3. Research and Listening
35-44 year old target audience
73% spectators 54% joiners
Varying search volume shows opportunity for year round
success
Positive reputation
Adapted to groundswell
4.
5.
6.
7. Objectives and Goals
Use talking objective and groundswell to spread messages
Extend current marketing initiative to more interactive
channels
Energize enthusiastic and loyal customers
Listen to groundswell
Extend our reach further
8.
9.
10. Goals
Improve communication
Increase engagement
35-44 target audience
Goal is to increase awareness and reach of Flippin Good
Cookies
11. Goals
Use social media platforms
Energizing posts = further reach
Hosting a celebrity autograph signing
12. Objectives
To acquire 300 new fans on Facebook by the end of the campaign and
to engage with 200 followers through direct messages, re-tweets and
replies.
To have 100 new Twitter followers and engage followers through
retweets, hash tags and replies.
To create a YouTube video promoting the event we are hosting with
Maurice Jones Drew.
To update the blog with more energizing elements and connect with
at least 50 members of the target audience to ensure feedback and
suggestions.
13. Strategies
Forward-focused, viral campaign including viral marketing
Promote engagement with target audience
Directly target audience
Want audience to carry the messages in a fun, engaging way
Company is more than just a catering company
15. Strategies
Social media platforms- will include consistent, relevant,
info
Help to engage our target audience
Event will help engage & increase traffic to sites
16. Tactics/Technology
Facebook-Twitter-MySpace
Autograph signing with star running back Maurice Jones-Drew of the
Jacksonville Jaguars ( Free autotographed football with any cookie
purchase) at the Hilton.
5 employees will be sent to promote the event and hand out
promotional cards around the northeast area. Malls, Everbank Field,
Colleges etc..
#JONESDREWCOOKIES
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