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What Facebook Fans Means To You

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What Facebook Fans Means To You

  1. 1. What FACEBOOK Fan Pages Can Mean to You
  2. 2. Your customers are not here…. they are HERE 
  3. 3. How many messages does your prospect get each day?
  4. 4. Marketing is all about communication! Your Goal: Be heard
  5. 5. The POWER of facebook: <ul><li>More than 300 million active users </li></ul><ul><li>50% of </li></ul><ul><li>active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 + </li></ul>
  6. 7. facebook ENGAGES its USERS! <ul><li>Average user has 130 friends on the site </li></ul><ul><li>EACH day (worldwide): </li></ul><ul><li>More than 8 billion minutes spent on facebook </li></ul><ul><li>More than 45 million status updates </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>
  7. 8. More than 3 million events created each month More than 45 million active user groups exist on the site More than 2 BILLION pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
  8. 9. More than 70 translations available on the site About 70% of Facebook users are outside the United States facebook is growing GLOBALLY
  9. 10. facebook’s platform: More than 1 Million developers and entrepreneurs from 180 countries
  10. 11. <ul><li>Every month, more than 70% of facebook users engage with Platform applications </li></ul><ul><li>More than 350,000 active applications currently on Facebook Platform </li></ul><ul><li>More than 250 applications have more than one million monthly active users </li></ul>
  11. 12. <ul><li>More than 65 million active users access facebook on mobile devices. </li></ul><ul><li>Mobile users are 50% more active on facebook than others. </li></ul><ul><li>More than 180 mobile operators in 60 countries work to deploy and promote facebook mobile products. </li></ul>
  12. 13. Branded social media applications – or “app-vertising” campaigns – deliver 6x the number of impressions than traditional banner display campaigns “ App-vertising” clients pay 78% LESS for each engaged user than social media display advertisers “ App-vertising” campaigns yield 398% MORE engaged users than social media display advertising Source: Buddy Media, 9/08
  13. 14. Your database is the foundation of your business… It brings the security you need BUILD YOUR LIST:
  14. 15. Marketing to Communities & Friends … using the power of your influence Word of mouth is the most powerful marketing tool you can use today
  15. 16. You can spread the word using facebook’s viral features
  16. 17. Promotions: 80% of internet users have entered at least ONE sweepstake or contest within past year; 50% of all users enter contests at least once a month!
  17. 18. Businesses that offer contests have TWICE as MANY fans!
  18. 20. WHY should you want a FAN PAGE? <ul><li>To establish a POWERFUL social media presence </li></ul><ul><li>Create a STRONG community </li></ul><ul><li>Position yourself as an EXPERT </li></ul><ul><li>Build a MASSIVE LIST of PROSPECTS, FANS, & CUSTOMERS </li></ul><ul><li>Indentify JOINT VENTURE Partners </li></ul><ul><li>Develop an extra way to keep in touch with customers </li></ul>
  19. 21. MORE REASONS WHY you should want a FAN PAGE! <ul><li>Generate MASSIVE amounts of FREE traffic </li></ul><ul><li>Create a home base for your WORD-of-MOUTH marketing </li></ul><ul><li>Generate MORE leads </li></ul><ul><li>Build a BETTER BRAND </li></ul><ul><li>Define your goals CLEARLY! </li></ul>
  20. 22. The Landing Page <ul><li>Seconds count! </li></ul><ul><li>Grab their attention </li></ul><ul><li>State call to action </li></ul><ul><li>Convert them: get them to sign up on your e-mail list </li></ul>
  21. 24. Getting Started <ul><li>The SECRET LAWS </li></ul><ul><li>of </li></ul><ul><li>FAN ATTRACTION </li></ul>

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