Funding Rounds: Pre-seed, Seed, Micro-seed, Round A, Round B, Round C, Mezzanine funding, Initial Public Offering (IPO), Public Funding. Friends & Family, Business Angel, Donation-based Crowdfunding, Reward-based Crowdfunding, Equity-based Crowdfunding, Crowdlending, Real-estate Crowdfunding. Potential questions from investors, Key performance index

1. SHORT MBA GUIDE
TO STARTUP FINANCE
#WHAT INVESTORS LOOK FOR?
#HOW MUCH FUNDING DO I TAKE IN?
#WHAT ARE FUNDING ROUNDS?
# DIGITAL VENTURE FUNDING:
> INITIAL COIN OFFERING
> TYPES OF CROWDFUNDING
MICHAL GROMEK
RESEARCHER ON FINTECH & CROWDFUNDING
#SE.LINKEDIN.COM/IN/MGROMEK
CENTER FOR STRATEGY AND
COMPETITIVENESS (CSC)
FEBRUARY 8TH 2018 - EXECUTIVE MBA SESSION

2. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
ADAPTED FROM J.MULLINS
IN 20 SECONDS
OUR SESSION SHOULD HELP YOU AVOID IMPENDING DISASTERS
WITH TAKING IN FUNDING INTO YOUR COMPANIES BEFORE YOU
PITCH YOUR IDEAS AND CREATE BUSINESS PLANS.
IT SHOULD HELP YOU TO ORGANISE YOUR KNOWLEDGE IN:
- SOURCES OF FUNDING
- ACTORS PROVIDING FUNDING
- TIMES AND FORMS TO TAKE IN FUNDING
- UNDERSTAND THE DIGITALISATION OF FUNDING
(CROWDFUNDING, INITIAL COIN OFFERING ETC.)
IT REVEALS THE SEVEN KEY ISSUES THAT INVESTORS EXAMINE
BEFORE THEY INVEST.
INTRIGUED? LET US START :)

3. WHERE I AM REALLY FROM?
HOW TO PRONOUNCE MY NAME?
Researcher on FinTech & Crowdfunding focuses on investors decision
making within ECF.
(D. Marketing & Strategy, Center for Strategy and Competitiveness)
Former Head of International Financial Services - FundedByMe
Former Head of Country - Rocket Internet HQ in Berlin
Founding Member - European Youth Press (60k members)
One startup has been sold one went through reconstruction
Nominated for "Future Promise" by Stockholm Marketing Association
Working on a travel & cookbook
MICHAL GROMEK

4. ANTICIPATED STRUCTURE
OF THE SESSION
FUNDING
READINGS
TIME
OF
FUNDING
TYPES
OF
FUNDING
TYPES
OF
INVESTORS
STARTUPS
HOW CAN WE APPLY
THIS KNOWLEDGE IN OUR STARTUP?
SLIDES WITH
YOUTUBE LINKS
TO INVESTIGATE FURTHER

5. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
DOES 'YOUR STARTUP'
NEED TO TAKE IN FUNDING?
IN CASE OF YES ...
HOW MUCH?
FROM WHOM (BA, VC; CROWDFUNDING)?
WHEN?
WHAT FOR?
WHAT DOES THE STARTUP OFFER IN RETURN?
(EQUITY, DEBT ...)
DO YOU RECOMMEND TO TAKE IN MORE FUNDING?
IN CASE - NO
DO YOU RECOMMEND TO TAKE FUNDING? (SEE ABOVE)
DO YOU AGREE WITH NOT TAKING IN FUNDING, WHY?
INDIVIDUALLY.
PLEASE REFLECT?

6. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
FUNDING YES / NO
WHICH TYPE OF FUNDING?
HOW MUCH?
WHAT FOR?
WHEN?
5 MINUTES
EXCHANGE WITHIN YOUR TEAM
AGREE ON COMMON OPINION
BE READY TO SHARE

7. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
GROUP 8
GROUP 10
HOW TO ACHIEVE AN
EXAMPLE FUNDING
PATHWAY?
SOURCE: https://www.crunchbase.com/organization/airbnb/funding-rounds (ACCESSED 15.02.2017)

8. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (MODEL)

9. CLICK HERE FOR VIDEO EXPLANATION
PRE-SEED FUNDING
FRIENDS, FAMILLY (AND "FOOLS"), BUSINESS ANGELS, PUBLIC FUNDING LIKE ALMI,
REWARDS BASED CROWDFUNDING, STING
PRE - SEED FUNDING - I HAVE AN IDEA
WHO IS PROVIDING PRE-SEED FUNDING?
WHICH STAGE OF DEVELOPMENT, SIZE AND PURPOSE
EARLIEST STAGE, DESIGN OF THE PRODUCT, PROVISION OF MARKET FIT, CREATION
OF THE COMPANY.

10. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (STAGES OF FUNDING)
PRE-SEED FUNDING
SEED FUNDING
FOR MORE INFORMATION WATCH OUR PRESENTATION FROM LAST WEEK - LINK

11. CLICK HERE FOR VIDEO EXPLANATION
ABOUT SEED FUNDING
BUSINESS ANGELS, EQUITY CROWDFUNDING, REWARD CROWDFUNDING,
PUBLIC FUNDING
SEED FUNDING - I HAVE A COMPANY
WHO IS PROVING SEED FUNDING?
WHICH STAGE OF DEVELOPMENT, SIZE AND PURPOSE
SIZE AROUND 230K EURO UP TO 2M EURO IN ORDER TO BRING THE PRODUCT TO
MARKET, SIGN FIRST BIG CONTRACTS, ADVERTISE TO THE PUBLIC

12. CLICK HERE FOR A VIDEO EXPLANATION
ABOUT STARTUP FUNDING
WE ARE NOW IN OUR C-SERIES SHARE ISSUE PROCESS AND CONSIDER 20M
INVESTMENT.
STAGES OF INVESTMENTS
WHAT DOES THE FOUNDER SAY TO YOU:
WHAT DOES THIS MEAN
THE COMPANY HAS AN SUCCESSFUL PROOF OF
CONCEPT, TEAM, EXPERIENCE IN RISING
FUNDING, SIGNIFICANT INVESTMENT AND
POTENTIAL SOME INT. EXPANSION

13. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (STAGES OF FUNDING)
PRE-SEED FUNDING
SEED FUNDING
SERIES A / SERIES B
FOR MORE INFORMATION WATCH OUR PRESENTATION FROM LAST WEEK - LINK

14. CLICK HERE FOR VIDEO EXPLANATION
ABOUT SERIES A FUNDING
BUSINESS ANGEL, EQUITY CROWDFUNDING, VENTURE CAPITAL (LATELY VC ARE
LESS LIKELY TO PROVIDE SERIES A FUNDING)
SERIES A - OPTIMISE PRODUCT & USER BASE
WHO IS PROVIDING SERIES A FUNDING
WHICH STAGE OF DEVELOPMENT, SIZE AND PURPOSE
SCALING THE PRODUCT, EXPLORING THE TRUE MARKET FIT, INTRODUCTION OF
NEW FEATURES. IN THE PAST THE MEDIAN HAS BEEN AROUND 7M EURO. IT WENT
UP SIGNIFICANT IN RECENT YEARS TO 6.5 M-14M EURO
> INTERESTING CASE: AGGREGATE MEDIA - EQUITY FOR ADVERTISEMENT SPACE.

15. EXAMPLE OF AN VENTURE THAT RAISED SERIES B
VENTURE CAPITAL, (THAT SPECIALISE IN LATER STAGE FUNDING) INSTITUTIONAL
INVESTORS, HEDGE FUNDS FUND REPRESENTATIVES
SERIES B - "B" IS FOR BUILD
WHO IS PROVIDING SERIES B FUNDING?
WHICH STAGE OF DEVELOPMENT, SIZE AND PURPOSE
THE STARTUP HAS A WORKING BUSINESS MODEL AND WOULD LIKE TO EXPEND ITS
REACH. IT RECEIVES SIGNIFICANT TRACTION AND HAS A TRACK OF RECORD. THE
COMPANY RAISES FUNDING FOR NEW TEAM MEMBERS, FURTHER EXPANSION.
SIZE: USUALLY 7M+ EURO

16. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (STAGES OF FUNDING)
PRE-SEED FUNDING
SEED FUNDING
SERIES A / SERIES B
SERIES C
FOR MORE INFORMATION WATCH OUR PRESENTATION FROM LAST WEEK - LINK

17. EXAMPLE OF AN VENTURE THAT RAISED SERIES C
200M USD
VENTURE CAPITAL, INSTITUTIONAL INVESTORS, HEDGE FUNDS
FUND REPRESENTATIVES
SERIES C (D, E, F... )
HOW IS PROVIDING SEED FUNDING
WHICH STAGE OF DEVELOPMENT, SIZE AND PURPOSE
ACCELERATION BEYOND SERIES B, ACQUISITION OF COMPETITORS
OR PARTNERS, INTERNATIONALISATION. INVESTOR INJECT MONEY INTO
SUCCESSFUL BUSINESSES WITH THE
GOAL TO AT LEAST RECEIVE THE DOUBLE AMOUNT BACK.
KEYWORDS:
COMPETETIVE ADVANTAGE, MERGER
AND SYNERGISTIC PARTNERSHIP

18. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (STAGES OF FUNDING)
PRE-SEED FUNDING
SEED FUNDING
SERIES A / SERIES B
SERIES C
FOR MORE INFORMATION WATCH OUR PRESENTATION FROM LAST WEEK - LINK

19. WATCH A VIDEO ON MEZANINE FUNDING
IS A TERM WHEN A COMPANY DECIDES TO "GO PUBLIC" AND TO OFFER
THEIR SHARE ON A STOCK EXCHANGE- CLICK HERE FOR A VIDEO
EXPLANATION.
POSSIBLE SCENARIOS FOR YOUR STARTUP
PROJECT (BUT LESS LIKELY:))
IPO - INITIAL PUBLIC OFFERING
MEZANINE FUNDING
FUNDER IS OBTAINING A LOAN WITHOUT A COLLATERAL (AN
MOVABLE OR NONE MOVABLE ASSET THAT BACKS UP THE LOAN.
IN CASE OF A DEFAULT THE LENDER CONVERTS HIS DEBT INTO
SHARES. - CLICK HERE FOR A VIDEO EXPLANATION.
USUALLY USED WITH A TRACK RECORD AND REPUTATION USED
OFTEN TO PERFORM AN IPO. TYPICAL INTREST IS SOMEWHERE
BETWEEN 10% AND 22%

20. COMPREHENSIVE VIDEO EXPLENATIONAL
OF CONVIRTABLE LOAN
A COMPANY ISSUES A LOAN TO LENDERS AND AT A SPECIFIC DATE THE
INVESTORS CAN DECIDE IF THEY WOULD LIKE TO RECEIVE THEIR DEBT
REPAID OR CONVERT IT TO OWNERSHIP IN THE COMPANY.
LENDERS USUALLY RECEIVES A DISCOUNT RATE TO CONVERT INTO
VALUATION AT A LATER STAGE.
POSSIBLE SCENARIOS FOR YOUR STARTUP
PROJECT (BUT LESS LIKELY:))
COVERTABLE LOANS: (DEBT)
BRIDGE FINANCING (FORM OF CONVERTABLE DEBT)
IS A LOAN THAT CONVERTS TO EQUITY
THE INVESTOR CAN DECIDE ON THE TRIGGER POINT IF THE
LOAN WITH THE DISCOUNT SHOULD BE CONVERTED
ACCORDING TO AN OLD POST MONEY VALUE OR A NEW
PREMONEY VALUATION FOR NEXT ROUND.
WATCH A VIDEO ON BRIDGE FINANCING

21. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (WHAT DO YOU PITCH)
TEAM
VISION
MISSION
TRIGGER EMOTIONS
REPUTATION
INSTITUTIONAL FUNDING
HEDGE FUNDS
PUBLIC FUNDING
REWARD BASED
CROWDFUNDING

22. Picture:https://flic.kr/p/drV3LQ
STARTUP FINANCING CYCLE (WHAT DO YOU PITCH)
TRACK RECORD
PATENT APPLICATION
TRACTION
RETENTION
DATA, DATA, DATA
INSTITUTIONAL FUNDING
HEDGE FUNDS
PUBLIC FUNDING
PUBLIC FUNDING

23. FRIENDS FAMILLY FOOLS
THEY JUST FUNDING, DON'T HOPE FOR STRATEGY TIPS
CAN BE A NIGHTMARE TO DEAL WITH THEM - SO FAR LITTLE
BUSINESS S EXPERIENCE (IT WAS FOR ME)
IN CASE BUSINESS FAILS THEY CAN TAKE IT PERSONALLY
DOWNSIDES
COMMUNICATE RISK CLEARLY
HAVE A SHAREHOLDER AGREEMENT
DON'T ASK FOR MONEY THAT THEY CAN NEED
TIPS:
UPSIGHTS
USE YOUR REPUTATION
DON'T CHECK CREDIBILITY
LESS BURACRATIC

24. BUSINESS ANGELS
BUSINESS ANGEL CAN BE STRONG INDIVIDUALS, AND SOME GOT
WEALTHY BECAUSE OF LUCK AND NOT NECESSARY EXPERIENCE.
SOME BUSINESS ANGELS LIKE TO HAVE MORE CONTROL THAN
WHAT FOUNDER ARE WILLING TO GIVE.
DOWNSIDES
SPEAK TO FOUNDERS OF COMPANIES WHERE BA'S
HAS INVESTED INTO. REVIEW THE BA'S
PERFORMANCE IN YOUR SECTOR
TIPS:
UPSIGHTS
INVEST ON EARLY STAGE, LIKE TO TAKE RISK
CAN OPEN DOORS WITH THEIR INFORMAL NETWORK
MONEY IS NOT A LOAN (USUALLY)
BUSINESSES OPERATE LONGER AND HAVE A HIGHER RATE OF RETURN
LINK TO HOW TO RAISE MONEY FROM ANGEL INVESTORS (PLEASE SKIP FIRST 12 MINUTES)

25. VENTURE CAPITAL
LONG DUE DILLENGENCE PROCESS
TENDENCY 95% DISCOUNTED VALUATION METHOD
STRONG PERSONALITIES
SINCE 2009 > USUALLY LATE STAGE FINANCE (SERIES A+)
DOWNSIDES
UNDERSTAND HOW VC WORKS (PRESENTATION BELOW)
REVIEW WHEN THEY HAVE BEEN RAISING MONEY
AND IS THERE OWN PERFORMANCE
TIPS:
UPSIGHTS
MAYBE SMART MONEY
STRONG NETWORK
LONGTERM PARTNER 4.2% OF VC
EMPLOYEES ARE
FEMALE*
*SOURCE: http://fortune.com/2015/01/30/women-are-not-making-progress-in-male-
dominated-vc-world-data-shows/ (ACCESSED 20th OF JANUARY)
LINK TO HARVARD INNOVATION LAB ON HOW VC MAKE DECISION

26. OTHER FORMS:
CREDIT CARS, OVERDRAFTS = EXPENSIVE
INFORMAL DEBT
EQUITY INVESTMENT (ALMI INVEST)
DEBT AT AROUND 6%-10% (ALMI)
COLLATERAL GUARANTEE
EUROPEAN FUNDING (FRAMEWORK7)
VINNOVA (GRANTS
GRANTS GOVERNMENT
CAN BE VERY TIME-CONSUMING ADMINISTRATION
MIN. SIX MONTHS
LINK TO THE INITIATIVE OF THE EU COMMICION ON STARTUPS

27. INITIAL COIN OFFERING
TECHNICALLY POSSIBLE INSTANTLY BUT STILL YET
A REGULATORY CHALLENGE.
DOWNSIDES
REFLECT ON THE DIFFERENCES BETWEEN EQUITY CROWDFUNDING, TRADITIONAL
SHARE ISSUE PROCESS, IPO VS EXTERNAL FUNDING. CHECK THE STATUS IN YOUR
JURISDICTION
TIPS:
UPSIGHTS
-POSSIBILITY TO REPLACE THE TRADITIONAL SHARE ISSUE
PROCESS WITH THE CREATION OF THE OWN CRYPTOCURRENCY
THAT CAN BE IMMEDIATELY TRADED BY THE PUBLIC.
KODAK COIN HAS RAISED 200M USD
A GUIDE TO GUIDE INITIAL COIN OFFERING (MAS SINGAPORE)

28. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
Crowdfunding is the
accumulation of small
investments in individual
projects by
a large number of individuals
(“the “crowd”) with the help
of the internet or social
networks (De Buyer et al.,
2012)
DEFINITION:

29. CURRENT TYPES OF CROWDFUNDING
DONATIONBASEDCROWDFUNDING
REWARDBASED CROWDFUNDING
LENDINGBASEDCROWDFUNDING
REALESTATECROWDFUNDING
C2B/B2B LENDING
CROWDFUNDING
EQUITYBASED CROWDFUNDING

30. CURRENT TYPES OF CROWDFUNDING
YOU BACK UP
PROJECT AND
EXPECT NOTHING
IN RETURN.
DONATION REAL ESTATE
COLLECTS
FUNDING FOR
CONSTRUCTION
OF A REAL ESTATE
EQUITY
PARTIES ARE
BUYING SHARES
FROM A LTD.
(AB IN SWEDEN)
CROWD BACKS
UP A PROJECT
AND EXPECTS
A REWARD IN
RETURN.
PLATFORM
FACILITATES
LENDING BETWEEN
DIFFERENT
PARTIES
PARTIES ARE
SEEKING
FUNDING USING
THE
PLATFORM
REWARD LENDING C2C / C2B / B2B LENDING

31. CURRENT TYPES OF CROWDFUNDING
YOU BACK UP
PROJECT AND
EXPECT NOTHING
IN RETURN.
DONATION REAL ESTATE
COLLECTS
FUNDING FOR
CONSTRUCTION
OF A REAL ESTATE
EQUITY
PARTIES ARE
BUYING SHARES
FROM A LTD.
(AB IN SWEDEN)
CROWD BACKS
UP A PROJECT
AND EXPECTS
A REWARD IN
RETURN.
PLATFORM
FACILITATES
LENDING BETWEEN
DIFFERENT
PARTIES
PARTIES ARE
SEEKING
FUNDING USING
THE
PLATFORM
REWARD LENDING C2B / C2B / B2B LENDING

32. REWARD BASED CROWDFUNDING
REWARD
IDEA
THERE IS A
CONNECTION TO
THE CROWD
THE
ENTREPRENEUR
S TEAMS TRUST
AVERAGE FUNDING ROUND: LESS THAN 9.5K EURO

33. REWARD BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)

34. REWARD BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)

35. EQUITY BASED CROWDFUNDING
REWARD
EQUITY
THERE IS A LTD
COMPANY
THERE IS A
VALUATION
TRUST /
REPUTATION
WHAT IS THE EXIT
STRATEGY?
AVERAGE FUNDING ROUND ON ONE OF SE PLATFORMS - 65K EURO
SOURCE: https://www.fundedbyme.com/(accessed5.2.2017,note:justasindicatorasnotallofthecompanieshavebeenequitycampaigns)

36. EQUITY BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)
Source: https://www.fundedbyme.com/en/campaign/7707/the-fox/?type=e&p=v2 (ACCESSED 05.02.2017)

37. CROWDLENDING (C2B / P2P LENDING)
REWARD
EQUITY
LENDING
COMPANY
EXISTS FOR AT
LEAST 18
MONTHS
TRACK RECORD
COLLATERALS
AVERAGE LOAN SIZE (UK) 170K EURO, INVESTORS PORTFOLIO 20K EURO
SOURCE: HTTPS://WWW.FUNDINGCIRCLE.S/BLOG/PRESS/(ACCESSED05.02.2017)

38. CROWDLENDING
C2B / C2B / B2B LENDING
Source:https://toborrow.se/sv/projekt/respice-sweden-ab-2/ (Accessed 5th of February 2017)

39. WHAT MOTIVATES USERS
SOURCE: PROF KARIM LAKHANI, OPEN INNOVATION HOW CAN I USE THE CROWD, ESBRI 26.02.106
PICTURE: HTTP://BLOG.CROWDS.IO/WP-CONTENT/UPLOADS/2015/07/CROWDSOURCING-COMMUNITY-750X410.JPG
3.
PHILANTROPHY EXTERNAL
2.
(EXTRINSIC)
1.
INTRINSIC
(INTERNAL)

40. CAPITAL C - NOT ONLY FUNDING
AMBASSADORS
DOOR OPENERS
FREE PR
FANS
INFORMAL
NETWORK
TEST GROUP

41. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
1320
GROWTH OF STARTUPS
15
30
45
60
M
O
N
TH
1
M
O
N
TH
2
M
O
N
TH
3
M
O
N
TH
4
M
O
N
TH
5
M
O
N
TH
6
0

42. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
1320
DESIRED GROWTH KPI
5
10
15
M
O
N
TH
1
M
O
N
TH
2
M
O
N
TH
3
M
O
N
TH
4
M
O
N
TH
5
M
O
N
TH
6
20
0
1320
10% GROWTH PER MONTH

43. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
SOCIAL
MEDIA AS ASSET?
MORE ON SOCIAL
MEDIA VALUE
GROUP 16
GROUP 12
SOURCE: HTTP://TOMTUNGUZ.COM/USING-METRICS-TO-BUILD-COMMUNITIES/ (ACCESSED 15.02.2017)
SOCIAL VALIDATION METRICS - FACEBOOK FRIENDS, TWITTER
FOLLOWER - PROXIES OF TRUST AND RESPECT, USEFUL IN THE FIRST
STAGES OF GROWTH.
YES :)
ENGAGEMENT MATRIX- YOUTUBE VIEWS, APP DOWNLOAD. A POST
WITH 450 LIKES GIVES AN IMPRESSION OF A STRONG COMMUNITY.
KARMA MATRIX - RETWEETS, SHARES, FLAGS OF CONTENT. SHOWS
THE POTENTIAL OF THE NETWORK.
MORE ON SOCIAL
MEDIA VALUE

44. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
FOUNDERS
PREPARATION?
ASK ELEVATOR
PITCH QUESTIONS
GROUP 16
GROUP 12
SOURCE: HTTPS://WWW.FUNDEDBYME.COM/EN/CAMPAIGN/1061/FLIPPIN-BURGERS/?P=V2 (ACCESSED 15.02.2017)
WHAT PROBLEM (OR WANT) ARE YOU SOLVING?
WHAT KINDS OF PEOPLE, GROUPS, OR ORGANIZATIONS HAVE THAT
PROBLEM? HOW MANY ARE THERE, WHERE ARE THEY, WHAT DO
THEY DO ABOUT IT NOW?
HOW ARE YOU DIFFERENT?
WHO WILL YOU COMPETE WITH? HOW ARE THEY DIFFERENT?
HOW WILL YOU MAKE MONEY?
HOW WILL YOU MAKE MONEY FOR YOUR INVESTORS?
HOW FAST CAN YOU GROW YOUR BUSINESS? CAN YOU SCALE UP
VOLUME WITHOUT PROPORTIONAL SCALING UP HEADCOUNT?
WHAT’S PROPRIETARY? WHAT ARE YOU GOING TO DO TO DEFEND
THAT?
WHAT TRACTION HAVE YOU MADE?
WHAT MILESTONES HAVE YOU MET?
HOW ARE YOU GOING TO GET THE WORD OUT?
HOW ARE YOU GOING TO CLOSE SALES?
HOW ARE YOU GOING TO GET STARTED?
HOW ARE YOU GOING TO SPEND INVESTORS’ MONEY?
WHAT MAKES YOUR TEAM SUITED FOR THIS BUSINESS?

45. TO MUCH OF THE FUNDING
DECREASES THE SENSE OF
URGENCY AND FOCUS ON SALES
"WE DIDNT FEEL THE URGENCY TO
FOCUS ON SALES" - CEO FIKABOX
PLANNING FOR FUNDING
IS ONLY AS GOOD AS THE QUALITY OF YOUR BUSINESS FORECAST
TO SMALL FUNDING ROUND
(PERMANENT FOCUS ON
FUNDING -
"IT TOOK ME AROUND 70% OF
MY TIME TO FOCUS ON FINANCE"
- CEO TIMESULIN

46. WHAT IS REALLY NEEDED AND WHAT IS A LUXURY SCENARIO?
WHAT IS REALLY NEEDED
HOW WILL THE FUNDING REALLY BE USED?
WHAT SHOULD THIS BE USED FOR (BACKGROUND BIAS)
BUSINESS MAJORS - INTERNATIONALISATION
MARKETING - ONLINE OFFLINE MARKETING
PUBLIC RELATIONS - BIASED
ENGINEERING BACKGROUND - PRODUCT, PRODUCT, PRODUCT
YOU CAN PLAN AND CONTROL EXPENSES BY NOT REVENUE
PLEASE FOCUS ON SALES (!)

47. CONSERVE YOUR EQUITY THIS IS THE ONLY ASSET YOU HAVE.
WHAT SHOULD YOUR STARTUPS FOCUS ON
GET YOUR STRATEGY RIGHT FIRST.
FUNDING DETERMINE MIGHT DETERMINE YOUR STRATEGY
INVESTORS WILL BE CONCERNED WITH:
MARKET RISK
PRODUCT RISK
FINANCIAL RISK
WHAT IS HAPPENING IN THE FIELD
OF BUSINESS FIELD OF YOUR STARTUP?
MONEY IS THE SOLUTION, WHAT IS THE PROBLEM.
NEWS.GOOGLE.COM
HTTPS://TWEETDECK.TWITTER.COM/#
TRENDS.GOOGLE.COM

48. SHORT SUMMARY
VENTURE FUNDING IS NOT ONLY ABOUT
FUNDING BY PRIMARY ABOUT ADDITIONAL
NON-FINANCIAL BENEFITS.
CANNED SOLUTIONS DON'T EXIST AS EACH
VENTURE HAS DIFFERENT CHALLENGES
REFLECT ON YOUR NEEDS AND MATCH INVESTOR
TYPE.
CROWDFUNDING IS AN OLD PHENOMENON.
DIFFERENT TYPES OF CROWDFUNDING MATCH
DIFFERENT DEVELOPMENT STAGES.
IT PROVIDES A RANGE OF NON-
FINANCIAL BENEFITS TO COMPANIES.

49. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
FOUNDERS
PREPARATION?
ASK ELEVATOR
PITCH QUESTIONS
GROUP 16
GROUP 12
SOURCE: HTTPS://WWW.FUNDEDBYME.COM/EN/CAMPAIGN/1061/FLIPPIN-BURGERS/?P=V2 (ACCESSED 15.02.2017)
WHAT PROBLEM (OR WANT) ARE YOU SOLVING?
WHAT KINDS OF PEOPLE, GROUPS, OR ORGANIZATIONS HAVE THAT
PROBLEM? HOW MANY ARE THERE, WHERE ARE THEY, WHAT DO
THEY DO ABOUT IT NOW?
HOW ARE YOU DIFFERENT?
WHO WILL YOU COMPETE WITH? HOW ARE THEY DIFFERENT?
HOW WILL YOU MAKE MONEY?
HOW WILL YOU MAKE MONEY FOR YOUR INVESTORS?
HOW FAST CAN YOU GROW YOUR BUSINESS? CAN YOU SCALE UP
VOLUME WITHOUT PROPORTIONAL SCALING UP HEADCOUNT?
WHAT’S PROPRIETARY? WHAT ARE YOU GOING TO DO TO DEFEND
THAT?
WHAT TRACTION HAVE YOU MADE?
WHAT MILESTONES HAVE YOU MET?
HOW ARE YOU GOING TO GET THE WORD OUT?
HOW ARE YOU GOING TO CLOSE SALES?
HOW ARE YOU GOING TO GET STARTED?
HOW ARE YOU GOING TO SPEND INVESTORS’ MONEY?
WHAT MAKES YOUR TEAM SUITED FOR THIS BUSINESS?

50. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
FINTECH IN PRACTICE
REFLECT ON:
FORMS OF FUNDING PRESENTED TODAY;
TYPES OF INVESTORS;
TIMES OF FUNDING;
PRESENT TO THE CLASS THE MOST SUITABLE TYPES OF
FUNDING FOR YOUR "PROJECT VENTURE". EXPLAIN WHEN
WOULD IT BE GOOD TO TAKE IN WHICH TYPE OF FUNDING.
WORK IN YOUR
PROJECT GROUPS.
PRESENTATION PER
GROUP 5 MINUTES
- PREPARATION TIME
30 MINUTES
START AT PRESEED STOP AT ... SERIES C
ARGUE FOR / AGAINST AN IPO

51. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
30MINUTES

52. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
20MINUTES

53. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
10MINUTES

54. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
5MINUTES

55. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
2MINUTES

56. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
1MINUTES