A Metric is a measuring system that quantifies a trend , dynamics or characteristics . In virtually all disciplines, practitioners use metrics to explain phenomena, diagnose causes, share findings, and project the results of future events

1. MARKETING METRICS IN GAMING
INDUSTRY

2. WHAT IS METRIC ?
A Metric is a measuring system that quantifies
a trend , dynamics or characteristics .
In virtually all disciplines, practitioners use
metrics to explain phenomena, diagnose
causes, share findings, and project the results
of future events

3. WHY DO WE NEED METRICS ?
“When you can measure what you are
speaking about, and express it in numbers,
you know something about it; but when you
cannot measure it, when you cannot
express it in numbers, your knowledge is of
a meager and unsatisfactory kind:

4. MAJOR PLAYERS
•NINTENDO
•ACTIVISION BLIZZARD
•ELECTRONIC ARTS
•SONY
•MICROSOFT
•KONAMI
•UBISOFT

6. EA GAMES
• American game publisher, developer, and marketer
• Founded and Incorporated on May 28, 1982
• Founded by Trip Hawkins
• As a company, EA has grown into one of the Worlds largest video
game publishers
• January 13, 2012, EA announced that it had exceeded $1 billion in
digital revenue during the previous calendar year
• Mainly known for their realistic professional and college level sports
games
• Game Varieties:
• Action
• Adventure
• Role Play
• Racing
• Combat Games

7. GAMES
• Madden NFL Series (1989-present)
• NHL Series (1991-present)
• NCAA Football Series (1993-present)
• Rock Band
• Battlefield
• Sims 1,2,3
• Medal of Honor
• Need For Speed
• FIFA

8. COMPANY STRUCTURE
• EA distinguishes is studios into 3 categories
1. EA Games
• Largest number of studios and development teams
• Action, Adventure, Role Playing, Racing and Combat Games
• Led by Frank Gibeau
2. EA Sports
• Publishes all realistic, casual, and freestyle sports-based
games from EA
• Includes Madden, FIFA, NBA Live, Tiger Woods PGA Tour
• Led by Andrew Wilson
3. EA Play
• Creates and publishes games for gamers and non-traditional
gamers
• Includes Sims Series
• Led by Rod Humble

9. MARKET SHARE
SOURCE : 03 August 2010 , Written by Michel van Kooten
22
13.93
12.114
6.24
6
5.92
5.83
27.966
SHARE
NITENDO
ACTIVISION
ELECTRONIC ART
SONY
MICROSOFT
KONAMI
UBISOFT
OTHERS(18)

11. REVENUE MARKET SHARE
= 3728
---------------
30678
= 0.1211
12.11 % is the revenue market share of EA
sports.
SOURCE : 03 August 2010 , Written by Michel van Kooten

13. RELATIVE MARKET SHARE
= 3728
-----------------
6799
= 0.5483
54.83% is the Relative Market share of EA
sports against Nintendo.
SOURCE : 03 August 2010 , Written by Michel van Kooten

16. PENETRATION SHARE
Brand Penetration = 1.5 b
---------- = 0.214
7 b
Market Penetration = 3.2 b
---------- = 0.457
7 b
Penetration Share = 0.468
46.8% is the penetration share (assumed)

17. SHARE OF REQUIREMENTS

18. REVENUE SHARE OF REQUREMENT
= 1000
-----------
8000
= 0.125
12.5 % is the revenue share of requirement
of EA sports.

21. FINDINGS
At random when we asked 10 persons , 10 out of 10 told
that they know about EA Sports .
At random when we asked tell any gaming company , 7
out of 10 told EA Sports .
Then we asked 10 person if they want to buy any EA
sports game they all willingly agreed against Nintendo.
They are satisfied with the game when we asked the
feedback about Game by EA sports.
Findings taken from VIT University

22. THANK YOU