow through
  • 13. © 2014 Mobilize Strategies Inc. May not be reproduced without permission.
  • 14. © 2014 Mobilize Strategies Inc. May not be reproduced without permission.
  • 15. © 2014 Mobilize Strategies Inc. May not be reproduced without permission.
  • 16. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. RESPECT – the antidote to: NIMBYs Not In My BackYard NIABYs Nothing In Anyone’s BackYard BANANAs Build Absolutely Nothing Anywhere Near Anywhere CAVERs Citizens Against Virtually Everything NOPEs Not On Planet Earth RESPECT addresses: FOMO Fear of Missing Out WIIFM What’s In It For Me DUDEs Developers Under Delusions of Entitlement And results in: YIMBYs Yes! In My BackYard
  • 17. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Trust Collaboration Collective success Co-creation and innovation Positive thinking and better solutions Enhanced relationships and reputation Engaging with RESPECT results in Leveraging the Power of Community
  • 18. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Engage with RESPECT Where will you apply the RESPECT approach to a current issue, project or stakeholder group to improve the relationship or outcome? Exchange your idea and email address and share outcomes in a week. R Relevant E Engaging S Sincere P Prepared E Expert C Collaborative T Transparent
  • 19. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. Stay Engaged with tools and resources www.maureendouglas.com @mo_mobilize mo@maureendouglas.com ca.linkedin.com/in/modouglas/ © 2014 Mobilize Strategies Inc. www.maureendouglas.com 21 QUESTIONS FOR RESPECTFUL ENGAGEMENT Relevant § Is information timely, meaningful and straightforward?§ Are issues clear and is the engagement strategy relevant to the audience? § Are external factors or issue of historical importance presented?Engaging § Is the information informative and well presented in plain language? § Does it present data using accessible charts, statistics and comparisons? § Are the presenters clear, compelling, enthusiastic, relatable, positive, respectful? Sincere Strategic § Is the engagement intended to inform and consult or is it simple exercise in “must do”? § Will public input and concerns be applied to the situation?§ Is the engagement strategy efficient, targeted to the right people, inclusive, at the right time? Prepared Positive § Is the information complete and the team ready to engage with participants? § Is the information presented with positivity and clarity?§ Do you invite participants to share ideas on how to meet the challenges? Expert Empowering § Are subject matter experts prepared with all relevant information at the ready? § Is the process empowering and motivating for participants?§ Do they understand how their input will be applied?Collaborative § Is the process collaborative with a respectful exchange of ideas? § Are participants encouraged to provide their ideas or offer alternative solutions? § Is input welcomed and encouraged with enthusiasm?Transparent § Is the information, objectives and input process clear to the participants? § Are both benefits and the risks conveyed?§ Are timelines and next steps understood by all? © 2014 Mobilize Strategies Inc. www.maureendouglas.com 15 QUESTIONS FOR SHARING RESPECTFUL DIALOGUE Solutions- oriented § Are all participants committed to finding an acceptable solution?§ Are all participants productive in their comments and ideas, with an understanding of the project’s parameters and decision-makingcriteria? § Are participants working collaboratively to understand all issues and possible solutions? Helpful discussion § Are participants bringing forward only relevant and topical concerns?§ Are participants collaborating on ideas that are achievable within the project scope? § Are participants respecting the engagement values of SHARE and RESPECT? Accurate information § Are participants referencing accurate and factual information?§ Are participants expressing their concerns in such a way that the engagement hosts clearly understand the issues?§ Are participants receiving easy to understand, accurate, up to date information? Respectful Dialogue § Are the participants using respectful language to communicate with the hosts and each other? § Are participants respecting the engagement process, allowing for inclusive participation? § Are participants respecting the right of everyone to be heard?Engaging Listening § Are participants focusing on one speaker at a time, allowing them to be heard? § Are participants actively listening (rather than readying their rebuttal as someone else is speaking)? § Do participants clearly understanding the information presented and if not, are they encouraged to ask questions?
  • 20. © 2014 Mobilize Strategies Inc. May not be reproduced without permission. If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. Coming together is a beginning; keeping together is progress; working together is success. ~ Henry Ford

Editor's Notes

  1. Alison RedmondNorthern Gateway hearingsRCMPMunicipal debtAffordabilityWe need new skills
  2. ASK
  3. Story of how fear creates anger and anger creates Fear – RMOW dog and security story.Michael Pitt community engagement meeting story.
  4. WE NEED TO CONSULT – NOT CONVINCE - AND NOT CONSCRIBEBut people are so angry now that they don’t even ask the questions. They don’t follow the old rules of engagement. They walk in with cynisism, presumption, a chip on their shoulder. And it’s hard to blame them. People even come to public engagement meetings but won’t engage and then they’re angry that they went. When I was working on Game Plan, we had an important- “Clare Ogilvy Province story about attendee saying that her questions weren’t answered, then I asked her” Did she ask her question?’. Oh – I don’t know, I’ll ask her. Follow up - no she didn’t ask her question. Well, I never let that happen again. Always let the public know that you do your best to answer every question they have. And take their suggestions. There’s always something to learn from them.
  5. IAP = But people are so angry now that they don’t even ask the questions. They don’t follow the old rules of engagement. They walk in with cynisism, presumption, a chip on their shoulder. And it’s hard to blame them. People even come to public engagement meetings but won’t engage and then they’re angry that they went. When I was working on Game Plan, we had an important- “Clare Ogilvy Province story about attendee saying that her questions weren’t answered, then I asked her” Did she ask her question?’. Oh – I don’t know, I’ll ask her. Follow up - no she didn’t ask her question. Well, I never let that happen again. Always let the public know that you do your best to answer every question they have. And take their suggestions. There’s always something to learn from them.
  6. Photos of successful projects:Salt Lake Day of DoingPorto AlegreCalgary projectVancouver Transportation 2040