Internet of Things, create and deliver new experiences directly tuned to customer needs.

1. HOW TO TAKE THE
INTERNET OF THINGS
TO A MARKET OF ONE
Create and deliver new experiences directly
tuned to customer needs.
Paul Caples – Business Development Manager

2. Most people
agree that the
Internet of Things
(IoT) is poised for
explosive growth.

3. But understanding
where the biggest
opportunities lie
remains elusive.

4. Disruption is occurring
across all industries.

5. Think of new digitally-enabled
businesses like...

6. They use cloud services that lower the
costs of entry for connected products.

7. There’s an
app for that
“ “
?
And they deliver
to consumer
expectations of

8. That’s where
the biggest
opportunities
lie: creating
and delivering
new experiences
for customers.

9. It starts with
getting the
relationship
right.

10. Delivering
a seamless
experience that
can be tuned
directly to what your
customer needs...

11. ...will enhance
your brand and
deliver to a market
of one principle.

12. Get it wrong for
that customer,
while a competitor
gets it right,
and you can
say goodbye.

13. What will win you
share of wallet?

14. Brand loyalty backed up with
personal, relevant, reliable and
contextual information.

15. So where should
you focus?

16. Start with
reimagining
your business.

17. Smart, connected
products raise
new choices.

18. Choices around
how value is
created and
captured.

19. Choices around
how the massive
amount of new
(and sensitive) data
they generate is
used and managed.

20. Choices around
how you redefine
relationships with
traditional business
partners, such
as suppliers
and channels.

21. 1 2
Before embarking on your IoT project,
you face two strategic choices.

22. Will your IoT initiative add value to
your products so you can better serve
a customer, such as automated
remote updates, fixes and upgrades?
1

23. Or is it geared up to directly add
value to the customer by providing
completely new lifestyle choices,
using entirely new business models?
2

24. For example,
manufacturers
will connect all
elements of the
service chain
over the lifetime
of the product.

25. So deliveries,
maintenance
and repairs are
more timely
and efficient,
customers are
happier and
products run
longer.

26. Your decision
will completely
change where
you focus your
investments
in connected
software, apps,
services and
security.

27. And it will define whether you
win or lose against the coming
flood of IoT solutions.
WIN LOSE

28. HERE’S MORE
INFORMATION
ON IoT AND OTHER
FWD THINKING