Michael Meinhardt delivered a keynote address at the TAUS Conference in Portland, 2013 encouraging organizations to innovate or risk falling behind competitors. He suggested starting with simple innovations like removing spreadsheets and FTP sites to improve productivity, speed, visibility, and transparency. Meinhardt also discussed how content marketing is accelerating and introduced Cloudwords, a cloud-based customer-centric localization platform that provides workflow automation, collaboration, analytics and access to translation vendors and services.