Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)

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Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)

  1. 1. Show Me The Money: 10 Ways To Boost Revenue Kestrel Lemen Marketing Strategist @Kestrelbird Bronto.com/blog
  2. 2. The Bronto Extension for Magento Turn one-time buyers into repeat customers with personal, data-driven messages and campaigns.
  3. 3. #10 Season Specific Sales What can it get me? One Bronto online retailer customer saw… 264% increase in revenue with optimized holiday messaging
  4. 4. Season Specific Sales 1
  5. 5. #9 One Day/Flash Sales What can it get me? One Bronto online retailer customer saw… In One month a single 5 hour sale made up 70% of total revenue
  6. 6. Subject Line: One Day, One item, One Unbelievable offer sense of urgency
  7. 7. #8 Friends and Family Discount What can it get me? One Bronto online retailer customer saw… 45% of revenue come in through a Friends and Family Discount for the month of September
  8. 8. Sense of urgency Clear CTA
  9. 9. #7 Lapsed Purchaser Message What can it get me? One Bronto online retailer customer saw… 117% Increase in Conversion Rate
  10. 10. Don’t leave money on the table Lapsed Purchaser
  11. 11. #6 Post-Purchase bounce-back What can it get me? One Bronto online retailer customer saw… 138% Increase in Conversion Rate
  12. 12. Sense of urgency Bounce Back Coupon Ideas for the next purchase
  13. 13. Personalized Relevant Recommendations
  14. 14. #5 Birthday Coupon What can it get me? Results from three Bronto online retailers… 1) An RPE that was ~4,000% better then an average promotional message 2) 920% lift in conversion rate 3) 30% Higher AOV then an average promotional message
  15. 15. Original Reminder to nonconverters Birthday Coupon
  16. 16. Uses gender and first name of the child Utilizes an incentive Childs b-day Anniversary
  17. 17. #4 Remails What can it get me? Results from three Bronto online retailers… 1)Paid for the Bronto account 3x over in 9 months 2)14% in additional revenue overall for the year 3)50% in additional revenue per message
  18. 18. #3 Shopping Basket Abandonment What can it get me? One Bronto online retailer customer saw… 778% Increase in Conversion Rate 4,100% Increase in RPE
  19. 19. Reminder with NO incentive
  20. 20. Another example Product specific with recommendations
  21. 21. #2 Transactional Messages What can it get me? One Bronto online retailer customer saw… Transactional messages make up 33% of overall revenue for their email program.
  22. 22. Cross sells to other brands
  23. 23. #1 Welcome Message/Series What can it get me? One Bronto online retailer customer saw… $140K in 6 months sinse implementation with a welcome series 571% lift in conversion rates over standard messages
  24. 24. Welcomes And delivers coupon Addresses points of anxiety Eye candy and Suggestions
  25. 25. No incentive Sets expectations
  26. 26. What was that again? 10 Season Specific Sales  9 One day/Flash sale 8 Friends and Family Discount  7 Lapsed Purchaser Series 6 Post-Purchase Bounce-Back 5 Birthday Coupon 4 Remails  3 Shopping Basket Abandonment  2 Transactional messages  1 Welcome Series
  27. 27. Kestrel Lemen Marketing Strategist @Kestrelbird Bronto.com/blog

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