Evolution of Technology: 30 Years of Innovation to Reach the Cloud

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This presentation was first delivered at Localization World in Dublin, Ireland on June 4th, 2014. It covers the evolution of technology in the localization industry over the last 30 years.

Technology Business

EVOLUTION OF TECHNOLOGY
30 YEARS OF INNOVATION TO REACH THE CLOUD

OVER THE YEARS…
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2
Text files, Word,
Excel, etc.
Trados, GlobalSight,
and Idiom Worldserver
o Built to improve
the speed of
translation
All three acquired
by LSPs
o Trados (SDL)
o GlobalSight
(Transware, then
Welocalize)
o Idiom WS (SDL)
The cloud is introduced
to the localization
industry
o Focused on
enterprise business
process
o Improving GTM
strategies globally
o IT JUST WORKS!

A TIMELINE, EVOLUTION AND EPIC SHIFT
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3
TRANSLATOR WAS
THE CENTER OF THE
UNIVERSE AND A
“BLACK BOX” TO
THE ENTERPRISE
2010s
ENTERPRISE CUSTOMER IS THE
CENTER OF THE UNIVERSE
WorldServer, GlobalSight, MT & Proxy Servers
2000s
Trados & eTranslate
1990s
Word docs and Excel
1980s

THE MISSING PIECE OF THE MARKETING
TECHNOLOGY STACK
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 4
CUSTOMERS HAVE
TECHNOLOGY FOR… SALES
PROCESSES
STREAMLINING
CONTENT
GLOBALIZATION

CA TECHNOLOGIES – TECH STACK
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 5

THE GLOBALIZATION
PLATFORM
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 6

THE NEXT 24 MONTHS:
ENTERPRISE-WIDE GLOBALIZATION CLOUD
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 7
EXTENDING THE
GLOBALIZATION CLOUD
THROUGHOUT THE ENTERPRISE
o Workflows and integrations
for all departments
o Cloudwords app store - 3rd
parties will develop their
own integrations against
their content systems
o Support other globalization
related tasks

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Evolution of Technology: 30 Years of Innovation to Reach the Cloud

1. EVOLUTION OF TECHNOLOGY 30 YEARS OF INNOVATION TO REACH THE CLOUD

2. OVER THE YEARS… © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2 Text files, Word, Excel, etc. Trados, GlobalSight, and Idiom Worldserver o Built to improve the speed of translation All three acquired by LSPs o Trados (SDL) o GlobalSight (Transware, then Welocalize) o Idiom WS (SDL) The cloud is introduced to the localization industry o Focused on enterprise business process o Improving GTM strategies globally o IT JUST WORKS!

3. A TIMELINE, EVOLUTION AND EPIC SHIFT © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3 TRANSLATOR WAS THE CENTER OF THE UNIVERSE AND A “BLACK BOX” TO THE ENTERPRISE 2010s ENTERPRISE CUSTOMER IS THE CENTER OF THE UNIVERSE WorldServer, GlobalSight, MT & Proxy Servers 2000s Trados & eTranslate 1990s Word docs and Excel 1980s

7. THE NEXT 24 MONTHS: ENTERPRISE-WIDE GLOBALIZATION CLOUD © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 7 EXTENDING THE GLOBALIZATION CLOUD THROUGHOUT THE ENTERPRISE o Workflows and integrations for all departments o Cloudwords app store - 3rd parties will develop their own integrations against their content systems o Support other globalization related tasks

Evolution of Technology: 30 Years of Innovation to Reach the Cloud

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