My Digital Strategy

1. Social Media
and Barnes
and Nobles
Michelle McKernan

2. How to Reach and Maintain an Audience
• Specify and target certain age groups with certain products
• Advertisements based on those age groups with those products
• Becoming more personalized with the clientele

3. What we have to face and fix

4. My Plan of Action
Group A Personalize Emails
•Create a survey to figure out the links between consumers
and the products
•Based on those findings create advertisements relevant to
what the costumers want to see
Group B Form a team of Social Media Personnel
•Form a team where individual members write and post
towards specific clientele
Group C Stay a step ahead
•Based on what our consumers would like to see, predict and
advertise future products
•Create a revolving clientele that looks to us for their needs

5. Why Surveys?
• Surveys let the people feel like their input
and voice matters
• Email surveys are inexpensive and help
gather intel on our customers
• With the help of the customers answers,
we’ll be able to have more cost effective and
relative advertisements

6. Gather Data from
Consumer Surveys
Based on Data separate
personnel into different
teams
Consumers share to their
networks
Revenue and consumers
go up
Begin producing
advertisements based on
consumer interests

7. The Team
Team Member 1 Team Member 2 Team Member 3
Consumer
1
Consumer
2
Consumer
3
Their Networks

8. How to Keep our Edge
Announcement
of new book
Announcement
of release date
Book becomes
available

9. Thank You