Social Media Presentation - Australia - 1.26.16
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This document provides tips for leveraging social media to build a brand in a local community. It recommends engaging in various social media platforms like Facebook and Twitter, maintaining an engaging website, developing a social media content library and schedule, and using different types of engaging posts that provide value to followers and include calls-to-action. It also advises measuring social media success through metrics like followers, website conversions and engagements to optimize social media marketing efforts.
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- 1. How to Leverage Social Media to Create your Brand in Your Community Presented by: Ailina Calip Social Media Marketing Manager
- 8. Social Media Retention - Engaging posts that attract your followers. - Use different types of content: pictures, videos, blogs, etc. - Always have a call-to-action. -Treat your followers like a database to share your brand and knowledge with.
- 10. Social Media Ads
- 11. Social Media Ads
- 12. Social Media Ads
- 13. Social Media Ads
- 14. Social Media Ads
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- 19. Social Media Ads
Editor's Notes
- Going over the top 3 social media platforms and a technical review on social selling.
- Building your social media platforms to work effectively for you and your business. How social selling works on a technical side of things.
- Pay attention to: Right hand side where the post reach, post engagement, etc. are located.
- What are you doing to keep people engaged? Think beginning to end. If you post something about an event on your Facebook it has to match with what your website tells people as well. A great example here is Facebook events matching your website events. They must correlate.
- Blogs keep your website going with new refreshed content which Google sees as a positive aspect because it is constantly being updated.
- Content library – This is where you can take your copy that you’ve written and links and keep it in one place to reuse again and again at a later time. Tabs for different topics, business, type of content.
- Social Media Schedules help you to post things efficiently. When you have a strategy of different types of content, the best times to share content, etc. The schedule will help you to keep things together. Content library and schedule work hand in hand.
- When they are directed to the website, the information must match with what your advert is telling them. Views, reach, comments, like… For every person that likes Brad’s posts, it shows up in their wall which expands their reach. Boost posts if you want to gain engagement from a particular target market. *** Question 2 ****
- Have hootsuite pulled up to reference the different platforms and accounts and scheduling techniques. Bulk uploading content with copy and links. Pictures need to be uploaded individually.
- Once you start managing pages and creating ads you will have the Facebook ad’s manager. Boost posts: a post that you’ve already put up on your wall and you want to attract more attention to your page using this post. This can link to a website. Promote page: this is for fb page likes Send people to your website: You will need a pixel on your page in order to track and optimize your marketing that will need to be imbedded into the page. Raise attendance at your event: If you post your event on Fb and would like to engage more people other than your followers Get Video views: If you have an awesome video you want to share with a select target market
- Targeting Full of options. From location, age, gender, language… the more refined your targeting is the cost per click goes up, however you’re reaching the right people. More options such as demographics like education, type of business, how large their business is, behaviors are about what type of activity they click on through out facebook.
- Set your budget. You can do a daily budget or a lifetime budget. Schedule the start and end time of when you want your ad to be going on.
- Sponsoring posts on LinkedIn are similar to Facebook. They provide the same refined targeting features and provide you analytics on how well your sponsored post is working.
- LinkedIn has two different types of ads: Sponsored updated: these are updates that your company has out right now that you want to drive more traffic too. Text ads: are ads to the right hand side of the center content of the page. Although text ads are less-expensive, they most likely won’t receive as much engagement as a sponsored update because generally everyone knows the right hand side will be filled with ads.
- Targeting features on LinkedIn. Again, keep it refined.
- Same concept with LinkedIn… Set it for cost per click as this will be worth more of your money, especially if you have a call to action. Cost per impressions is more of a branding type of advertising. LinkedIn ads are more expensive.
- Followers – this is to gain the right target market to follow you on social media. Website clicks and conversions – call to action Tweet engagements – branding tool as well as call to action Leads on twitter – Create a lead generation card to help you track your leads through twitter.
- Allows you to collect contact details from users directly from twitter. The great part about this is that you are don’t have to direct people off of twitter (which has shown to drop conversions when doing this.
- Targeting on Twitter similar to other social platforms. **Love for marketing e-learning Masterclass dives in much deeper into all platforms and helps guide you and educate you at your own pace if you are interested to learn more.***