[소셜플랫폼 & 소셜게임 컨퍼런스]소셜게임 시장 어떻게 볼 것인가

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2010년 5월 24일 상암동 통합LG텔레콤 사옥에서 개최된 소셜 플랫폼 & 소셜 게임 컨퍼런스 발표 자료

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[소셜플랫폼 & 소셜게임 컨퍼런스]소셜게임 시장 어떻게 볼 것인가

  1. 1. 소셜 게임 시장 , 어떻게 볼 것인가 2010. 5. 허 진호 네오위즈 ( 사 ) 한국인터넷기업협회
  2. 3. Next
  3. 6. Background <ul><li>“ 뭐가 소셜 게임이야 ?” </li></ul><ul><li>“ Facebook, 글로벌 시장 ?” </li></ul><ul><li>“ 세상에 없는 새로운 소셜 게임” </li></ul><ul><li>SNS vs. 소셜 게임 </li></ul>
  4. 7. <ul><li>“ 뭐가 소셜 게임이야 ?” </li></ul>
  5. 8. <ul><li>Social vs. Game </li></ul><ul><li>Casual or non-gamers </li></ul><ul><li>Asynchronous </li></ul><ul><li>Win-win </li></ul><ul><li>Social interactions </li></ul><ul><li>… </li></ul>( 김기웅 @ 소셜게임 파티 http://antilove.egloos.com/4365223)
  6. 9. The magic of virality loop <ul><li>X : percentage of users who invites (via invitation, feed, & notification) </li></ul><ul><li>Y : average number of friends invited </li></ul><ul><li>Z : average acceptance rate </li></ul><ul><li>If X * Y * Z > 1, then Positive Viral Loop (Snowball Effect) </li></ul><ul><li>e.g. </li></ul><ul><li>Farming: 40% * 10 * 30% = 1.2 </li></ul><ul><li>Street Wars: 40% * 60 * 40% = 9.6 </li></ul>“ Virality > 1”
  7. 10. <ul><li>“ Facebook, 글로벌 시장 ?” </li></ul>
  8. 11. Of Top 25 companies by DAU,
  9. 13. <ul><li>“ 세상에 없는 새로운 소셜 게임” </li></ul>
  10. 14. http://www.socialtimes.com/2010/03/top-5-facebook-game-models-that-started-outside-of-facebook/
  11. 15. Origin of farming games <ul><li>Happy Farm (5 Minutes) </li></ul>
  12. 16. Origin of aquarium games <ul><li>Happy Aquarium (Happy Elements) </li></ul>
  13. 17. Which social games? Female Male Student White collar SLG SIM EDU SIM: simulation farming, fishing EDU: education Pet society SLG: strategy Mafia war Gain users with simulation game, and monetize with education game and strategy game
  14. 18. <ul><li>SNS vs. 소셜 게임 </li></ul>
  15. 20. Social game driving SNS growth User relation Weak Strong US Myspace Facebook, #1 in 4y UK Bebo Facebook, #1 in 2y France Skyrock Facebook, #1 in 1y Taiwan Wretch( 無名小站 ) Facebook, #1 in 1y China 51 Kaixin001, #1in 2y Japan Ameba Mixi #1 Korea Cyworld ???
  16. 21. Social games driving revenue, too

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