- Learn Your Target Audience’s characteristics - Analyze Audience Reactions - Competitor Benchmarking - Creating Brand / Product Awareness

1. 1
www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
Candid Market Research was formed in early 2012 by market research professionals and experts to bring out valuable insights for various industry
verticals and markets, in order to increase their market size and reach their consumer groups with the most desired products or services.
Candid Market Research takes all necessary steps to understand the requirements and scope of the client’s research needs, and accordingly suggest
methodologies, conduct field studies, and customize reporting and presentations within clients’ budgets and appropriate timeframes.
Candid MRFacts and Figure

2. 2
www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
While the developing countries have been keen to utilize their resources
effectively, the various stakeholders of the economy also play major roles in
ensuring the effective utilization of capital resources to generate long-term
revenues. Hence, effective utilization of economical resources always
requires a clear understanding of market needs and exploration of available
opportunities. This has opened a wide scope for various research
opportunities in each sector of the developing economy.
Market Research has thus become a crucial aspect for the success of every
business opportunity, to channelize the resources and optimize revenue
returns in the long run.
Why Market Research?
Background

3. 3
www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
Our services include a broad range of quantitative and qualitative research methodologies.
We offer full-fledged ad-hoc studies to our clients.
We specialize in conducting Market Analysis, Competitors Intelligence and Consumer Research.
Market Sizing,
Market Dynamics
– Demand &
Supply
Competitor’s
Services and
Pricing
Benchmarking
Consumer
Ethnography
Research
Business Audit –
SME ‘s Market
Plan
Understanding the
requirements of clients and
scope of the studies. Hence,
suggesting Methodology and
Sampling.
Goal
Team of professional researchers
employed for collecting primary
data from the sources directly, via
personal interaction, collecting
snapshots and videos.
Analyze
Information collected is refined,
arranged in a pattern to draw
valuable insights.
.
Present
Reports are generated,
Presentation is designed in detail.
What Can We Do For You?Our Services

4. 4
www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
We Are Great At !
Ethnography Research
Observation
InterviewsAnalysis
The Key to understand the underlying or
hidden facts of customers behavior is
through Participants Observation. It
helps in revealing the unmet needs of the
customer . The technique is to
understand your customer in their natural
environment and explore , unspoken
facts.
Observation
All the interviews and visits are A/V
recorded , and analyzed based on the
creating a common pattern among the
responses . The research should be able
to highlight the gap in the market and
recommend focus areas for
development.
Analysis
To dig deeper into customers past
experience and understand user habits ,,
interviews are conducted in through
unstructured sets of questions.
Interviewing

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www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
Creating Brand / Product Awareness
Competitor Benchmarking
Analyze Audience Reactions
Learn Your Target Audience’s characteristics
Unconventional Approach
Consumer Insights
• We work towards innovative solution to capture consumer reactions and opinions for Brands, Ad Campaigns, New Technology and Product Usability.
• The important aspect of this approach is to capture the spontaneous reactions of the target group under observation.
• Products are tested to gauge target audiences for taste, packaging, technology features, fragrances etc.
• The reactions are recorded for brand owners to have a deeper understanding of consumer preferences and choices through their reactions.

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www.candid-consultants.com
© 2017 -2018. All Rights Reserved.
tools
optimization
project
Analysis
research
intelligence
Insights
Supply
Data
SWOT
marketing
advertising
business
behavior
Demand
money
Market
plan
finance
trend
audience
competitors
presentation
key
infographic
target
key
mobile
chart
Business Audit – SME Sector
Consecutively Assisting the Govt. of
Dubai & Qatar to evaluate Top SME’s
in the region.
Benchmarking Studies for Free
Zones across UAE to track Pricing,
Service delivery and Penalties
Customer Ethnography
Explored the future direction of
product development for Luxury car
brand by understanding users' needs
for improvements and better
functions about car navigation
systems in the Middle East market
Competitor IntelligenceMarket Intelligence
Our Star Projects
Research Highlights
A qualitative B2B study conducted for
a UAE based developer in Karbala,
Iraq to understand the current market
conditions prevailing in Karbala
focusing on the real estate, retail,
commercial and hospitality sectors.