As digital transformation sweeps across the enterprise world, businesses are reinventing their models and even their brands.

1. By: Jeetu Patel, SVP Platform & Chief Strategy Officer

2. As digital transformation sweeps across the enterprise
world, businesses are reinventing their models and
even their brands.
Such companies are learning how to capitalize on the massive opportunities
that digital initiatives uncover. They are developing new ways to do business
and drive deeper engagement with all stakeholders in the value chain:
customers, partners, suppliers, and employees.
The
Disruption Era

3. What percent
of Fortune 500
companies have
gone off the list
since 2000?
14% A)
26% B)
37% C)
52% D)
None of the above E)
Research Contributor: Steve Denning

4. How has life
expectancy of a
company on the
Fortune 500 list
evolved over 50
years?
50 years vs. 25 years A)
75 years vs. 15 years B)
60 years vs. 6 years C)
120 years vs. 40 years D)
None of the above E)
Research Contributor: Steve Denning

5. In 2015, General Electric
generated
in software
revenue.
BILLION

6. Source: Harvard Business Review, The Industries that are being Disrupted the Most by Digital, 2016
Digital disruption of industries
in the next 12 months.
39%
43%
47%
50%
51%
52%
52%
53%
57%
57%
61%
64%
72%

7. The question is no longer if
a company needs to transform to

8. But

9. Companies digitally transform by
removing friction from digital disruption
and improving their core service.
Shipping DVDs Streaming Movies Creating Original
Web Series

10. On the 5-year anniversary of Mark Andreesen’s
“Software is eating the world”
provocation, today virtually every company
is building digital experiences.

11. Traditional companies are moving
to digital to keep pace with
consumers’ base expectations.
apps apps apps

12. Every company is becoming a
company.

13. The Isolated Experience
of the Physical World
In the physical world, we do not compare
in-store experiences across industries.

14. But in the digital world, every digital experience is compared to one another, and they
are all compared with the world’s best digital experiences.
Ease of Use
Design
Login
Checkout
Performance
Notifications

15. In order to build
that are constantly compared
to world-class experiences,
companies must try not to
spread themselves too thin.

16. Focus on Your Core
Companies will focus on curating a frictionless experience for their users,
and leave the essential, yet non-core, elements to specialists.

17. PaaS
IaaS
The Modern
Development Stack
Content
Functional
PaaS
Communication Payments Email Identity
There’s an emerging class of best-of-breed platforms that power essential
functionality in your apps, so you don’t have to.

18. Transform Your
Remove friction Focus on
your core
Use specialists
for non-core

19. Top 10 Lessons from
Technology Leaders on
Digital Transformation
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