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Understanding the importance of marketing and IT alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting well-established processes and embracing new, often radical, ideas around how separate teams can work together to deliver web experiences that match the sky-high expectations of the modern Internet user.
These slides explore:
Prescriptive advice to balance engagement & performance
Identification of problematic vendor technologies before they wreak havoc on your site
Proper strategy development to apply personalization based on user context
How IT and Marketers must work together to achieve faster and more profitable websites