2. Spire Research and Consulting
The leading research-based consultancy in emerging markets
We were founded in the year 2000.
We have 100 employees in ten full-service offices.
We serve Global Fortune 1000 firms, governments and other
leading organizations.
Our opinions frequently appear in print, television and radio
media.
We provide a broad spectrum of research and consulting
solutions for market growth and entry.
2
3. Why Spire?
Our competitive advantages
An in-depth and
broad view of
the market ecosystem and how
decision makers
and influencers
behave within it.
Solutions that
include relevant
facts and
practical advice
on how to get
best market
results from least
effort.
3
4. Research and Consulting Solutions
Geo-Marketing
Geo-marketing is the integration of geographic
parameters into market research. It enhances
conventional market research in contexts where
location is a key determinant of success.
In spite of infrastructural immaturity, Spire believes that
there is much potential in implementing geomarketing in emerging markets where there is intense
market competition.
Spire’s expertise in geo-marketing allows you to
visualize and place key business information, research
findings and analytics, as well as action plan
scenarios, on a digital map.
Our geo-marketing team can design, develop and
provide the desired geo-marketing deliverables in
several formats, such as web-based, mobile phone
application and standalone application.
4
5. Research and Consulting Solutions
Geo-Marketing
Market
Potential
Mapping
Network
Optimization
and Evaluation
•Analyze market
potential in
specific areas,
including
profiles,
segments,
competitor
availability &
market
potential size
•Measure
network
performance in
relation to the
market
potential in
targeted area,
as well as the
level of
competitive
presence
Competitor
Benchmarking
•Analyze
competitors’
network
availability,
efficiency,
effectiveness
and strategies
in each
targeted area
Location
Analysis for
New Channel/
Site Planning
Sales
Territories and
Distribution
Route Planning
•Assess network
development
or new site
selection
(including for
M&A), analyze
proximity to
customer
catchments &
transport
arteries
•Formulate
effective sales
territories
(avoiding
cannibalism)
and distribution
routes to cover
the targeted
segments
5
6. Research and Consulting Solutions
Expertise in Geo-Marketing
Country
Coverage
Name of Study
Description
Client
Market Study on
Internet and
Broadband Services
Analysis and mapping of internet
and other broadband service
availability and penetration for highend customers and SMEs.
Greenwich
Consulting
Indonesia
Market Feasibility
Study for Gas Industry
Analysis of potential customers’
needs versus their geographic
locations, including cross-analysis
against other factors like gas pipe
infrastructure & power plant location
Pertamina Gas
Niaga (national oil
& gas company)
Indonesia
Market Research
Study on Retail
Banking Habits, Retail
& Supply Chain
Management and
Exploratory Study on
Mobile & Branchless
Banking Opportunities
Analysis of small and medium
traditional retailers’ store
management and financial
behavior. The location of traditional
retailers was also mapped for further
project analysis and follow-up
IFC and e-MITRA
Indonesia
6
8. Case Study – Traditional Retail / MSE Retail
Retailer Banking Habits, Retail & Supply Chain Management and
Exploratory Study on Mobile & Branchless Banking Opportunities
Client
The IFC, the largest global development institution that is
focused exclusively on the private sector in developing
countries. It is also a member of the World Bank Group.
Situation
The client sought to understand the demand for mobile and
branchless banking in the traditional retail micro and small
enterprises sector, so as to formulate strategies for leveraging
these technologies for poverty reduction.
Project objectives
To ascertain retailers’ demand and need for appropriate
digital banking account services and payment tools
To assess if the bank accounts and payment services are
user-friendly
To test incentives for businesses to promote implementation
To test payment services for suppliers and management
8
9. Case Study – Traditional Retail / MSE Retail
Retailer Banking Habits, Retail & Supply Chain Management and
Exploratory Study on Mobile & Branchless Banking Opportunities
Methodology
Spire undertook a program of consumer research:
Quantitative
Face-to-face interviews with business owners (micro and small
retailers).
800 retailer interviews in Jakarta, Medan, Palembang, Semarang,
Surabaya, Denpasar, Makassar, and Samarinda.
Qualitative
Focus Group Discussion (FGDs) s with business owners (small
retailers).
FGDs were conducted in four cities (Jakarta, Surabaya, Denpasar,
Palembang).
Report deliverables
Spire delivered a report which included an analysis and
evaluation on:
Banking Habits
Cash flow and cash management practices
Retail operations management including sales management
Distributor & Supplier management
Payment services
Mapping the distribution of retail areas in the survey
9
10. Case Study – Traditional Retail / MSE Retail
Retailer Banking Habits, Retail & Supply Chain Management and
Exploratory Study on Mobile & Branchless Banking Opportunities
Outcome
Our research findings provided critical inputs to the client in
creating programs that would help retailers transit ion into the
formally banked sector.
10
11. For more information, please contact us at
info@spireresearch.com or visit www.spireresearch.com
11
