This document outlines an agenda for a workshop on startup valuation and performance evaluation. It includes an introduction, roadmap of topics to be covered such as developing thinking points for assessing startups and clarifying funding models. It outlines learning objectives covered so far and upcoming topics. It describes group exercises where participants will discuss challenges evaluating their startup's performance and determining which tools to use. Examples are provided and a group presentation schedule is outlined. Supporting project materials will be published after the workshop.

1. MICHAL GROMEK
RESEARCHER ON FINTECH
#SE.LINKEDIN.COM/IN/MGROMEK
1320 ENTREPRENEURSHIP AND OPPORTUNITY
15TH OF FEBRUARY 2017
STARTUP VALUATION
PROJECT -
UPDATE

2. GRAB YOUR PHONES
MENTI.COM
105341 > RESULTS

3. TODAY'S ROADMAP
DEVELOPMENT OF THINKING
POINTS TO ACCESS STARTUP
COMPANIES FROM OUR PROJECT.
PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
DEVELOPMENT OF POTENTIAL
STRATEGIES AND CLARIFICATION
OF FUNDING MODELS.

4. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
1320 ENTREPRENEURSHIP AND OPPORTUNITY
YOU HAVE
LEARNED SO FAR
DIFFERENT FUNDING PROVIDERS (BUSINESS ANGELS)
DIFFERENT FUNDING STAGES (PRE-SEED > IPO)
DIFFERENT VALUATION METHODS
DIFFERENT TYPES OF CROWDFUNDING AS FUNDING AND MARKETING
METHODS
LEVERAGING TRUST AND REPUTATION TO GROW COMPANIES
UPCOMING:
STARTUP ASSESSMENT
DIFFERENT BUSINESS MODELS.

5. IMPLEMENTATION
YOUR RECOMMENDATION
PROJECT
PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
STARTUP EVALUATION
CURRENT
PERFORMANCE
FUTURE
PERFORMANCE
(THINKING POINTS)

6. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
INDIVIDUAL
2 MINUTES
HOW DO YOU EXPLORE YOUR PERFORMANCE
STARTUPS PERFORMANCE?
WHICH TOOLS OR WEBSITE, HAVE YOU USED?
WHAT DID YOU WANT TO FIND OUT?

7. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
GROUP TASK
10 MINUTES
WHAT DO YOU STRUGGLE WITH AT THE
CURRENT STAGE?
WHAT DO YOU REALLY INTEND TO FIND
OUT ABOUT YOUR STARTUP AND WHY
DOES IT MATTER? (INTERNAL )
WHICH TOOLS HAVE YOU USED?

8. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
30 SECONDS 1.5 MINUTE
WHICH
PROBLEM
DOES YOUR STARTUP
SOLVE
WHAT
CHELLANGES
HAVE YOU
ENCOUNTERED?
PRESENT: EXTENSIVE
PRIOR KNOWLEDGE REQUIRED
NAME THE NAME OF THE STARTUP?
WHY IS IT NOT A UNICORN YET?
WHAT ARE YOUR NEXT STEPS?
WHY IS IT IMPORTANT TO RECEIVE
THIS INFORMATION?

9. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
EXAMPLE
WIFI PIE'S STARTUP - WANTS THE USERS TO BE ABLE TO
DOWNLOAD PIE FROM THE INTERNET
THE COMPANY WAS ACTIVE ON THE MARKET FOR TWO
YEARS SO WE CHECKED ALLABOLAG. SE (WE PAID FOR
THE FULL REPORT).
WE STRUGGLE BECAUSE WE DON'T KNOW FROM WHERE
THE ONLINE TRAFFIC COMES FROM ON THE WEBSITE AND
WHICH ONLINE MARKETING TOOLS WE SHOULD
RECOMMEND? HOW SHOULD WE ASSESS THE MARKET?
THIS IS WHY THE COMPANY IS NOT A UNICORN
WE DON'T KNOW WHICH VALUATION METHOD
IS THE BEST TO FIT OUR CHALLENGE

10. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
10
MINUTES

11. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
5
MINUTES

12. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
1
MINUTE

13. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
EXAMPLE
WIFI PIE'S STARTUP
ONLINE MARKETING - WE RECOMMEND YOU TO ASK THE
STARTUP TO PROVIDE YOU THE DATA SOURCES FROM
GOOGLE ANALYTICS, SO YOU WILL BE ABLE TO TRACK
THE TRAFFIC. ALTERNATIVELY IT MIGHT MAKE SENSE TO
PERFORM LINK TRACKING ON THEIR CAMPAIGNS.
WHEN IT COMES TO THE VALUATION THAN WE
RECOMMEND TO WORK WITH DISCOUNT CASH FLOW
BECAUSE OF ...
WHEN IT COMES TO MARKET ANALYTICS, THAN BCG HAS
JUST PUBLISHED A REPORT ON WIFE PIE INDUSTRY, LINK
HERE.

14. LEARNING FROM YOUR PEERS
ONE GROUP WILL PRESENT FOR 2 MINUTES
SECOND GROUP WILL SEND IN THEIR
PROPOSAL HOW THEY WOULD RESOLVE
THIS CHALLANGE?
UP TO ONE PAGE, AT LEAST TWO IDEAS
CHALLANGE WITH YOUR RESOANING
WHY THIS SHOULD HELP.
SEND VIA PORTAL, PLUS VIA EMAIL TO
ANOTHER GROUP MEMBERS (NOT TO ME :)
ALL SOLUTIONS WILL BE PUBLIC TO OTHER
GROUPS.
FRIDAY 16TH, 9 PM DEADLINE
GROUP 5

15. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
PRESENTATION SCHEDULE
GROUP 19
GROUP 1
GROUP 18
GROUP 3
GROUP 17
GROUP 4
GROUP 16
GROUP 5
GROUP 15 GROUP 6
GROUP 14
GROUP 7
GROUP 13
GROUP 8
GROUP 12
GROUP 9
GROUP 10GROUP 10
GROUP 11
1 2

16. MICHAL GROMEK
RESEARCHER ON FINTECH
#SE.LINKEDIN.COM/IN/MGROMEK
1320 ENTREPRENEURSHIP AND OPPORTUNITY
15TH OF FEBRUARY 2017
SUPPORTING
PROJECT MATERIAL
WILL BE PUBLISHED
ON FRIDAY :)
THANK YOU FOR TODAY