The document discusses customer-funded revenue models and how founders should match their company's goals and growth plans. It provides examples of different crowdfunding models like reward-based, equity-based, and lending-based crowdfunding. The key messages are to choose a company goal before selecting a business model, consider customer-funded models for insights, and leverage customers as ambassadors, testers, and business developers to confirm product-market fit.

1. CAPITAL. CUSTOMERS.
CUSTOMER FUNDED
REVENUE MODEL.
MICHAL GROMEK
#SE.LINKEDIN.COM/IN/MGROMEK
FOUNDER INSTITUTE MENTORING SESSION
ON REVENUE MODELS.
FOR:

2. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
GOOD TO SEE YOU
Founders usually don't match the anticipated type
of the revenue model, with a particular growth
speed and customer acquisition model.*
// Sokrates

3. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
GOOD TO SEE YOU
Founders usually don't match the anticipated
type of the revenue model, with a particular
growth speed and customer acquisition model.*
* Placing the name of a death greek philosopher increases always trustworthiness of the quote by 300%
// Sokrates

4. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
WHAT IS THE GOAL OF YOUR COMPANY?
HAVE YOU MATCHED THE FOUNDING AND GROWTH
TYPE WITH GOAL OF YOUR COMPANY?
HOW LONG IS YOUR RUNWAY?
HOW BIG IS YOUR NETWORK (OR CUSTOMER SIZE)?
FOOD FOR THOUGHTS:

5. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
WHAT IS THE GOAL OF YOUR COMPANY?
FOOD FOR THOUGHTS:
I WOULD LIKE TO SELL THE COMPANY ASAP
TO INVESTORS AND CAPITALISE ON THE EARNINGS
I WOULD LIKE THE COMPANY TO PAY BONUSES
TO ME AND MY GRAND CHILDREN
I WOULD LIKE THE COMPANY TO DO AN
INITIAL PUBLIC OFFERING WITHIN FIVE YEARS
I WOULD LIKE THE COMPANY TO DO AN
INITIAL COIN OFFERING WITHIN THREE YEARS

6. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
WHAT IS THE GOAL OF YOUR COMPANY?
FOOD FOR THOUGHTS:
I WOULD LIKE TO SELL THE COMPANY ASAP
TO INVESTORS AND CAPITALISE ON THE EARNINGS
I WOULD LIKE THE COMPANY TO PAY BONUSES
TO ME AND MY GRAND CHILDREN
I WOULD LIKE THE COMPANY TO DO AN
INITIAL PUBLIC OFFERING WITHIN FIVE YEARS
I WOULD LIKE THE COMPANY TO DO AN
INITIAL COIN OFFERING WITHIN THREE YEARS

7. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
EXAMPLE
WHAT IS A DREAM GROWTH
RATE FOR A MULTISIDED PLATFORM
(ONLINE MARKETPLACE) IN THE PREE-SEED
AND SEED OF B2C AND C2C IN %?

8. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
EXAMPLE
15%
> USERBASE GROWTH
> CONVERSATION*
*INVESTORS WILL ASK ABOUT RETENTION QUICKER THAN YOU ANTICIPATE

9. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/

10. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
Souce: http://www.angelinvestmentnetwork.net/2011/09/chart-the-startup-financing-cycle/ (Accessed, December 6th 2018)
FOCUS FOR TODAY
FUNDING
SOURCES

11. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
HOW TO:
KNOW YOUR COMPETITORS> USERS
> SET THE BUSINESS AND REVENUE MODEL
CREATE A COMMUNITY
TEST THE PRODUCT
UNDERSTAND THE DEMOGRAPHICS OF YOUR
USERS, WHO CAN BECOME AMBASSADORS
RECEIVE FUNDING
>>> CUSTOMER FUNDED BUSINESS
& REVENUE MODEL

12. PICTURE: HTTPS://WWW.FLICKR.COM/PHOTOS/DICK-SIJTSMA/
Crowdfunding is the
accumulation of small
investments in individual
projects by
a large number of individuals
(“the “crowd”) with the help
of the internet or social
networks (De Buyer et al.,
2012)
DEFINITION:

13. CURRENT TYPES OF CROWDFUNDING
DONATIONBASEDCROWDFUNDING
REWARDBASED CROWDFUNDING
LENDINGBASEDCROWDFUNDING
REALESTATECROWDFUNDING
C2B/B2B LENDING
CROWDFUNDING
EQUITYBASED CROWDFUNDING

14. CURRENT TYPES OF CROWDFUNDING
YOU BACK UP
PROJECT AND
EXPECT NOTHING
IN RETURN.
DONATION REAL ESTATE
COLLECTS
FUNDING FOR
CONSTRUCTION
OF A REAL ESTATE
EQUITY
PARTIES ARE
BUYING SHARES
FROM A LTD.
(AB IN SWEDEN)
CROWD BACKS
UP A PROJECT
AND EXPECTS
A REWARD IN
RETURN.
PLATFORM
FACILITATES
LENDING BETWEEN
DIFFERENT
PARTIES
PARTIES ARE
SEEKING
FUNDING USING
THE
PLATFORM
REWARD LENDING C2C / C2B / B2B LENDING

15. CURRENT TYPES OF CROWDFUNDING
YOU BACK UP
PROJECT AND
EXPECT NOTHING
IN RETURN.
DONATION REAL ESTATE
COLLECTS
FUNDING FOR
CONSTRUCTION
OF A REAL ESTATE
EQUITY
PARTIES ARE
BUYING SHARES
FROM A LTD.
(AB IN SWEDEN)
CROWD BACKS
UP A PROJECT
AND EXPECTS
A REWARD IN
RETURN.
PLATFORM
FACILITATES
LENDING BETWEEN
DIFFERENT
PARTIES
PARTIES ARE
SEEKING
FUNDING USING
THE
PLATFORM
REWARD LENDING C2B / C2B / B2B LENDING

16. REWARD BASED CROWDFUNDING
REWARD
IDEA
THERE IS A
CONNECTION TO
THE CROWD
THE
ENTREPRENEUR
S TEAMS TRUST
AVERAGE FUNDING ROUND: LESS THAN 9.5K EURO

17. REWARD BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)

18. REWARD BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)

19. EQUITY BASED CROWDFUNDING
REWARD
EQUITY
THERE IS A LTD
COMPANY
THERE IS A
VALUATION
TRUST /
REPUTATION
WHAT IS THE EXIT
STRATEGY?
AVERAGE FUNDING ROUND ON ONE OF SE PLATFORMS - 65K EURO
SOURCE: https://www.fundedbyme.com/(accessed5.2.2017,note:justasindicatorasnotallofthecompanieshavebeenequitycampaigns)

20. EQUITY BASED CROWDFUNDING
C2B / C2B / B2B LENDING
Source: https://www.fundedbyme.com/en/campaign/1061/flippin-burgers/?p=v2 (Accessed 5th of February 2017)
Source: https://www.fundedbyme.com/en/campaign/7707/the-fox/?type=e&p=v2 (ACCESSED 05.02.2017)

21. CROWDLENDING (C2B / P2P LENDING)
REWARD
EQUITY
LENDING
COMPANY
EXISTS FOR AT
LEAST 18
MONTHS
TRACK RECORD
COLLATERALS
AVERAGE LOAN SIZE (UK) 170K EURO, INVESTORS PORTFOLIO 20K EURO
SOURCE: HTTPS://WWW.FUNDINGCIRCLE.S/BLOG/PRESS/(ACCESSED05.02.2017)

22. CROWDLENDING
C2B / C2B / B2B LENDING
Source:https://toborrow.se/sv/projekt/respice-sweden-ab-2/ (Accessed 5th of February 2017)

23. CAPITAL C - NOT ONLY FUNDING
AMBASSADORS
DOOR OPENERS
FREE PR
FANS
INFORMAL
NETWORKS
TEST GROUP

24. SHORT SUMMARY
CHOOSE THE GOAL OF YOUR COMPANY
BEFORE YOU WILL CHOOSE THE BM AND RM.
CONSIDER A CUSTOMER FUNDED REVENUE
MODELS WHICH MIGHT PROVIDE UNIQUE
INSIGHTS TO YOUR PRODUCT.
LET YOUR CUSTOMERS BE YOUR PRODUCT-
MARKET FIT CONFIRMATION, YOUR
AMBASSADORS, YOUR BUSINESS DEVELOPERS
AND YOUR BUSINESS DEVELOPERS.
LINK TO A DOCUMENTARY MOVIE
LINK TO A CUSTOMER FUNDED BUSINESS MODEL TEDX
BOOK - CUSTOMER DRIVEN
REVENUE STREAMS, MODELS AND BUSINESS MODELS