This is everything, radio, yellow pages, banner ads,. Your customer are not on the open road to Facebook. This road we are on is going to take you to Facebook. The wide open road is the rest of the world. You might have some success. Facebook is the pot of gold at the end of the rainbow.
Here is your customer being hit with so many messages trying to get her to make a buying decision.
The less interference & competition = the better communication channel which = the more likely your prospects are to hear you and your message. When they are getting undated in every way you will just me one message of many.
35+ is the market that has disposable income.
Here is what Facebook offers. Define the lingo. Your customer are going to have to become major fans of who you are, what they do, and what you are all about.There are THREE components to FB - explain
That is huge.
This is where the people are. You competitors aren’t doing it and your competitors are not. You will succeed.
When you are selling something online. It not interruption marketing its permission marketing
Facebook is here to stay. People who know what they are doing and they are already on it.
Out of everyone on Facebook more than 2/3 are using platform applications. 250 of those are so key that they are bringing people back every day.
Show the worldwide appeal. It’s in their pocket all day long. These people are more likely to access Facebook and you more regularly. This is huge.
You can buy ads everywhere. It takes 2.5 impressions to make a buying decisions. The Challenge with buying social media ads. Is your customer looking. Get them engaged with you.
Knowing that you have a list, clients, ready to buy is outstanding. That is your goldmine.
You become an evangelist marketer. You can win an Imac over here check it out. You have gravity and power of your influence. If you can get people to talk about you as your business you will be doing awesome. And this Facebook Application taps into that.
One person tells another person. Facebook is set up for viral marketing. We go into this into more detail in the FREE ebook that we will give to you at the end of this. It designed to help you succeed when they find something they like.
SWAP OUT. Here is an example.
More so than just the personal page.
Talk about advertising expenses. THIS is free traffic. Publicity is free advertising. Create buzz. You are going to be outstanding. If you don’t know where you are going you are never going to get there.
If you want a part of this. Then our e-book will show you what to do next.
How many messages does your prospect get each day?
Marketing is all about communication! Your Goal: Be heard
The POWER of facebook: <ul><li>More than 300 million active users </li></ul><ul><li>50% of </li></ul><ul><li>active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 + </li></ul>
facebook ENGAGES its USERS! <ul><li>Average user has 130 friends on the site </li></ul><ul><li>EACH day (worldwide): </li></ul><ul><li>More than 8 billion minutes spent on facebook </li></ul><ul><li>More than 45 million status updates </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>
More than 3 million events created each month More than 45 million active user groups exist on the site More than 2 BILLION pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 70 translations available on the site About 70% of Facebook users are outside the United States facebook is growing GLOBALLY
facebook’s platform: More than 1 Million developers and entrepreneurs from 180 countries
<ul><li>Every month, more than 70% of facebook users engage with Platform applications </li></ul><ul><li>More than 350,000 active applications currently on Facebook Platform </li></ul><ul><li>More than 250 applications have more than one million monthly active users </li></ul>
<ul><li>More than 65 million active users access facebook on mobile devices. </li></ul><ul><li>Mobile users are 50% more active on facebook than others. </li></ul><ul><li>More than 180 mobile operators in 60 countries work to deploy and promote facebook mobile products. </li></ul>
Branded social media applications – or “app-vertising” campaigns – deliver 6x the number of impressions than traditional banner display campaigns “ App-vertising” clients pay 78% LESS for each engaged user than social media display advertisers “ App-vertising” campaigns yield 398% MORE engaged users than social media display advertising Source: Buddy Media, 9/08
Your database is the foundation of your business… It brings the security you need BUILD YOUR LIST:
Marketing to Communities & Friends … using the power of your influence Word of mouth is the most powerful marketing tool you can use today
You can spread the word using facebook’s viral features
Promotions: 80% of internet users have entered at least ONE sweepstake or contest within past year; 50% of all users enter contests at least once a month!
Businesses that offer contests have TWICE as MANY fans!
WHY should you want a FAN PAGE? <ul><li>To establish a POWERFUL social media presence </li></ul><ul><li>Create a STRONG community </li></ul><ul><li>Position yourself as an EXPERT </li></ul><ul><li>Build a MASSIVE LIST of PROSPECTS, FANS, & CUSTOMERS </li></ul><ul><li>Indentify JOINT VENTURE Partners </li></ul><ul><li>Develop an extra way to keep in touch with customers </li></ul>
MORE REASONS WHY you should want a FAN PAGE! <ul><li>Generate MASSIVE amounts of FREE traffic </li></ul><ul><li>Create a home base for your WORD-of-MOUTH marketing </li></ul><ul><li>Generate MORE leads </li></ul><ul><li>Build a BETTER BRAND </li></ul><ul><li>Define your goals CLEARLY! </li></ul>
The Landing Page <ul><li>Seconds count! </li></ul><ul><li>Grab their attention </li></ul><ul><li>State call to action </li></ul><ul><li>Convert them: get them to sign up on your e-mail list </li></ul>
Getting Started <ul><li>The SECRET LAWS </li></ul><ul><li>of </li></ul><ul><li>FAN ATTRACTION </li></ul>