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National Social Media


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National Social Media

  1. 1. Harnessing the Power of Social Media Marketing
  2. 2. A bit of History <ul><li>Radio – 38 years </li></ul><ul><li>TV – 13 years </li></ul><ul><li>Internet – 4 years </li></ul><ul><li>Facebook – Added 100 million users in less than 9 months </li></ul><ul><li>Source: United Nations Cyberschoolbus Document and Mashable </li></ul>Number of years to reach 50 million users
  3. 3. Why Social Media Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 Nielson report, Global Faces and Networked Places, 2009 90 % of people trust recommendations from people they know 70 % of people trust recommendations from people they don’t know 300% The growth in the time spent on social networks 1 – 1 is the new marketing reality replacing 1 to many
  4. 4. Facebook Statistics <ul><li>+ 600 million users </li></ul><ul><li>+ 50% of users log on to Facebook daily </li></ul><ul><li>130 average number of friends per user </li></ul><ul><li>55 minutes average time spent per day </li></ul><ul><li>2 X – Mobile users more active than non-mobile users </li></ul>
  5. 5. <ul><li>Add Fans each month </li></ul><ul><li>Encourage Participation </li></ul><ul><li>Drive Traffic from Facebook to your site </li></ul><ul><li>Profile Design and Optimization </li></ul><ul><li>Content Posting </li></ul><ul><li>Encourage Conversations </li></ul><ul><li>Analytics and reporting </li></ul>
  6. 6. Case Study Facebook is now Biggest Referral Site Increased Sales Improved Awareness Brand development
  7. 7. Twitter <ul><li>+ 200 Million users (ComScore) </li></ul><ul><li>140 Million tweets per day </li></ul><ul><li>55% female tweeters (Quantcast) </li></ul><ul><li>347% jump since a year ago in people accessing Twitter via mobile devices (social network watch) </li></ul>
  8. 8. <ul><li>Build Followers each month </li></ul><ul><li>Post Tweets </li></ul><ul><li>Tweets relevant to </li></ul><ul><ul><li>your business, </li></ul></ul><ul><ul><li>its industry </li></ul></ul><ul><ul><li>the market & general current events. </li></ul></ul><ul><li>We strategize with you to determine any specific topics or themes to focus on </li></ul><ul><li>Post updates that capitalize on current trending topics to increase visibility. </li></ul><ul><li>Target updates that are likely to appear in Google’s Real Time results . </li></ul>
  9. 9. Case Study Created Awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales
  10. 10. YouTube Statistics <ul><li>2 billion videos viewed each day </li></ul><ul><li>2 nd most popular search engine </li></ul><ul><li>60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip </li></ul><ul><li>37% bought an item they saw advertised on YouTube </li></ul>
  11. 11. Video Search Engine Optimization 30 second video production Video Keyword selection YouTube Channel setup and personalization Video upload Video tag optimization * * Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
  12. 12. Case Study Dominates Vintage Guitars 174,442 Video Views 29,478 site visits 568% increase in traffic
  13. 13. Monthly Strategy Consulting <ul><li>Develop new initiatives such as </li></ul><ul><li>Contests </li></ul><ul><li>Polls </li></ul><ul><li>Brand awareness campaigns </li></ul><ul><li>Event promotion </li></ul><ul><li>Latest Product News and Trends to generate Community Engagement </li></ul>
  14. 14. National Brand Booster
  15. 15. <ul><li>Everything you need to run an effective Social Media campaign </li></ul><ul><li>Build a community </li></ul><ul><li>Generate brand awareness </li></ul><ul><li>Improved SEO rankings </li></ul><ul><li>Increased traffic </li></ul><ul><li>Generate more sales or leads </li></ul>Winning Strategy