An overview of Voice Pick Research - Your next market research partner

1. Unit 1.3 & 1.4, E-town Central, 11 Đoàn Văn Bơ, Ward 12, District 4, Ho Chi
Minh city
Phone (+84) 812 565 800
Voice Pick is a product of MicroAd Vietnam
A customer platform that allows companies, big and small to collect
real data from real users in your target audience and segment
Product
Information
Voice Pick

2. Statistical Analysis Advanced Analytic
The platform automatically conduct data cleanning & statistical analysis; so ana-
lysts could add in the business analysis for deeper analysis
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Product information
User recruitment
Market Size
Data analysis
Database
Companies to select the component of the expected report from Voice Pick report
library, and fill in a few details of the questionnaire to start the project
The client could also select user interest, psychology behavior to target or gain in-
formation of different psychology segmentation in their report without asking in
the questionnaire
User recruitment
Companies set up the deliverable, target audience (demographic), budget,
etc., and wait to collect the data from real users
We put the customer at the core of your business. We automate the whole research project execution, so companies could focus on their
business questions.
What we do
Customer Insight Platform
Analytic & Consulting
Advanced Targeting (Coming soon)
Automatic Analysis (Coming soon)
Segmentation
Business consulting

3. A consumer platform that allows companies, big and small to collect real data from real users in your target audience
and segment
Our platform focus on automation & scalability
Quality Control
Automatic logic rules & manual screen to
validate survey response. As the cheating
behavior changes, we will update our logic
rule to fight them
Sale deck
Customer Insight Platform
User Model
We’re a database of users who is willing
to contribute their idea to help compa-
nies grow their product & brand
Reachability
We have 24.000 registered users, who
are in tier 1 & special cities, age 18-55
years old. And more than 60.000 reacable
users via our marketing activities, opera-
tion partners
Timeline
Ourr rich database allow us to conduct
extremely fast recruitment. For e.g, mass
consumer recruitment takes 3 days for
200 users or 7 days for 500 users
Depend on actual project scope, Voice Pick will update you with the accurate information

4. Product information
DIGITAL INFRASTRUCTURE
Feedback from real users is the most important value of Voice Pick platform.
Cheating is a serious problem in market research industry, most agencies focus on building quality control team &
training their team to manually screen the users better. And the “cheaters” also get more advanced methods such as
working with the internal team, create many fake profiles & join surveys of different market research agencies, form
a team, etc.
Voice Pick focus on automatic solutions to filter out real users. As the “cheater” think of more ways to earn incentive
from market research industry, we grow our logic rules day by day to prevent them from doing our surveys.
An experienced team with extreme programming tech-
nique and business consulting that deliver high-quality
development work fit into our business need.
East West is official our partner
that build the infrastructure
XP is a very rigorous collection of best practices, many
of which are widely followed by elite engineering teams.
Our product is built with Extreme
Programming (XP)
Customer Insight Platform
LOGIC RULES
Our logic rules are created base on recruitment & quality control procedures of
offline research and global market research agencies. They are strictly tested
to implemented on large scale & carried out 100% automatically
User verification: Phone & email verification, demographic data collection
Monthly screening
• Monthly duplicate account & quallity screening
• Warning & blacklist system
Survey screening
1. Within the questionnaire:
• Trap questions: identify unauthentic answers
• Advanced logic rules: prevent users from finding out the screening & trap
questions
• Sign-in required: ensure only verified users could join the survey & prevent
duplication
2. After the quesitonnaire:
• Independent response check (Automatic protocol).
• Speed check & Weird/ inconsistent answer check: Remove potental low
quality answer.

5. Product information
We base on real business case study & customization to the specific category to consult our client
INTRODUCTION
Introduction stage focus on creating aware-
ness and motivating potential buyers to con-
sider a product.
GROWTH
The period with the sharpest increase in
sales. It includes a significant boost in market
presence, the addition of new product fea-
tures, and a greater emphasis on positioning
relative to the competition.
Analytic & Consulting
• What is the market size & its category competitive?
• How consumer feedback on the idea/ usage of the product?
• What is the market & target audience priority?
• How could I positioning my brands & select appropriate com-
munication?
• How could we effectively increase awareness & trial?
• How could I capture the changes in my brand performance,
industry & consumer?
• What improvement I could make about my brands, communi-
cation, products, etc.?
• What are the potential target groups?
MATURITY
This is evidence of market saturation. This
means that most consumer companies or
households that are sales prospects will be
owning or using the productphase”
• How could I identify demographics/ new users for the product?
• How could I improve the consumption of existing users?
• What are the trends that we could adopt?
• How could I convert users from competitors?
DECLINE
The decline phase begins as product sales
and profits shrink. The focus would be maxi-
mum profit & decrease cost at the same time.
Product innovation is the way to re-start the
product life cycle from “introduction”
• How can you reduce marketing spend without impact its brand
health?
• When will the company harvest or withdraw the product?
• Is there any opportunities for product innovation?

6. Our analytic package service
Let’s have a look at our analytic & consulting team
Besides, we also partner with experts in offline research agencies to cover any client’s need
Product information
Country Manager
With more than 10 years of work experience
in client & agency side focusing on brand
strategy, business development, ecommerce
& digital marketing. Koni have experience
growing businesses in many different mar-
kets including Japan, East Asia, South East
Asia, and South American.
Masanori Konishi
Analytic & Consulting
An instant solution with competitive price focus on the
basic data needs of most companies. Design to help the
big company satisfy small data need instantly or small/
medium company could afford research projects help
them grow
• Voice Pick insights support qualitative data
• Satisfy basic data need with online survey meth-
odology
• Short project timeline
• Competitive cost
A more deep dive solution focus on specific data need.
Multiple different ways of data collection & explorative
analysis will be included to capture all possible insights
• Multiple data collection methodology: include qual-
itative, curation, etc.
• Explorative analysis technique: segmentation, qual-
itative analysis, etc.
Standardized Package Customized Package
Hung Tran Quan Dong
Marketing & Product Manager
Hung has more than 5 years of work experi-
ence in market research, product develop-
ment & business consulting. Hung has ex-
perience with multiple different categories
(consumer electronic, home care, personal
care, etc.), and various research methodol-
ogy to help client develop a data-driven ap-
proach to any strategy
Sale & Marketing Executive
Quan has more than 3 years of experience
focusing on the sale & marketing aspect
of the business, including both B2B and
B2C market. Also, Quan has a wide range
of knowledge including product develop-
ment, inbound marketing/ sale & market
research to help his client identify their
need.

7. Product information
Start with
Flexible
Data collection Standardized package Customized package
Raw data delivery only.
Client will upload their questionnaire
& live to users.
Starting with 1.22 USD per sample for
<20 questions survey
Raw data & final report delivery.
Voice Pick analytics will manage the
entire project.
The report will follow Voice Pick stan-
dard library.
The starting price is for 200 samples
Raw data & final report delivery.
The whole reseach project is built on
client’s need via briefings
Voice Pick analytics will manage the
entire project.
Data generation engine Analytic & Consulting Analytic & Consulting
Reference price for our service, please contact us to have a more accurate quotation base on your projec require-
ment
Investment
Start with
600 USD Contact us
The price will change base on client’s request such as additional data need, explorative analysis or difficult to reach
target audience

8. Thankyou
Contact us: info@voicepick.vn
Voice Pick
A customer platform that allows companies, big
and small to collect real data from real users in your
target audience and segment