1. HOUSE OF QUALITY
Dr. Yoji Akao, who originally
developed QFD in Japan in 1966

2. BUILDING HOUSE OF QUALITY
List Customer Requirements (What’s)
List Technical Descriptors (How’s)
Develop Relationship (What’s & How’s)
Develop Interrelationship (How’s)
Competitive Assessments
Prioritize Customer Requirements
Prioritize Technical Descriptors

3. QUALITY FUNCTION
DEPLOYMENT(QFD)
Translates the “voice of the customer”
into technical design requirements
Displays requirements in matrix diagrams
First matrix called “house of quality”
Series of connected houses

4. House of Quality
Trade-off matrix
Design characteristics
Customer
requirements
Target values
Relationship matrix Competitive
assessment
Importance
1 2
3
4
5
6

5. HP Pavilion dv6t Quad vs. Dell XPS 15

6. HP VS DELL
HP Pavilion dv6t Quad
Edition
Dell XPS 15
Price Rs 68000 Rs 79000
Screen 15.6” Full HD, anti-glare 15.6” Full HD, glossy
Processor
Intel Core i7-2670QM Quad-
Core
Intel Core i7-2670QM Quad-
Core
RAM 8GB 8GB
Storage 1TB 5400RPM 1TB 5400RPM
Graphics
AMD Radeon HD 7690M
2GB
Nvidia GeForce GT 540M
2GB
Battery 6-cell 6-cell
Optical Drive Blu-ray reader Blu-ray reader
Webcam Yes Yes
Weight 5.78 pounds 5.96 pounds
Thickness 1.23~1.39 inches 1.3~1.5 inches
Warranty 1-year 1-year

7. HOUSE OF QUALITY
CUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT
1 2 3 4 5
PROCESSER 5 Hp
D
RAM 5 Hp
D
GRAPHIC CARD 5 D Hp
DISPLAY 5 Hp
D
WEIGHT 5 D Hp
STORAGE 5 HP
D
COST 5 D Hp

8. CONCLUSION
HP has to focus on attribute like screen,
cost .
DELL XPS has to focus on Attribute like
Graphic card and cost .

10. SONY PSP GO VS DSI XL
DSi XL PSP Go
Size Two 4.3″ Screen(1) One 3.8″ Screen
Weight 11 oz (314 grams) 5.6 oz (158 grams)(1)
Game compatibility All recent DS games
plus online DSi Store(1)
Only downloads from
Playstation Store
Multimedia
capabilities
Images, Some audio,
but no Mp3 or video
Multiple image, audio,
and video formats(1)
Storage 256MB internal flash
DS cartridges for
games (1)
32GB expandable
16 GB internal flash
No UMD drive for
games
32GB expandable (1)
Price Rs 10200(1) Rs 12400

11. HOUSE OF QUALITY
CUSTOMER REQUIREMENT W COMPETITIVE ASSESSMENT
1 2 3 4 5
SIZE 5 XL
PSP
WEIGHT 5 XL
PSP
GAME COMPACTIBILITY 5 PSP XL
MULTIMEDIA CAPABILITIES 5 PSP
XL
STORAGE 5 XL PSP
COST 5 PSP XL

12. CONCLUSION
PSP go has to focus on attribute like
screen , game compatibility , storage and
cost .
DSL XL has to focus on Attribute like
Multimedia capabilities and Weight.