Fashion magazines

1. Conventions of
Fashion Magazines

2. Masthead
Dateline
Model credit and coverline
Central image
Black and white colour
scheme (monochrome)
'Hear her roar'- direct
mode of address

3. Masthead
• The masthead is usually used to establish the brand's identity on the
cover of the magazine
• Brand name- usually trademarked
• Usually fills up width of cover, traditionally used at the top of
magazine

4. Main image
• In the circumstance of most magazines, one main image is the central
focus
• It would be somewhat unusual to see a magazine with more than one
image
• Images- usually medium-close up or midshot
• Studio photographs

5. Coverlines and Main Coverlines
• Cover lines are lines of text on the front cover of a magazine that are
designed to attract the audiences attention
• Main cover line- largest text on cover (except masthead), anchors the
meaning of the image

6. Colour
• Small amounts of colour can be incorporated to create a simple
colour scheme
• By using a colour scheme, the cover is given a more distinctive edge
• Colour can also be incorporated to reflect the house colours or brand
identity of the magazine

7. Extra Features
This cover incorporates more magazine
conventions than the Chrissy Teigen cover.
'Puffs' are included- these offer exclusives such
as the 'secret' life of the cover star. Puffs are
intended to act as a lure for customers to
purchase the magazine.
'Buzzwords' are also often used- in the case of
this issue 'Plus!' is used to attract the attention
of potential readers.

8. Fashion Magazines
• Culture- urban, modern, trendy
• Strong use of colour in some places
• High levels of brightness- connotes to youthfulness and freshness of
cover
• Background colours- usually light

9. Street Style/ Casual Fashion
• Streetwear- distinctive style of street fashion
• Hip-hop and urban culture elements
• Most major youth subcultures have an associated style of street
fashion
• Example: hippies- denim, flower power, psychedelic imagery, flared
trousers