A presentation I created for STM, for my interview for the Online Marketing Associate position.

1. Online Marketing Analyst,
SmarterTravel Media
By Mike Joyce

2. Cultural Fit
Sense of urgency with a sense of humor
Startup and tech experience
Passionate about travel, technology, mobile
Always learning
Team player

3. Email Campaign
33% of email recipients open email
based on subject line alone; use a
subject line that grabs attention
Use quality stock images to break up
text
A clean, simple format is easier on
the eyes
Treat the email like a newspaper
page, keeping the main article on the
top of the fold

4. Email Campaign
Call to Action (CTA) is a simple
request, and it's a different color
so it sticks out
Make sure it's easy to
unsubscribe, so you aren't
labeled a spammer
Include social media buttons to
allow for more engagement
Include links to similar posts
from the blog. Each blog posts
acts as its own landing page
to convert users.

5. Why Email?
$44.25 return for every $1 spent on average
More personal than social media
Greater reach than Facebook
Facebook posts are usually only seen by 5 to 10% of
followers (for unpaid ads)
Emails are usually opened between 18 to 23% of
customers, depending on industry

6. Email KPIs
Open Rate
Click Rate
Conversion Rate
Bounce Rate
Return on Investment (see ROI Calculator)

7. Spots MailChimp Data

9. Friday Hot Spots- Showing Value

10. Leveraging Opportunities-
Boston Blizzards

11. Leveraging Opportunities-
Boston Blizzards
Researching bars using the
#OpeninBOS and #BOSnow tags,
compiling and sharing with
customers

12. Leveraging Opportunities-
Boston Blizzards
0
2000
4000
6000
8000
10000
12000
14000
October November December January February
Impressions
Month
Twitter Impressions, 2014 - 2015
October
November
December
January
February

13. Landing Page- HireMikeJoyce.com
Simple Call to Action (leads to a
contact form), used HTML/CSS to
create button that sticks out
Responsive theme looks good on
mobile and desktop, better for SEO
(60% of searches are on mobile)

14. Any Questions?
Learn more at hiremikejoyce.com
mpjoyce@gmail.com
Linkedin.com/in/mpjoyce
Twitter.com/michaelpjoyce