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Plan for Success: An Intro to Open and Sustainable Community Engagement

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Plan for Success: An Intro to Open and Sustainable Community Engagement

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A hands-on introduction to planning for successful, meaningful community engagement in government open data initiatives, designed and facilitated by Laurenellen McCann (Director of New America DC) at the 2016 What Works Cities Summit. This workshop walks through the basics of human behavior to demonstrate how to develop outreach plans that "meet people where they are" and support the creation of long-term, authentic, *non-extractive* connections between people. Although this presentation caters to open data, this "build with" approach can be a used for a variety of governmental and non-governmental initiatives.

If you're interested in learning more or having Laurenellen teach your team, contact them here http://laurenellen.com/contact

A hands-on introduction to planning for successful, meaningful community engagement in government open data initiatives, designed and facilitated by Laurenellen McCann (Director of New America DC) at the 2016 What Works Cities Summit. This workshop walks through the basics of human behavior to demonstrate how to develop outreach plans that "meet people where they are" and support the creation of long-term, authentic, *non-extractive* connections between people. Although this presentation caters to open data, this "build with" approach can be a used for a variety of governmental and non-governmental initiatives.

If you're interested in learning more or having Laurenellen teach your team, contact them here http://laurenellen.com/contact

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Plan for Success: An Intro to Open and Sustainable Community Engagement

  1. 1. PLAN FOR SUCCESS: AN INTRO TO SUSTAINABLE COMMUNITY ENGAGEMENT IN OPEN DATA @elle_mccann Laurenellen McCann, Director New America DC
  2. 2. @elle_mccann WHAT IS “ENGAGEMENT”?
  3. 3. @elle_mccann WHAT IS “ENGAGEMENT”? ● Our work engages voters. ● Our project engages communities. ● Our tools engage neighborhoods.
  4. 4. @elle_mccann WHAT IS “ENGAGEMENT”? ● Our work engages voters. ● Our project engages communities. ● Our tools engage neighborhoods. !?!?
  5. 5. @elle_mccann WHAT IS “ENGAGEMENT”? ● Our work engages voters. ● Our project engages communities. ● Our tools engage neighborhoods. !?!? “We do a thing AT a vague group of people.”
  6. 6. @elle_mccann One more time with feeling….
  7. 7. @elle_mccann WHAT IS ENGAGEMENT?
  8. 8. @elle_mccann ENGAGEMENT = the ongoing act of making connections between people to each other and to a topic.
  9. 9. @elle_mccann ENGAGEMENT = the ongoing act of making connections between people to each other and to a topic.
  10. 10. @elle_mccann ENGAGEMENT = the ongoing act of making connections between people to each other and to a topic.
  11. 11. @elle_mccann ENGAGEMENT = the ongoing act of making connections between people to each other and to a topic.
  12. 12. @elle_mccann ENGAGEMENT IS NOT PASSIVE, BUT ACTIVE.
  13. 13. @elle_mccann ENGAGEMENT IS NOT PASSIVE, BUT ACTIVE. ENGAGEMENT IS ABOUT RELATIONSHIPS.
  14. 14. @elle_mccann ● RECIPROCAL & PROACTIVE OUTREACH AND CONTACT ● SHARED INTERESTS ● PROXIMITY ● SHARED VALUES SECRET McCANN FAMILY RECIPE FOR HUMAN RELATIONSHIPS
  15. 15. @elle_mccann ● RECIPROCAL & PROACTIVE OUTREACH AND CONTACT ● SHARED INTERESTS ● PROXIMITY ● SHARED VALUES SECRET McCANN FAMILY RECIPE FOR HUMAN RELATIONSHIPSPSYCH 101!
  16. 16. @elle_mccann ● RECIPROCAL & PROACTIVE OUTREACH AND CONTACT ● SHARED INTERESTS ● PROXIMITY ● SHARED VALUES SECRET McCANN FAMILY RECIPE FOR HUMAN RELATIONSHIPSPSYCH 101!
  17. 17. @elle_mccann ● RECIPROCAL & PROACTIVE OUTREACH AND CONTACT ● SHARED INTERESTS ● PROXIMITY ● SHARED VALUES SECRET McCANN FAMILY RECIPE FOR HUMAN RELATIONSHIPSPSYCH 101!
  18. 18. @elle_mccann ENGAGEMENT IS MULTIDIRECTIONAL, NOT UNIDIRECTIONAL.
  19. 19. @elle_mccann IF WE’RE GOING TO PLAN FOR SUCCESS, WE NEED TO CONCRETELY DEFINE...
  20. 20. @elle_mccann IF WE’RE GOING TO PLAN FOR SUCCESS, WE NEED TO CONCRETELY DEFINE... 1. WHAT ACTIONS AND CONNECTIONS (VERB) 2. WHO WE ARE TRYING TO ENGAGE (NOUN)
  21. 21. @elle_mccann WHAT
  22. 22. 1. Creators (24%) who produce content, upload videos, write blogs 2. Critics (37%) who submit reviews, rate content, and comment on social media sites 3. Collectors (21%) who organize links and aggregate content for personal or social consumption 4. Joiners (51%) who maintain accounts on social networking sites like Facebook and LinkedIn 5. Spectators (73%) who read blogs, watch YouTube videos, visit socia sites 6. Inactives (18%) who don’t visit social sites Groundswell: Winning in a World Transformed by Social Technologies, Forrester Research
  23. 23. How people engage and whether they engage has to do with how openly or narrowly you, as a creator, structure opportunities for engagement. When it comes to data, if you only value certain forms of engagement that favor your “creators” (developers, data providers, etc), you constrict the potential for other kinds of participants to feel substantially included enough to dabble in different roles—and you affect the size and diversity of your participant pool. @elle_mccann
  24. 24. 1. Creators (24%) who produce content, upload videos, write blogs 2. Critics (37%) who submit reviews, rate content, and comment on social media sites 3. Collectors (21%) who organize links and aggregate content for personal or social consumption 4. Joiners (51%) who maintain accounts on social networking sites like Facebook and LinkedIn 5. Spectators (73%) who read blogs, watch YouTube videos, visit socia sites 6. Inactives (18%) who don’t visit social sites Groundswell: Winning in a World Transformed by Social Technologies, Forrester Research
  25. 25. Just a few of the many roles people play when it comes to (open) data: Developer Researcher Visualizer Teacher Reporter Artist Quality Analyst Advocate Critic Provider Enthusiast Creator Archivist Collector Inactive Legal Advisor Translator @elle_mccann
  26. 26. INCENTIVE INTEREST INVITATION IDENTITY @elle_mccann
  27. 27. 1. Creators (24%) who produce content, upload videos, write blogs 2. Critics (37%) who submit reviews, rate content, and comment on social media sites 3. Collectors (21%) who organize links and aggregate content for personal or social consumption 4. Joiners (51%) who maintain accounts on social networking sites like Facebook and LinkedIn 5. Spectators (73%) who read blogs, watch YouTube videos, visit socia sites 6. Inactives (18%) who don’t visit social sites Groundswell: Winning in a World Transformed by Social Technologies, Forrester Research
  28. 28. @elle_mccann WHO
  29. 29. @elle_mccann TAKE-HOME SKILL: STAKEHOLDER MAPPING A fundamental tool for building a functional, inclusive engagement plan.
  30. 30. @elle_mccann TAKE-HOME SKILL: STAKEHOLDER MAPPING A TOOL FOR ● IDENTIFYING THE ORGANIZATIONS AND INDIVIDUALS YOU NEED TO CONNECT WITH TO BUILD GENUINE RELATIONSHIPS AROUND (OPEN) DATA
  31. 31. @elle_mccann TAKE-HOME SKILL: STAKEHOLDER MAPPING A TOOL FOR ● IDENTIFYING THE ORGANIZATIONS AND INDIVIDUALS YOU NEED TO CONNECT WITH TO BUILD GENUINE RELATIONSHIPS AROUND (OPEN) DATA ● HIGHLIGHTING WHO IS ALREADY ENGAGED
  32. 32. @elle_mccann TAKE-HOME SKILL: STAKEHOLDER MAPPING A TOOL FOR ● IDENTIFYING THE ORGANIZATIONS AND INDIVIDUALS YOU NEED TO CONNECT WITH TO BUILD GENUINE RELATIONSHIPS AROUND (OPEN) DATA ● HIGHLIGHTING WHO IS ALREADY ENGAGED ● DETERMINING WHICH RELATIONSHIPS TO BEGIN TO DEVELOP FIRST (AKA YOUR SUPER TEAM)
  33. 33. LET’S GET TO WORK! @elle_mccann
  34. 34. *ACTIVITY TIME* @elle_mccann
  35. 35. *ACTIVITY TIME* Get to know your group! Please share…. ➔ Your name ➔ Your city (or where you’re coming from) ➔ A project you’re working on that you want to generate more public engagement with @elle_mccann
  36. 36. *ACTIVITY TIME* ➔ Pick one project from your group ➔ Freeform list who’s involved in making the project happen now ➔ Individuals’ names ➔ Organizations ➔ Departments ➔ Agencies ➔ Whatever @elle_mccann
  37. 37. *ACTIVITY TIME* ➔ Add to your list: who is this project for? @elle_mccann
  38. 38. *ACTIVITY TIME* ➔ Who is this project REALLY for? Add names/orgs/people who… ➔ have direct lived or work experience related to your project ➔ have a stake in the outcomes of your work ➔ are already working on this issue ➔ are working on or involved in overlapping or intersecting issues ➔ will be affected by the work you do (explain diff between having a stake (teachers) and being affected by (students)) @elle_mccann
  39. 39. CHECK IN @elle_mccann
  40. 40. You can’t be everything to everyone. @elle_mccann
  41. 41. Step 3: Identify potential relationships @elle_mccann
  42. 42. Potential relationships ● PARTNERS (orgs and individuals that can help boost the signal of your work, get you access to resources and people’s attention through either simple affiliation or activity) ● COLLABORATORS (orgs and individuals that will play more active, hands-on roles throughout the development process and after, in evaluation and iteration) ● CONNECTORS (orgs and individuals that will help you evaluate your list of stakeholders, bring the right folks to the table, and help spread the work or help you gather resources through communications and outreach at different points in the process) ● TESTERS (orgs and individuals who can guide, gutcheck, prioritize, and help evolve the work)@elle_mccann
  43. 43. Step 5: Outreach @elle_mccann
  44. 44. ● Who do I have direct connections to on this list? ● Who are the obvious leaders (orgs and individuals)? ● Who is it hard for me to see that I might have missed? ● Who has influence (power, money, press attention) in this work already—and who doesn't but should? ● How diverse is this list? (Think about age, geographic representation, race, gender, class…) ● What does it mean to prioritize one organization’s involvement over another? ● Who can help me bring these people together? Step 4: Reflection & Iteration @elle_mccann
  45. 45. Step 4: Reflection & Iteration* *Extra points for asking for help! ● Who do I have direct connections to on this list? ● Who are the obvious leaders (orgs and individuals)? ● Who is it hard for me to see that I might have missed? ● Who has influence (power, money, press attention) in this work already—and who doesn't but should? ● How diverse is this list? (Think about age, geographic representation, race, gender, class…) ● What does it mean to prioritize one organization’s involvement over another? ● Who can help me bring these people together? @elle_mccann
  46. 46. ➔ Meeting partners and other constituents where they are. (public festivals are underutilized engagement & education infrastructure) ➔ Building reciprocal relationships (show up for others as you would have them show up for you) ➔ Creating a diverse chain of activities (for the love of g-d don’t just do hackathons; remember to focus on “who”!) Gear outreach activities to…. @elle_mccann <3 Sustainable Engagement 201
  47. 47. OUR GOAL ISN’T TO ENGAGE ONLY THOSE WHO KNOW ABOUT OPEN DATA OR CALL OPEN DATA “OPEN DATA”. OUR GOAL IS TO BUILD MUTUALLY BENEFICIAL RELATIONSHIPS THAT ACTIVELY CELEBRATE AND VALUE PUBLIC KNOWLEDGE. @elle_mccann
  48. 48. @elle_mccann mccannl@newamerica.org buildwith.org ENGAGE! You don’t have to invent a new way of relating to people for open data. You have to plug into how and where they are already relating and

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