Milestones credentials 2018 to brvn - short form

1. Professional Services . Local Insights
A member of the World Association of Market & Opinion Research
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2. Professional Services and Local Insights 2
About Milestones company
Milestones provides insights, professional trainings,
consultancy and solutions in any stage of your business
development.
The impact can be milestones as your wise decisions that will
endure your business success in the future.

3. Professional Services and Local Insights 3
About Milestones company (cont’d)
Internationally recognized as a high quality and trustful partner in:
Marketing
Research
Business
Consulting
Professional
Training
PR &
Communication

4. Marketing Research
Professional Services and Local Insights 4
Customized Qualitative Research
• Depth Interviews
• Focus Group Discussion
• Mystery Shopping
• Ethnography
• Cognitive Briefing
Customized Quantitative Research
• U&A Study with random or quota sampling
• CLT: Product Test, with/ without Concept Test, Packaging Test;
TVC Test
• HUT: Product Test with/ without Concept Test
• Customer Satisfaction Study
• Brand Health Check
• Market Segmentation
• Tracking or Ad-hoc Study
Retail Census or Survey
• Outlet Coverage with Map, Address and Contact details.
• Product Availability and Inventory Check
• Display/ Merchandising Check
• Sales Turnover or Support Check

5. Investment
Market Size
Market Structure Growth
Rate
Drivers & Barriers,
Competition
Customers
Distribution
Trade Terms
Legal Issues,
Business Models for
Market Entry.
Sales
Operation Strengths &
Weaknesses Analysis,
New Business Models
Development
Sales Planning
Terms & Policies
Distribution Management
Sales Coaching
Marketing
Marketing Strategy &
Implementation Plan for
New Product Launch/ Re-
launch
Market Segmentation &
Targeting
Portfolio Management
Pricing Strategy
Promotional Plan.
Brand
Brand Positioning/
Repositioning,
Brand Visibility
Brand Strategy
Brand Communication Plan
Brand Performance
Monitoring.
Business Consulting
Professional Services and Local Insights 5

6. Professional Training
Professional Services and Local Insights 6
Marketing Research
• Applied Marketing Research
• Practical Consumer
Research
Business
• Principle of Marketing
• Service Marketing
• Advertising
• Brand Management
• Marketing Research
Sales
• Sales Management
• Sales Supervisor
• Distribution Management
• Channel Development
• Sales Strategy Planning

7. Marketing Communication
Professional Services and Local Insights 7
Planning
• Marketing Communication
Strategy
• Media Plan
Public Relation • Content Development
• Press Conference
Digital Marketing
• Online Ads
• Social Media
• Search Engine Marketing

8. Gained Insights
Professional Services and Local Insights 8
FMCG Consumers
• Confectionery
• Beverage
• Refreshment
• Household, personal care
Services
• Academic, Education
• Banking, Insurance, Finance
• Tourism, Hospitality
• Entertainment
• Transportation: Air, bus
• Retail
Industries
• MDF wood manufacturing
• Steel manufacturing
• Automobile
• Electronics
• Automation
• Chemical
Health Care
• (GPs, Specialists, Patients, Procurement, KOLs, MOH)
• Type 2 Diabetes
• Hypertension
• Gynecology Obstetrics
• Oncology
• COPD
• Consulting of Pharmacists
• Antibiotic/ Vaccines
• Pediatrics
IT / Telecom
• Telecom industry
• Fixed line/ Internet services
Agriculture / Fishery
• Fresh, processed meat
• Rice, Vegetable, Fruit
• Fertilizer, Insecticide, Growth
Enhancer
• Fishery accessories

9. Clients
Professional Services and Local Insights 9

10. Key personnel
10Professional Services and Local Insights

11. Thank you
If need more information, please feel free to contact with us.
HUỲNH BÁ CHÂN NHƯ | Managing Director
0908 138 345
nhu.huynh@milestonesvn.com
Milestones Company Ltd.
Floor 4th, 79 Nguyen Dinh Chieu Str.,
Ward 6, District 3, Hochiminh City
Tel: + 8428 3900 052
Tax code: 0312747735
www.milestonesvn.com
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