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Is it the responsibility of the University to teach Social Media to Students and Academics?


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Andy Tattersall's presentation from the MmIT AGM held at Cilip on 7th January 2015

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Is it the responsibility of the University to teach Social Media to Students and Academics?

  1. 1. Is it the responsibility of the university to teach social media to students and academics? Andy Tattersall @andy_tattersall
  2. 2. Academia is changing forever MOOCs Open Access Impact Agenda/REF Big Data
  3. 3. But what about? Data torrents Altmetrics Systematic review wikis Data citation standards Snowball metrics Poster repositories User generated publication databases (Mendeley) Academic social networks Storytelling
  4. 4. Start them young Image © CC BY K.W. Barrett
  5. 5.
  6. 6. Teaching students Social Media Are we teaching them to suck eggs? Image © CC BY Hey tiffany Image © CC BY audi_insperation
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  8. 8. Why is teaching social media to undergrads important?Communication skills* Netiquette Transferable skills* (may go on to use social media professionally) Employment opportunities* Critical appraisal skills* Equality and diversity awareness Technology skills*
  9. 9. Transferable skills We already teach students these skills Literature searching Critical appraisal Content curation Presentation skills Writing skills Technology skills But are we doing enough? Do we have the resources to go further?
  10. 10. Plus it might help them not get expelled Tweets Get Student Expelled: A Cautionary Tale Indiana High School Student, Expelled For Tweeting Profanity Florida college student expelled over Yik Yak post Student expelled from university after being tracked down by social media campaign for tipping elderly homeless man head-first into bin Student jailed for racist Fabrice Muamba tweets1. 2. 3. 4. homeless-man-head-bin.html 5.
  11. 11.
  12. 12. But it’s not just the students Nottingham University lecturer forced to apologise after branding students 'idiots' and 'semi-literate' on Facebook “Whites are disgusting” lecturer sacked Professor fired after posting homophobic remarks on Facebook Transgender lecturer ‘sacked over photo of penis-shaped lipstick’ University of Illinois fires professor Steven Salaita after Gaza massacre tweets 1. Facebook.html 2. 3. 4. 5.
  13. 13. Is this just Darwinism? Image © CC BY Summonedbyfells
  14. 14. But we don’t always talk their language
  15. 15. But what about the rest?
  16. 16. Students should use social media to voice their angst Image © CC BY Andrew Moss
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  18. 18. But there is a limit Cyber bullying of staff and students Sexism Witch hunts Cheating/plagiarism Inciting religious hatred Racism
  19. 19. How social media is being used on campus Twitter: to share resources, reading lists, distance learning, pre and post lecture discussion Blogs: Reflective practice, collaboration, short assessed work Video: Group work, presentations, visual performance, feedback Facebook: Group cohesion, distance learning, alumni, course discussion Video conference: Group work, seminars, one to one tuition
  20. 20. Social media and masters/PhD students Employability Active citizenship Digital skills Communication/dissemination skills (open research)
  21. 21.
  22. 22. Undertaking a PhD. Build a network of contacts Gain a reputation in your field of expertise Build an online presence Discover supporting content for your thesis Get your research out there - impact All can be achieved with social media
  23. 23. Social Networks are: It’s not what you know, but who you know + It’s what they know as well = Social Capital 25
  24. 24. Academics and social media Image © CC BY-NC James F Clay
  25. 25. “All mankind is divided into three classes: those that are immovable, those that are movable, and those that move. ” Benjamin Franklin Image © CC BY Hey tiffany
  26. 26. Image © CC BY Marfis77 Learning technologists, teachers and lecturers think of the pedagogy when employing new technologies. What do students and researchers do?
  27. 27. Image © CC BY 2.0 Hannah Gilbert
  28. 28. Which tool? of 1st: ,
  29. 29. Social Media & Dr John Holmes “Twitter has been useful for sustaining and building relationships with academics outside Sheffield. It provides a starting point for conversation at conferences, a sense of the interests of potential collaborators and a way of identifying who the people you should be talking to are. Although trolls are generally to be avoided, those hostile to public health perspectives are not all trolls. Engagement with those people is useful as it exposes you to different perspectives on your work, can help you understand how it is regarded by those outside the scientific and public health community, identify the key criticisms of your work (and the best way to respond to them) and lead you toward new research questions and ideas. In short, it helps you think about public health outside of a lefty, state intervention, received wisdom on 'what works' paradigm.”
  30. 30. Social Media & Professor Allan Pacey MBE “See social media as part of one continuum, it is the spine of what I do” “Puts a human face to your professional profile, helps public and patients see who I am, some patients follow my updates” Recent £750,000 MRC Grant aided by solid impact statement backed by strong public profile - “Referee’s comment was I cannot fault it” “Helps me stay top of my game”
  31. 31. 849 for video 229 for Facebook 232 for Twitter 270 for ‘social media’
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  33. 33. Scholarly communications and open research Image © CC BYNC 2.0 Gene Han
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  35. 35.
  36. 36. [Last Accessed 20/3/2015] Twitter
  37. 37. Social Media & Professor Trish Greenhalgh “I’ve got my last two PhD students from Twitter” “I’ve got my most recent research collaboration from Twitter” “I was invited to edit a major new journal article series via a message on Twitter” “Our paper ‘EBM – a movement in crisis’ was the most highly cited paper in the BMJ in 2014 directly because of a targeted twitter campaign to promote it.”
  38. 38. Online collaboration: Scientists and the social network 47 Van Noorden, R, (2014) Nature 512,126–129 doi:10.1038/512126a
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  40. 40. * © The University of Sheffield 49 Professional tool for a mostly non-academic audience. Useful for connecting with those aligned to your research outside of the academy. Crowdsources your talents. Alternative metric and useful way to share research outputs to an academic audience. Discover research in your field and what journal is best for you Social network for researchers for sharing papers and follow research in your field of work Superb icebreaker, social network and discovery engine. Social network of like-minded researchers. Huge database of papers and references. Reference management and alternative metric tool Social network that connects to your LinkedIn and accounts. Discovers researchers with similar interests Useful alternative to Facebook. Works very similarly with circles and communities. Useful for teaching staff and those running events
  41. 41. The dissemination and communication of research is changing Presentations and seminars Funding and ethics applications Academic books Journal articles and posters Term papers and essays Meetings and conferences Correspondence Open access Supplementary data Online reference managers Press Post-publication peer-review Social media Blogs
  42. 42. Development of altmetrics (alternative indicators) To complement, not replace traditional metrics Help people understand how research is being received and used, and by who Not intended as an indicator of quality Can help provide further evidence of engagement and ‘societal impact’ Give credit for research outputs other than articles
  43. 43. Traditional metrics struggle to reflect this - Slow to accrue - Focus mostly on published articles Published June 2014:
  44. 44. What Altmetrics look at