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Facebook Success Stories
- 1. Facebook Success Stories MICHAEL SALVAS INTRO TO COMMUNICATION TECHNOLOGY
- 2. Facebook - Over 2 billion active users a day 83% 17% Female Users Women on Facebook Women not on Facebook 75% 25% Male Users Men on Facebook Men not on Facebook
- 3. - 300 million photo uploads per day - Average visit to Facebook lasts 20 minutes - Every 60 seconds over 500,000 comments are posted
- 4. - Taco Bell prepared for the usual decline in TV viewership in the summer by creating social media ads. - Partnered with media marketing agencies for its Facebook presence. - The goal = increasing brand awareness
- 5. Videos - Taco Bell used those agencies to create Facebook ads and video. - Using Facebook targeting tools.
- 6. Products - Taco Bell constantly introducing new menu items. - Reaching a massive audience as fast as possible.
- 8. San Jose Sharks - NHL expansion team in 1991. - Reached the playoffs in 18 out of their 25 season history. - Creating a brand is key to the organization being successful.
- 9. Social Media - Goal = increase ticket package sales - The team partnered with Fans Agency, a digital advertising agency to run its Facebook ads. -”Custom audiences” to attract those more prone to purchase tickets.
- 10. Tools Used Ads and videos using: Conversion Tracking Custom Audiences Lookalike Audiences
- 11. Infographics “Paid post” – promoting the upcoming schedule. “Paid post” – post game statistics.
- 12. 11 Game Packs •33x return on ad spend Half Season packages •13.5x on ad spend
Editor's Notes
- Facebook is one of the biggest social media sites With over 2 billion active users a day Females – 83% of women use FB. Males – 75% of men use FB. The demorgarphic of users stems from children all the way to the elderly Covers everyone unlike some media sites.
- Traffic on facebook is constant from people from all walks of life 300 million photo uploads perday
- Taco Bell – founded in 1962 Now has over 7,000 locations across the US First major Fast food brand to offer a 3 tier value menu and free drink refills
- Facebook targeting tools used to create videos not just for the broad facebook population but also certain demographics of people.
- Here are some posts from their Facebook promoting these new items Nacho Fries Taco Bell tortilla chips
- These are the results of Taco Bell’s Facebook ad campaign from 2015 In addition they had an increase in purchase intent
- Sharks have been successful on and off the ice In addition to the playoff stat they made it to the Stanley Cup finals in 2016 The Bay Area can be seen as a “non traditional” hockey market so creating a brand off the ice is important New teams from this era have seen struggles like Arizona, Florida, and Carolina – not something the Sharks have really ever had to deal with
- Increasing ticket package sales especially in their 11 game packages and half-season packages They used photos in the ads that would attract fans such as goal celebrations and fans in the crowd celebrating
- Conversion tracking encourages people to go to your website to make a purchase, take a poll, or just browse Custom audiences – connecting with current fans or another specific type of user Lookalike audiences – connects you with people who are more likely to respond to your ads The whole object to a social media presence is to “score” with the audience
- Used customer profile data from SAP marketing – company that manages business operations and customer relations As seen here SAP in advertised in Facebook posts and used SAP is also the sponsored name of the arena there – SAP Center
- -The results come from July and August of 2016 - The ad strategy also led to an increase in organic engagement on their page